Cac 2010 Creative Marketing- Gary Beal currently lives in Malta - Malta

Links
Could I or Should I Buy Links?

PDF and PPT downloads available at www.VanguardSEO.com

Links
Could I or Should I Buy


Links
Where do I buy websites?


Links
What to look for when buying a
There are a few other factors to look at before buying a site;
1. Domain Age – 2 years min.unless other factors outweigh this
2. Page Rank – yes it does matter when buying a site because it
represents G-Trust
3. Number of existing back links
4. Quality of those back links and are they to any deep pages?
5. How many pages are indexed with Google?
6. Install McAfee Site Inspector on your computer. It will flag any issues to
do with bad history, malware or any one of many other problems
7. Will the BL’s stay in place once bought?
8. Other pluses are host location vs. target location, the number of
registrants of the domain, DMOZ listing and rankings. If it’s a forum, the
number of active members and recent posts are important.
9. Check Wayback.org for historical content & DomainTools
10. Check ValidRank.com for fake Page Rank

*TIP - USE TO SEE IT’S WEB PRESENCE

Use RSS Feeds for Links
Additionally manually submit through these RSS directories
http://www.feedmil.com/addfeed.jsp
http://www.feedest.com
http://www.feedlisting.com/submit.php
http://www.feedgy.com/Submit.aspx
http://www.feedlisting.com/submit.php
http://www.feedbees.com/add.php
http://rssmountain.com/submit_anonym.php
http://www.feedsee.com/submit.html
http://feedfury.com/submit
http://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspx
http://www.millionrss.com/add-my-feed.php
http://www.rss-network.com
http://www.goldenfeed.com/AddFeed.aspx
http://www.rssmad.com/index.php
http://www.feedbomb.com/
http://www.plazoo.com
http://www.rss-feeds-directory.com


Geographical Targeting & Subdomains
Geographical Targeting & Subdomains – (Advanced
Geotargeting) – This isn’t for the faint at heart, the lazy, or the website
owner that isn’t ready to do the extra work to get your piece of the pie.


Target: Region Target: Language
Use Geotargeting Don’t Use Geotargeting



Should I be using Google’s Geotargeting?
1 .Your target market?

2. If you need language based subdomains or
subdirectories?

3. Should you move hosting as well?

4. Cost of translation

5. Can I afford to do it all?



Should I be using Google’s Geotargeting?


Do I target a REGION or a LANGUAGE?


REGIONAL TARGETING

1. Create a subdomain or a subdirectory in the native language and
use Webmaster Central to geographically target it
2. Host the subdomain on a server in the native region and use
geographical targeting
3. Use the region in all meta tags
4. Build back links from similar TLD's
5. If you own a TLD build directories (language) and domains
(regions)
6. Use the language or native terms


LANGUAGE TARGETING

1. Create a subdirectory in the native language
(I.e. www.yoursite.com/nl/)
2. Build back links from same language websites
3. Do not use geographical targeting
4. Build back links from same TLD’s or ccTLD’s



ON A SIDE NOTE!!! - If you own a TLD such
as .com, .net or .org you can target both subdomains
and subdirectories with Google Geotargeting!!
Primary TLD
(.com, .net, .org,
etc.)

.COM FR.COM FR.COM.Subdirectory

No Geotargeting Geotargeting Geotargeting

All Languages France All Languages
UNIQUE CONTENT UNIQUE CONTENT



How do I get started with Geographic Targeting?

1. Get the content rewritten using SEO
(About £149 per 1000 words)



How do I get started with Geographic Targeting?

(About £149 per 1000 words)

Don’t just get them rewritten, get them optimised as well!



1. Get the content rewritten using SEO Tactics
2. Get your hosting setup in the target region



3. Create Subdomains

FR.website.com
ES.website.com
DE.website.com
IT.website.com


Tactics
4. Use the DNS record on the top level
domain’s server to point to the
‘A’ (Address) record of that subdomain to
the IP of the target host

FR.website.com Get a new A (Address) DNS record
ES.website.com Get a new A (Address) DNS record
DE.website.com Get a new A (Address) DNS record
IT.website.com Get a new A (Address) DNS record


Tactics
5. Go to Google’s Webmaster Central and get
a new verification code


T Geographical Targeting & Subdomains
4. Use the DNS record on the top level domain’s
server to point to the ‘A’ (Address) record of
that subdomain to the IP of the target host
5. Go to Google’s Webmaster Central and get a
new verification code
6. Add the code between your <head> tags (or
add an html file)



Tactics
5. Go to Google’s Webmaster Central and get
a new verification code
6. Add the code between your <head> tags
(or add an html file)
7. Submit to Google for crawl


IMPORTANT Things to Remember!

• To target a language using only subdirectories do not use geographic
targeting
• You can target a language with both subdomains and subdirectories but if
you have a top-level TLD (.com) use subdirectories versus subdomains.
• You can use Google geographical targeting on subdomains and
subdirectories
• Your title should be in the native language and/or use regional slang terms
where they apply.
• Use language-based meta tags whenever targeting language-based
searches
• Host subdomains that are for geographical targeting in the target region
• When you implement the subdomain strategy, link to it from the original
website
• Create new sitemaps for each subdomain
• When creating meta tags and content be sure to use native slang.
• Get back links from same TLD's (get a .nl link to your .nl site in the native
language)
• If you have a TLD (like .nl or .de) do not use geographical targeting. These
domains are already associated with its designated region


Social Bookmarking
After extensive testing over the past 3 years as well as
watching and anticipating what Google will resort to versus
links, I firmly believe, and have proof, that Social Bookmarking
will become a big part of Google’s refined algorithm.

Social Bookmarking

PokerListings.nl #7

nl.PokerNews.nl #8


Social Bookmarking


Social Bookmarking

nl.PokerNews.com #7

nl.PokerNews.com #8

PokerListings.com #9


Additional Killer Tools

This monitors Google’s data bases and will notify you
when content appears that contain the kw/kw phrase that you are
looking for.
This is a tool that shows graphs identifying the traffic trends
over time, from the last few years to the last few weeks and allows
you to see a snapshot of most any industry.

This is a supercharged version of Trends.
It monitors the actual search queries globally with multiple filters for
region, timeline, sectors, etc.
XENU – crawls your website and identifies errors, link structure,
page size, external links and many other things that are important
to the health of your site

SEO Spyglass – Gives you a detailed report of your own or a
competitors back links and ranks them using important factors like
follow-no follow, Page Rank, and other factors. You can even
import your Google WMC exported BL report and see if any of the
back links to your site are potentially hazardous.


Niche & Longtail Targeting

25% of the searches on
Google every day have
never been searched
before


60% of all
conversions come
from niche and
longtail terms

Where/How can I Identify the Niche and Longtail terms?

Log Files



Hittail



Google monitors their Datacenter’s
and can notify you immediately
when they find your query

*TIP – use quotations if using a
phrase


PDF and PPT downloads available at www.VanguardSEO.com 34

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THANK YOU FOR COMING!!

Cac 2010 Creative Marketing- Gary Beal currently lives in Malta - Malta

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Cac 2010 Creative Marketing- Gary Beal currently lives in Malta - Malta

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