Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

Talk & Panel Discussion:
International Trends in Digital
Activism
April 23, 2009
Yahoo!/ Georgetown University

Gaurav Mishra/ Evgeny Morozov/ Ivan Sigal/
Trebor Scholz
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com

Program Outline
 Talk: Digital Activism in India and China –
45 minutes

 Panel: International Trends in Digital
Activism – 45 minutes

 Q & A – 30 minutes


Panel Members
 Evgeny Morozov
– 2008-09 Open Society Institute Fellow
– Writing a book on internet in authoritarian societies
– Previously, Director of New Media at Prague NGO Transitions Online
 Ivan Sigal
– Executive Director of Global Voices
– Previously, Senior Fellow at the U.S. Institute of Peace
– Internews Regional Director for Asia
 Trebor Scholz
– Professor for Media Study at New School University, NYC
– Editor of the book The Art of Free Cooperation
– Founder: Institute for Distributed Creativity


Three Questions
 What is social media and why is it
important?
 How are social media and digital activism
changing media, civil society, and
government?
 What are the challenges of using social
media for digital activism in emerging
countries?


Tool Agnostic
 
Blogging Social networking
 
Microblogging Social voting
 
Videoblogging Social bookmarking
 
Photoblogging Lifestreaming
 
Podcasting Wikis
 
Mapping Virtual worlds
 …


Terminology Agnostic
 
Social media Read write web
 
Social computing Citizen media
 
Social software Peer to peer media
 
Social web Web 2.0
 
Participatory media New media
 
Participatory web Crowdsourcing
 …


Talk: Digital Activism in India
& China
April 23, 2009
Georgetown University

Gaurav Mishra
Yahoo! Fellow at Georgetown University

Context: Digital Inequality

India + China


Why India and China?




Source: NYT

World Map: Internet Penetration


The 4 Cs of Digital Inequality

3 4
1 2

Computing
Devices Connection
Content
Capabilities
The Digital Binary Group:
Focus on Access
(Computers + Connection)
The Digital Inequality
Group: Focus on
Application (Content +
Capabilities)

Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession

India: VNL MicroTelecom

Source: http://vnl.in

India: QuestionBox

Source: http://questionbox.org

India: United Villages

www.vnl.in

Source: http://unitedvillages.com

India: Google Internet Bus

Source: http://www.google.co.in/intl/en/landing/internetbus/

India/ China: Cyber Cafes


But India + China = 430m Web Users





Source: NYT

Context: Social Media Usage

India + China


Coming Back to Social Media
USA China India World
Update personal weblog 16% 61% 36% 28%
Upload to video sharing website 18% 46% 45% 29%
Upload to a photo sharing website 32% 56% 49% 39%
Manage profile on a social network 35% 56% 59% 48%
Subscribe to a RSS feed 14% 44% 37% 26%
Download a podcast 22% 65% 49% 36%
Read blogs/weblogs 51% 84% 77% 63%
Watch video clips online 63% 84% 80% 75%
Number of internet users (millions) 100.0 61.0 17.8 475.0

Attitudes towards sociability, privacy and trust.
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month


International SNS Preference

Facebook MySpace Orkut Xiaonei Vkontakte Hi5
Source: Oxyweb based on Alexa data, 2008

China: Parallel Internet Universe

Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )


China: Comsenz Build a BBS/ SNS

Source: http://www.comsenz.com/products/discuz


China: Direct2Dell

Source: http://chinese.direct2dell.com/

India: SMS Gupshup Group SMS

Source: http://www.smsgupshup.com

India: BabaJob

Source: http://babajob.com/tfoverview.htm

Context: Social Media +
Digital Activism
India + China


Old Media + New Media


The Digital News Lifecycle

Context Analysis

News Story
Conversation
REACH/
Blog Post
DEPTH
Personalization
SMS Alert

TIME
© Gaurav Mishra (www.gauravonomics.com)
Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

Social Media + Digital Activism

Source: http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdf
http://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf

Social Media + Digital
Activism
India


India: SEA-EAT Blog

Source: http://tsunamihelp.blogspot.com/

India: Mumbai Terror Attack

Source: http://flickr.com/photos/vinu/sets/72157610144709049/


Source: http://search.twitter.com/search?q=%23mumbai


Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/

India: Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

India: Blank Noise Project

Source: http://blanknoise.org

India: NGO Post

Source: http://ngopost.org

India: Caste Based Orkut Communities

Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362


India: Shiv Sena’s Orkut Crusade

Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974


India: L K Advani’s Blog

Source: http://blog.lkadvani.in/

India: Bloggers for Advani

Source: http://groups.google.com/group/bloggers4advani?pli=1

India: Tata Tea’s Jaago Re

Source: http://jaagore.com/

India: No Criminals in Politics

Source: http://nocriminals.org/

India: Vote Report India

Source: http://votereport.in

India: Vote Report India/ Al Jazeera

Source: http://labs.aljazeera.net/console/

Social Media + Digital
Activism
China


China: Censorship/ Net Police

Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )


China: 50 Cent Army/ Astroturfing


China: Human Flesh Search Engine

The Kitten Killer of Hangzhou Corruption Amongst Local Officials


China: Sichuan Earthquake

Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/

China: Harmonius/ River Crab

Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)


China: Grass-Mud Horse/ Alpaca
Sheep

Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0

China: Cyber Civil War 2.0


China: Cyber Nationalism/ MSN Icons

Source:

China: Cyber Nationalism/ Anti-CNN

Source: http://anti-cnn.com/

China: People’s Daily E-Two Sessions

Source: http://elianghui.people.com.cn/2009/
Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)

Internet Freedom Index

Source: Freedom on the Net, Freedom House
http://www.freedomhouse.org/uploads/specialreports/NetFreedom2009/FreedomOnTheNet_FullReport.pdf

In Summary


The 4Cs of Social Media
Visible

Creators > Curators > Consumers
The 1:9:90 rule

Content Collective Action > Co-creation >
Conversations

Collaboration Size + Strength + Social Object

Implicit or explicit
Community Privacy + reputation + info filters

Collective Intelligence

Invisible

Easy Difficult
© Gaurav Mishra (www.gauravonomics.com)


Three Mantras of Social Media
 The future has already arrived. It’s just not
evenly distributed yet.

 Technology determines what is possible
and what isn’t; society chooses what
happens and what doesn’t.

 The tools are transient; the value system is
here to stay.

Digital Activism in Three Steps
 Listen/ Understand: Aggregate public
opinion and flag flash points.

 Engage/ Energize: Use virality, modularity
and granularity to build a grassroots
movement.

 Bridge: Use both new media and mainstream
media to translate online engagement into
offline action.


Panel Discussion: International
Trends in Digital Activism
April 23, 2009
Yahoo!/ Georgetown University

Evgeny Morozov/ Ivan Sigal/ Trebor Scholz

Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

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