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This Presentation is all about Defining marketing for 21 st century, It's have topic like What is Marketing?, What is Marketed?, Simple Marketing System, Core Marketing Concepts, Co. Orientation Towards Marketplaces, The Holistic Marketing Concept, Marketing Management Tasks.
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2. Marketing is an organizational function and a set
of process for creating, communicating, and
delivering value to customers and for managing
customer relationships in ways that benefit the
organization and its stakeholders. (AMA)
Marketing Management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering
and communicating superior customer value
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What is Marketing?
3. o GOODS
o SERVICES
o EVENTS
o EXPERIENCES
o PERSONS
o PLACES
o PROPERTIES
o ORGANISATION
S
o INFORMATION
o IDEAS
What is Marketed?
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15. o Needs, Wants and Demands
o Target Markets, Positioning and Segmentation
o Offerings and Brands
o Value (qsp) and Satisfaction
o Marketing Channels
o Supply Chain
o Competition
o Marketing Environment
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Core Marketing Concepts
16. o The Production Concept
o The Product Concept
o The Selling Concept
o The Marketing Concept
o The Holistic Marketing Concept
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Co. Orientation Towards Marketplaces
18. o Based on the development, design and implementation of
marketing programs, processes and activities that recognizes
their breadth and interdependencies.
o Recognizes that “Everything Matters”.
o Comprises of following-
o Relationship Marketing
o Integrated Marketing
o Internal Marketing
o Performance Marketing
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The Holistic Marketing Concept
19. o Developing Marketing Strategies and Plans
o Identify long run potential opportunities
o Capturing Marketing Insights
o Collecting information about marketing environment
o Connecting with Customers
o How to best create value for chosen tgt mkt & develop strong, profitable, long term relationship with
customers
o Building strong Brands
o Anticipating competitors’ moves & know how to react quickly & decisively.
o Shaping the Market Offerings
o Tangible offering to the market includes product quality, features, design and packaging
o Delivering Value
o Deliver the value embodied in the products and services.
o Communicating Value
o Strong marketing communication to tell customers the value in the offering.
o Creating Long-term Growth
o New product development
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Marketing Management Tasks
