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Frequently Asked Questions from SEO Clients and Answers

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Find all the answers of the queries or questions asked by the SEO clients

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Frequently Asked Questions from SEO Clients and Answers

  1. 1. Frequently Asked Questions
  2. 2. Why do I need SEO services? SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams. How does a business benefit from SEO? A SEO program is often designed to drive highly targeted and qualified new business or customer to your website. Search Engine Optimization helps in increasing the website traffic and thereby enabling you and your business to dominate the competition, increase conversion rates, reduce acquisition costs, achieve a fast measurable Return on Investment and broaden the market share. How do backlinks affect my rankings? Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browser’s search wishes.
  3. 3. How many backlinks do I need? There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content. What is the best way to determine my online marketing budget? Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results. How does Google view my site? Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. What's a sitemap? A sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.
  4. 4. What is a robots.txt file? A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data. What is Page Rank and is it important? A rank given to website out of 10. Its shows website online reputation, qulaity and importance. Page Rank is evaluated from terms such as age, number of backlinks, and amount of content are used to formulate it. What is Google Analytics? Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.
  5. 5. Why do I need to write copy for my web site? Content is king” when it comes to the Web. It almost sounds cliché now but it still hold true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings. Not only does it intrigue visitors to visit your site and provide new content for the SE’s to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength online. How can Social Media be used for SEO? Social media presents opportunities to acquire backlinks and social mentions to your site’s pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers
  6. 6. Why does my company need Reputation Management? Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It’s important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review. My site was delisted/banned from Google! Can you help? Yes. If you're banned or blacklisted from Google or any other search engine we can work with you to get listed again. We'll perform an audit to make sure you're using only recommended tactics and then communicate as much to the search engine so they'll index your site again. Why aren’t we #1 or on page 1 at Google? Because somebody else is. You haven’t done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simply graphics? Why am I on #1 all the time but when Some other searches for me, doesn’t find me? You probably need to disable personalized search. Otherwise Google will serve you the results you most desire.
  7. 7. When will we see results? It will take a while depending on what results you expect what for. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also SEO is basically a continuous process that never stops. How much does SEO cost? How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the price. Why is SEO so expensive? Why are cars and houses so expensive? Because it takes lots of time, resources and work to build them. Besides SEO makes your website actually earn money while setting up website and designing it by itself does not. So at the end of the day SEO earns more money that it takes How long does it take to get indexed by Google? Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.
  8. 8. Do I need an XML sitemap? Depending on your site you may or may not need one. You website have 4-5 pages then you need not but if you have more than that then you need. What is an Internal Linking? Internal links are links that go from one page on a domain to a different page on the same domain. Benefits of Internal Linking? Allow users to navigate a website; help establish information hierarchy for the given website. What is Content Management System? To create, deploy, manage and store content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user. What are Broken Links? A broken link is a link that doesn't work, often resulting in an error page. A broken link happens when the link points to a web page that has been deleted or moved.
  9. 9. What is Google Penalty Check? Google penalizes sites for engaging in practices that are against its webmaster guidelines. Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site. Why is it important to fix a broken link? Links that are broken will effectively stop search engines from completely indexing your website. What does Browser Compatibility mean? Browser compatibility is the capability or flexibility of a website, web application, script or HTML design to function on different web browsers available in the market. What is image optimization? Images can be a good source of traffic from Google Image Search and other Image Search engines. The most important Image Optimization factors include the alt tag, title tag, image size, image name and image linking.
  10. 10. What is Robots.txt The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. What is sitemap? A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. What is canonicalization? Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls: www.example.com. example.com/ What is Google Webmasters? It allows checking indexing status and optimizing visibility of their websites. What is Google Analytics? Google Analytic service offered by Google that tracks and reports website traffic.
  11. 11. What is Keyword Density? Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. What is website speed? How much time a webpage or website need to load or open. What is Link building? Process of getting external pages to link to a page on your website. What is online reputation management? Improving or restoring your name or your brand's good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers' trust in you.