Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
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My talk on social media at the Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
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Gaurav Mishra Indian Chamber of Commerce Strategic Corporate Communications Summit 220809
- 1. Three Reasons Marketers Should Listen To Social Media Conversations Indian Chamber of Commerce August 22, 2009 Gaurav Mishra CEO 20:20 Social
- 2. Marketing has changed, marketers haven’t. 1
- 3. How is marketing changing ? One-Way Two-Way One-to-Many One-to-One Handbill Telephone Internet Television changed V
- 4. How has marketing changed? Marketers Consumers
- 5. Consumers are talking, whether or not we are listening. 2
- 6. SEA-EAT Blog Source: http://tsunamihelp.blogspot.com/
- 7. Mumbai Terror Attack Source: http://search.twitter.com/search?q=%23mumbai
- 8. Pink Chaddi Campaign Source: http://thepinkchaddicampaign.blogspot.com
- 9. Dell Hell Source: http://www.buzzmachine.com/archives/cat_dell.html
- 10. Comcast Must Die Source: http://comcastmustdie.com
- 11. Zappos on Twitter Source: http://zappos.com
- 12. Get Satisfaction Source: http://getsatisfaction.com/
- 13. Dell IdeaStorm Source: http://ideastorm.com
- 14. Starbucks My Starbucks Idea Source: http://mystarbucksidea.force.com
- 15. Talk to HT Source: http://talktoht.com
- 16. Listen, learn, and enjoy . 3 engage V
- 17. Build communities around social objects v Brand, Campaign or Organization Social Object Social Media Tools & Tactics 3. Cause 2. Passion 1. Lifestyle
- 18. Dell Digital Nomads Source: http://digitalnomads.com
- 20. Nike Plus Source: http://nikerunning.nike.com/nikeplus/
- 21. Dell Take Your Own Path Source: http://takeyourownpath.com
- 22. Sunsilk Gang of Girls Source: http://sunsilkgangofgirls.com
- 23. Aircel Voice Message on Facebook http://apps.facebook.com/aircelvoicemessage
- 24. Jaago Re One Billion Voters Source: http://jaagore.com/
- 25. Let’s stay in touch gauravonomics.com 2020social.com [email_address]
Hinweis der Redaktion
- The channels in use are the basic equivalence channels – great content, implemented in the “cost of entry” platforms (GRAY) The strategic objective is to develop a presence via the interactions that drive actual fan engagement (GREEN)