2. An Indian Sage.
Believed to authored or compiled THE VEDA
SUTRAS.
Yoga Philosophy.
“Patta” and “Anjali” together forms Patanjali.
Myths also says that a five headed serpent sage.
3. Baba Ramdev (Ramkrishen Yadav) born
in 25th.Dec.1965 at Haryana.
Provided free yoga training. He then
moved to Haridwar , Uttrakhand.
• Divya Yog Mandir Trust – 1995
• Astha TV – 2003
• Co-founded Patanjali Ayurved Ltd. –
2006
Acharya Balkrishna (Balkrishna Suvedi)
born in 4th.Aug.1972 at Haridwar,
Uttrakhand.
• Divya Pharmacy – 1995
• Founded Patanjali Ayurved with
98.6% stake & serving chairman.
4. Patanjali is involved in manufacturing & trading of FMGC ( food, beverages & personal care) herbal &
ayurvedic products, and services of yoga training (books & CDs/DVDs).
Motive- establishing science of Ayurveda in coordination with latest technology & ancient wisdom.
Serving Area’s- India, Nepal, Bangladesh, Sri Lanka & Middle East countries.
• Manufacturing units & headquarters – Haridwar and Reg. office- Delhi.
• Nepal Gramudhyug.
• 2010- Patanjali Food&Herbal Park, which is the 8th private institute guarded by CISF paramilitary
forces.
• 2016 – Patanjali Herbal and Mega Food Park in Assam.
• 900 products & 300 medicines.
• 50 manufacturing units across India.
• Revenue of the year 2016-17 – Rs. 10,561 crores.
5. Dant Kanti toothpaste is one of the revolutionary
product of Patanjali Ayurved Ltd. Contains 13 natural
ingredients.
Tagline- Tightens Gum Fights Germs.
• Category- Personal care
• 4 variants of toothpaste and 2 variants of
toothpowder.
6. 1.35 billion Indians but still
250 million Indians doesn’t
bother about dental care.
• Traditional Methods- Coal
ash, tobacco,etc.
• Increasing exports with
decreasing imports.
• Ayurveda or Herbal – 0% to
20%.
• Rs.13,000 crores annual
market.
60%
20%
17%
3%
Market Share
Tooth
Paste
Tooth
Powder
Tooth
Brush
Others
9. Short Term
• Restart the Swadeshi
movement.
• Good quality products at
cheaper rates.
• Introduce Ayurveda.
• Crack maximum market
share
• Increase distribution
chain.
• Brand awareness
Long Term
• Reinvent traditional
knowledge of Ayurveda
& Yoga.
• Top Ayurveda company
of India.
• Focus shift towards
India.
• Beat the competitors.
• Employment.
• Increase export.
10.
11.
12. Dant Kanti Junior Children (5-12 yrs)
Dant Kanti Regular Youngsters (>12)& Adults.
Dant Kanti Advanced & Dant Kanti Medicated Adults & Aged
people.
Divya Dant Manjan Youngsters, Adults & Aged people.
Advanced Dant Kanti Manjan powerful herbs. Adults & Aged
people.
13. Marketing
Mix
Product
900 products + 300
medicines.
Short span- more
products.
Natural & Simple
Products.
Yoga- pranayam.
Price
Low priced yoga training.
Low priced medicines- cure to
many incurable diseases.
No cost on imports.
Value based priced.
Place
15000 exclusive stores under
Patanjali chikitsalayas, Arogya &
seva Kendras.
Swadeshi Kendras.
Retail outlets.
Tied up with e commerce giants-
Amazon, Flipkart, etc.
Tied up with hyper marts-
Bigbazzar, Reliance, etc.
Promotion
Tagline – matched.
Sensational Brand
Ambassador.
Well acquainted with the fact
advertising.
14. Removed the House of brands concept in parent
product.
Concept of Branded House.
Targeting the rural sectors.
Low cost high availability.
Strong distribution channels.
Brought the ancient practices back.
Simple packaging.
Brand Ambassador – Yoga Guru Baba Ramdev.
16. STRENGHT
Short span- rapid pace
Extensive Marketing
Brand Ambassador
New products new styles
Employment
Excellent word of mouth
WEAKNESS
Too many products- short span
Faced issues
OPPORTUNITY
Tap overseas market
Enter more segments
Diversify in apparels
THREATS
Competitors – ayurvedic
Big players have sturdy existing model.
17. • Capacity Production – 300 billion – 600 billion.
• Mega Food Park – Yamuna Expressway and later at Greater
Noida.
• Swadeshi Samridhi sim cards in alliance with BSNL – 2018.
• Expanding in the apparels Sector.
0
10
20
30
40
50
60
Colgate India Hindustan
unilever
Dabur India Patanjali
Ayurved
Others
Market share
Market
share
