In my Social Basics seminar I teach about identifying your target audience and how significant that is. Having a SOLID social foundation is important and knowing your primary target audience will help you accomplish your objectives.

1. Identify Your
Target Audience
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2. 3 Target Audiences
1. Group Target Audience
2. Secondary Target Audience
3. Primary Target Audience
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3. Group Target Audience
This target audience is your late
adopters, most likely to won’t buy
from you until multiple friends or
acquaintances have proven it.
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4. Secondary Target Audience
This target audience is your
followers, they usually buy once
they know someone made a
purchased and approves. I call
this the ripple effect.
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5. Primary Target Audience
This target audience are your
early adopters, they are quicker to
purchase from you and take little
effort to target. These are often
repeat customers, loyal.
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6. Recap:
3 Target Audiences
1. Group Target Audience
- Late Adopters
2. Secondary Target Audience
- Followers
3. Primary Target Audience
- Early Adopters
Friday, July 19, 13