I did my summer interns with Crystal Eyes- A marketing & brand consultancy firm as management trainee. The report talks about the health oriented F&B brands an a market research conducted across 2 Indian cities. Here's my intern-ship presentation; for a reference... Hope it helps.
5. The
About Health & Wellness
This section deals with entire
overview of Health & Wellnesss
Industry; as its quite important to
understand beforehand.
H&W: Food & Beverages
Focus is the key for success in
any task. Lets’ concentrate on the
part which is important for our
research.
Secondary Research
Trends causing growth in number
of consumers, Consumer Trends,
and Players Strategies by means
of print, online & advt.
Research Methodolgy
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between
green and orange.
Analysis & Findings
Numbers tell a story; but the one
needs an ear to listen it. Extracts
from the data collected in primary
& secondary research.
Recommendations
Final leap of the project
describing the key take aways;
along with limitaions to guide the
proper road ahead.
1. 2. 3.
4. 5. 6.
6. About
More than a trillion INR industry which grew even when
other industries were facing deceleration, stagnation.
16. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
1
17. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
2
Demand from
Middle Class
18. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
3
Discretionary
Spends
19. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
4
20. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
5
21. Trends Causing Growth in No. of
1
2
Demand from
Middle Class
3
Discretionary
Spends
4
5
6
6
22. Consumer
1. Health: a key purchase criteria
2. Prevention over cure
If you don’t make time for exercise
You will probably have to make time for ILLNESS.
3. Online Influence
4. Price Sensitive
5. Taste is Important
6. Fascination for Celebrities
23. Research
More than a trillion INR industry which grew even when
other industries were facing deceleration, stagnation.
27. Mapping of Thought; but Say & Do may not be equal.
What they
71, 40%
47, 26%
44, 25%
16, 9%
Very Much Somewhat Not that much Not at all
28. Segmenting the
Cluster Analysis performed on the basis
Qs Believers Actives Beginners Passives Non Target
1 Option a Op. a or b Op. a, b or c Option b or c Option d
3 Yes Yes Yes Yes No
4 >=4 activities 3 or4 activities 2 or 3 activities 1 or 2 activities NA [0]
5 4-7 days a week 3-6 days a week 2-4 days a week 0.5-2 days a week NA
6 > 5 Hrs. 3-5 Hrs. Up to 3 Hrs. < 1.5 Hrs. NA
7 Option a Op. a or b Op. a, b or c Option b or c Option d
10 Option a, b or c Op. a, b or c Op. b or c Option c or d Option d
11 Option a or b Option b, c or d Option c or d Option d Option e
22 75: 25 or above Up to 60:40 Up to 40:60 Up to 25: 75 <= 25:75
23 Option a or b Option b, c or d Option c, d or e Option e,f or h Option g
24 Option a Op. a or b Op. a, b or c Option b or c Option d
30 18.5 – 25 17.5- 26 16 - 28 14 - 30 NA
178 7 Respondents 29 Respond. 48 Respond. 62 Respond. 32 Resp.
100% 3.93% 16.29% 26.97% 34.83% 17.98%
29. Look carefully for silent words of language called design.
What they
Passives
Beginners
Believers
Actives
Non-Target
30. Knowing deeply the consumer segments.
0
5
10
15
20
25
30
35
M F M F M F M F M F M F M F
< 18 18 -25 26 -35 36 - 45 46 -55 56 - 65 > 65
Believers Actives Beginners Passives Non-Target
Segment