1. DrizzlinMediaFor(ClientName)
ACanolaOilBrandOfTheDalmia
ContinentalGroup
HudsonCanolaOil

2. DrizzlinMediaFor(ClientName)
FacebookPage-HudsonCanolaOil
•OurfirstsocialplatformforHudsonCanolafansand
users.
•Recipesanddietaryadviceisactivelytalkedabout.
•Contestsandpromotionsarealsohostedandwell-
received.

3. DrizzlinMediaFor(ClientName)
FacebookContest-HudsonCanolaOil
•ContestwaslaunchedinNovember
2013.
•Receivedover50homecookeddish
submissionswithminimumincentives.
•Addedover200newfanstothe
page.
Fan’sfeedback

4. DrizzlinMediaFor(ClientName)
FacebookContent-HudsonCanolaOil
•Illustratedrecipesforlocaldishesthatappealtothe
masses
•Severalrecipesarefirsttriedbyourteam
•FrequentinteractionswithBrandloyalists.

5. DrizzlinMediaFor(ClientName)
Blog-HudsonCanolaOil
ABOUTTHEBLOG•StartedinSeptember2013.
•OriginalcontentaroundInteresting
recipes,foodandnutritionadviceis
createddaily.
http://www.hudsoncanola.com/blog

6. DrizzlinMediaFor(ClientName)
HudsonCanolaOil
BloggerOutreachCaseStudy

7. DrizzlinMediaFor(ClientName)
•Promotebrandandproductawarenessleadingto
brandcredibility
•GrowbrandandproductvisibilityonSearchEngines
•Generateinsightsfrominfluencerstobuildabetter
communicationcampaign
•Finally,buildanonlinebrandcommunitythrough
theseinfluencers
SnapshotofBloggerProgram
Objectives

8. DrizzlinMediaFor(ClientName)
•Over500bloggersreached
•34%participationrateinproductsampling!
•43%offirst30searchresultshavecampaign
generatedentries!
•30%directreviewsgenerated!
•Highqualityproductfeedbackonpublic
platforms!
•Engagementcreatedthroughbloggerhosted
contests!
•Estimated30,000uniqueviews*onproduct
reviews
Samplereview
AsofDecember2013
SnapshotofBloggerProgram
Outcomes

9. DrizzlinMediaFor(ClientName)
SnapshotofBloggerReviews

10. DrizzlinMediaFor(ClientName)
3Bloggerreviewson
thefirstpageof
Google
GoogleSearchResults

11. DrizzlinMediaFor(ClientName)
Blogger
feedback
Cooking
Experience:“Thinkyoucan
makeouttheadvantagesoftheoil
onalongerrun.Iuseextravirginoliveoil
formysalads,bruschetta,pastaetc...wasnt
toosureifIcouldputCanolaoilinthere!since
theoilisntcooked!...butfornorthIndianand
southIndiandishes,Ididusecanolaoilandhad
nocomplaints.Soyes,Ineedtoreadabout
Canolaoilalittlemore!Iplantotryfew
recipesyousentassoonasmyfootis
outofthecast:”))
Television
Advertisement:“Ihavenot
seenanyadsintheT.Vyet
aboutthebrandandI'msureitwill
taketheproducttonewheights
andalsomakeitavailableinall
thebigsupermarketslike
RelianceFresh,Nilgiris,
MoreEtc.,“
ProductQuality:“Theoil
wasgood,howeverIfeltithada
strongsmellcomparedtootheroils.I
gotusedtothesmellbutinitiallyit
gaveafaintmustardoilkindofsmell
thatwastoostrongforsome
recipes“
On
Pricing:“Yeah,Iguess
priceshouldbekeptlowso
evenmiddleclasspeople
canaffordintheirdaily
cooking.