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Frequently Asked Questions from SEO Clients and Answers
Why do I need SEO services?
SEO services help your site rank better in
the search engines organically. Better
rankings in relevant terms will drive more
traffic to your site, creating the ability
for better exposure and revenue streams.
How does a business benefit from SEO?
A SEO program is often designed to drive
highly targeted and qualified new business
or customer to your website. Search
Engine Optimization helps in increasing
the website traffic and thereby enabling
you and your business to dominate the
competition, increase conversion rates,
reduce acquisition costs, achieve a fast
measurable Return on Investment and
broaden the market share.
How do backlinks affect my rankings?
Backlinks help improve your rankings.
Search engines see backlinks as positive
‘votes’ for your site. Search engines highly
associate your site’s backlinks with your
site’s ability to satiate a browser’s search
How many backlinks do I need?
There is no fixed, ‘golden’ number of backlinks.
Ideally you want to acquire backlinks from
reputable sites in an ongoing, natural fashion
through the creation of relationships, PR, and
What is the best way to determine my online
Determine your potential return on investment.
Online marketing tactics help bring more traffic
and business to your site, raising your revenue.
There is always a need for online marketing;
however, be sure your provider is presenting you
with quantifiable results.
How does Google view my site?
Google Webmaster Tools is a no-charge web
service by Google for webmasters. It allows
webmasters to check indexing status and optimize
What's a sitemap?
A sitemap is a list of pages of a web site
accessible to crawlers or users. It lists the pages
on a web site, typically organized in hierarchical
fashion. This helps search engine bots find, crawl,
and index pages on the site.
What is a robots.txt file?
A robots.txt file on a website will function as a
request that specified robots ignore specified
files or directories in their search. This might be,
for example, out of a preference for privacy from
search engine results, or the belief that the
content of the selected directories might be
misleading or irrelevant to the categorization of
the site as a whole, or out of a desire that an
application only operate on certain data.
What is Page Rank and is it important?
A rank given to website out of 10. Its shows
website online reputation, qulaity and importance.
Page Rank is evaluated from terms such as age,
number of backlinks, and amount of content are
used to formulate it.
What is Google Analytics?
Google Analytics help you analyze visitor behavior
in regards to your site. Analytics tools can tell you
how many visitors you had each day, what pages
they crawled, how long they were on each page,
etc. Google Analytics is an invaluable tool in helping
to augment your site’s ability to attract browsers.
Why do I need to write copy for my web site?
Content is king” when it comes to the Web. It
almost sounds cliché now but it still hold true.
Remember that the Web’s purpose is to provide
information to users; having fresh, unique, useful
copy implemented regularly on your site is one of
the best ways to achieve good rankings. Not only
does it intrigue visitors to visit your site and
provide new content for the SE’s to crawl but sites
with great content are more likely to be linked to
by outside sites, improving its overall strength
How can Social Media be used for SEO?
Social media presents opportunities to acquire
backlinks and social mentions to your site’s pages,
articles, press releases, etc. Social media
campaigns are a popular and ever-growing aspect
of the Web and are a great compliment to an SEO
or SEM campaign. Engaging in social media
presents a unique opportunity to build up a
community around your particular product or
services allowing you to stay connected and provide
messaging to your most loyal purchasers
Why does my company need Reputation
Having a website and managing a brand means you
are vulnerable to negative reviews and comments
all the time. It’s important to be aware of these
as they happen as well as have plans for removal,
refuting, or displacing the review.
My site was delisted/banned from Google! Can
Yes. If you're banned or blacklisted from Google
or any other search engine we can work with you
to get listed again. We'll perform an audit to
make sure you're using only recommended tactics
and then communicate as much to the search
engine so they'll index your site again.
Why aren’t we #1 or on page 1 at Google?
Because somebody else is. You haven’t done SEO
yet? You have no content? Your site consists
mainly of Flash, AJAX or simply graphics?
Why am I on #1 all the time but when Some
other searches for me, doesn’t find me?
You probably need to disable personalized search.
Otherwise Google will serve you the results you
When will we see results?
It will take a while depending on what results you
expect what for. Some keywords might even take a
year or more while others may work after weeks
or months. Perform a thorough keyword and
market research first to know. Also SEO is
basically a continuous process that never stops.
How much does SEO cost?
How much does a car cost, or a house? First we
need to know what kind of car or house you need
then we can try to assess the price.
Why is SEO so expensive?
Why are cars and houses so expensive? Because it
takes lots of time, resources and work to build
them. Besides SEO makes your website actually
earn money while setting up website and designing
it by itself does not. So at the end of the day SEO
earns more money that it takes
How long does it take to get indexed by Google?
Google needs minutes to weeks depending on your
site to index it or new content appearing on it.
Without SEO it might even take forever.
Do I need an XML sitemap?
Depending on your site you may or may not need
one. You website have 4-5 pages then you need not
but if you have more than that then you need.
What is an Internal Linking?
Internal links are links that go from one page on a
domain to a different page on the same domain.
Benefits of Internal Linking?
Allow users to navigate a website; help establish
information hierarchy for the given website.
What is Content Management System?
To create, deploy, manage and store content on
Web pages. Web content includes text and
embedded graphics, photos, video, audio, and code
(e.g., for applications) that displays content or
interacts with the user.
What are Broken Links?
A broken link is a link that doesn't work, often
resulting in an error page. A broken link happens
when the link points to a web page that has been
deleted or moved.
What is Google Penalty Check?
Google penalizes sites for engaging in practices
that are against its webmaster guidelines. Google
penalties can result in the drop of rankings for
every page of a site, for a specific keyword, or for
a specific page. Any drop in rankings brings with it
a major drop in traffic for the site.
Why is it important to fix a broken link?
Links that are broken will effectively stop search
engines from completely indexing your website.
What does Browser Compatibility mean?
Browser compatibility is the capability or
flexibility of a website, web application, script or
HTML design to function on different web
browsers available in the market.
What is image optimization?
Images can be a good source of traffic from
Google Image Search and other Image Search
The most important Image Optimization factors
include the alt tag, title tag, image size, image
name and image linking.
What is Robots.txt
The robots exclusion protocol (REP), or robots.txt
is a text file webmasters create to instruct robots
(typically search engine robots) how to crawl and
index pages on their website.
What is sitemap?
A site map (or sitemap) is a list of pages of a web
site accessible to crawlers or users.
What is canonicalization?
Canonicalization is the process of picking the best
url when there are several choices, and it usually
refers to home pages. For example, most people
would consider these the same urls:
What is Google Webmasters?
It allows checking indexing status and optimizing
visibility of their websites.
What is Google Analytics?
Google Analytic service offered by Google that
tracks and reports website traffic.
What is Keyword Density?
Keyword density is the percentage of times a
keyword or phrase appears on a web page
compared to the total number of words on the
What is website speed?
How much time a webpage or website need to load
What is Link building?
Process of getting external pages to link to a page
on your website.
What is online reputation management?
Improving or restoring your name or your brand's
good standing. This is by countering, weakening or
eliminating the negative material found in the
Internet – defeating it with more positive material
to improving your credibility and customers' trust