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Hudson Influencer Outreach

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Hudson Influencer Outreach

  1. 1. DrizzlinMediaFor(ClientName) ACanolaOilBrandOfTheDalmia ContinentalGroup HudsonCanolaOil
  2. 2. DrizzlinMediaFor(ClientName) FacebookPage-HudsonCanolaOil •OurfirstsocialplatformforHudsonCanolafansand users. •Recipesanddietaryadviceisactivelytalkedabout. •Contestsandpromotionsarealsohostedandwell- received.
  3. 3. DrizzlinMediaFor(ClientName) FacebookContest-HudsonCanolaOil •ContestwaslaunchedinNovember 2013. •Receivedover50homecookeddish submissionswithminimumincentives. •Addedover200newfanstothe page. Fan’sfeedback
  4. 4. DrizzlinMediaFor(ClientName) FacebookContent-HudsonCanolaOil •Illustratedrecipesforlocaldishesthatappealtothe masses •Severalrecipesarefirsttriedbyourteam •FrequentinteractionswithBrandloyalists.
  5. 5. DrizzlinMediaFor(ClientName) Blog-HudsonCanolaOil ABOUTTHEBLOG•StartedinSeptember2013. •OriginalcontentaroundInteresting recipes,foodandnutritionadviceis createddaily. http://www.hudsoncanola.com/blog
  6. 6. DrizzlinMediaFor(ClientName) HudsonCanolaOil BloggerOutreachCaseStudy
  7. 7. DrizzlinMediaFor(ClientName) •Promotebrandandproductawarenessleadingto brandcredibility •GrowbrandandproductvisibilityonSearchEngines •Generateinsightsfrominfluencerstobuildabetter communicationcampaign •Finally,buildanonlinebrandcommunitythrough theseinfluencers SnapshotofBloggerProgram Objectives
  8. 8. DrizzlinMediaFor(ClientName) •Over500bloggersreached •34%participationrateinproductsampling! •43%offirst30searchresultshavecampaign generatedentries! •30%directreviewsgenerated! •Highqualityproductfeedbackonpublic platforms! •Engagementcreatedthroughbloggerhosted contests! •Estimated30,000uniqueviews*onproduct reviews Samplereview AsofDecember2013 SnapshotofBloggerProgram Outcomes
  9. 9. DrizzlinMediaFor(ClientName) SnapshotofBloggerReviews
  10. 10. DrizzlinMediaFor(ClientName) 3Bloggerreviewson thefirstpageof Google GoogleSearchResults
  11. 11. DrizzlinMediaFor(ClientName) Blogger feedback Cooking Experience:“Thinkyoucan makeouttheadvantagesoftheoil onalongerrun.Iuseextravirginoliveoil formysalads,bruschetta,pastaetc...wasnt toosureifIcouldputCanolaoilinthere!since theoilisntcooked!...butfornorthIndianand southIndiandishes,Ididusecanolaoilandhad nocomplaints.Soyes,Ineedtoreadabout Canolaoilalittlemore!Iplantotryfew recipesyousentassoonasmyfootis outofthecast:”)) Television Advertisement:“Ihavenot seenanyadsintheT.Vyet aboutthebrandandI'msureitwill taketheproducttonewheights andalsomakeitavailableinall thebigsupermarketslike RelianceFresh,Nilgiris, MoreEtc.,“ ProductQuality:“Theoil wasgood,howeverIfeltithada strongsmellcomparedtootheroils.I gotusedtothesmellbutinitiallyit gaveafaintmustardoilkindofsmell thatwastoostrongforsome recipes“ On Pricing:“Yeah,Iguess priceshouldbekeptlowso evenmiddleclasspeople canaffordintheirdaily cooking.

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