Gaurav Mishra presents on Vote Report India, a citizen-powered election monitoring platform. He discusses how social media and digital tools were used in the 2009 Indian elections to promote transparency and civic engagement. Examples include SMS campaigns, blogs, Twitter, and Ushahidi maps to report issues. Mishra also outlines opportunities to expand such tools to improve future elections and political participation in India.

1. Vote Report India: Citizen
Powered Election Monitoring
May 17, 2009
NetSquared DC
Gaurav Mishra
Co-founder, http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

2. Internet in India


Source: NYT
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

3. India: VNL MicroTelecom
Source: http://vnl.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

4. India: QuestionBox
Source: http://questionbox.org
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

5. India: United Villages
www.vnl.in
Source: http://unitedvillages.com
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

6. India: Google Internet Bus
Source: http://www.google.co.in/intl/en/landing/internetbus/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

7. India: Cyber Cafes
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

8. Context: Social Media &
Digital Activism in India
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

9. India: Social Media Media Usage
USA China India World
Update personal weblog 16% 61% 36% 28%
Upload to video sharing website 18% 46% 45% 29%
Upload to a photo sharing website 32% 56% 49% 39%
Manage profile on a social network 35% 56% 59% 48%
Subscribe to a RSS feed 14% 44% 37% 26%
Download a podcast 22% 65% 49% 36%
Read blogs/weblogs 51% 84% 77% 63%
Watch video clips online 63% 84% 80% 75%
Number of internet users (millions) 100.0 61.0 17.8 475.0
Attitudes towards sociability, privacy and trust.
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

10. India: SMS Gupshup Group SMS
Source: http://www.smsgupshup.com
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

11. India: SEA-EAT Blog
Source: http://tsunamihelp.blogspot.com/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

12. India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

13. India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

14. India: Mumbai Terror Attack
Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

15. India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

16. India: NGO Post
Source: http://ngopost.org
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

17. #IndiaVotes09: Social Media
in 2009 Indian Elections
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

18. India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

19. India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

20. India: Tata Tea’s Jaago Re
Source: http://jaagore.com/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

21. India: One Billion Voters
Source: http://myobv.org/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

22. India: No Criminals in Politics
Source: http://nocriminals.org/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

23. Vote Report India
http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

24. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

25. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

26. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

27. Vote Report India/ IndiaTalks
Source: http://indiatalks.org/vote-report-india
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

28. Vote Report India/ Al Jazeera
Source: http://labs.aljazeera.net/console/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

29. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

30. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

31. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

32. Vote Report India
Source: http://votereport.in
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

33. Ushahidi
Source: http://ushahidi.com
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

34. Ushahidi Kenya
Source: http://legacy.ushahidi.com/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

35. Ushahidi/ Al Jazeera War on Gaja
Source: http://labs.aljazeera.net/warongaza/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

36. Ushahidi Swine Flu
Source: http://swineflu.ushahidi.com/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

37. Ushahidi/ Swift
Source: http://swiftapp.org/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

38. Twitter Vote Report
Source: http://blog.twittervotereport.com/
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

39. What’s Next
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

40. The 4Cs of Social Media
Visible
Creators > Curators > Consumers
The 1:9:90 rule
Content Collective Action > Co-creation >
Conversations
Collaboration Size + Strength + Social Object
Implicit or explicit
Community Reputation + recommendation
Collective Intelligence
Invisible
Easy Difficult
© Gaurav Mishra (www.gauravonomics.com)
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

41. Vote Report India Version 2.0
Source: http://www.netsquared.org/projects/vote-report-india-version-20
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics

42. Thank You
Blog: gauravonomics.com/blog
Twitter: @gauravonomics
Email: gauravonomics@gmail.com
Gaurav Mishra | www.gauravonomics.com | gauravonomics@gmail.com | twitter.com/gauravonomics