If you attended Gary’s 1-hour workshop/seminar on personal branding, the following presentation is a PDF version of the presentation slides delivered live. This is a PDF with the full-resolition slides. If you have any questions regarding any of this information, Gary can be contacted at Gary@ravepubs.com.

1. Gary Kayye, CTS
HOW TO BRAND YOURSELF
A Workshop on Personal Branding
kayye@email.unc.
edu
@NMTIFAMP
@BrandingOfMe
@gkayye

2. WHO AM I?

4. $ = Brand Perfection

5. WHY
CARE?
1

6. You are a BRAND…
People like buying from humans, not
companies
People trust people
The better the brand, the more you can
charge
Personal Branding makes you stand out
Oh, that’s why you’re here, right?
1WHY
CARE?

7. HOW?
2

8. Trust creates loyalty and loyalty
evangelizes fans
Education is the best form of
advertising
Relationship marketing is friend-based
Respond to everyone, timely
Under-promise & over-deliver
Be consistent
2
HOW?

9. BUSINESS V. PERSONAL

11. BRANDING STEPS

12. BRANDING STEPS
• Rethink what you are using social media for
• Everything public has to help you build or maintain
your brand
• Be personal and sometimes even intimate
• Evaluate posts: Helpful vs. Not Helpful to my brand
• The Line: Confidence vs. Arrogance
• No politics - ever (unless your a politician)

13. BRANDING TOOLS

15. BRANDING TOOLS
Facebook:
• Personal
• Consumer-Centric (B2C)
• Everyone’s on it
• Peer Review Future of Ads
• Proactive and Engaging

16. BRANDING TOOLS
Twitter:
• Supports other SM
• News-Centric (retweet)
• Followers= Permission Marketing
• Thought Leadership
• Personal vs. Company?

17. BRANDING TOOLS
LinkedIn:
• A Dynamic Resume/CV
• Simple Business People
Connectivity
• Great for Portfolios
• Thought Leadership Blog

18. BRANDING TOOLS
Google+:
• GIANT SEO Benefit
• True, No One Uses it
• Users = Evangelists
• Duplicate Posts, OK
• Great Video Training Platform

19. BRANDING TOOLS

20. PERSONALITY V. OVER-SHARING

21. SOCIAL MEDIA MANAGEMENT TOOLS
Hootsuite:
• Free
• Can Schedule and Manage
Social Media Feeds
• Time, Date and Format
Buffer:
• Free
• Can ALL Schedule Social
Media Feeds
• Time, Date and Format

22. • The Ultimate SME Weapon
• Consistently
• Stream of Consciousness Writing
• LinkedIn is good enough but your own
blog is best
• Share it like crazy! Then, share it again

23. Gary Kayye, CTS
GETTING YOUR BLOG NOTICED
What you can do to build a brand via your blog

24. REMEMBER THE BASICS OF SEO
#1

25. WRITE KILLER HEADLINES
#2

26. COMMENT, COMMENT, COMMENT
with
LinkBacks
#3

27. SHARE (TOP AND BOTTOM)
#4

28. TELL YOUR FRIENDS
VIA SOCIAL MEDIA
1. Register your blog:
A. Screbnia
B. BlogEngage
C. AllTop
2. Update your Email Signature to include your blog and
social media accounts
3. Always post all blog posts on your Social Media -
consider a URL to your blog on all Social Media profiles
4. Add it to your LinkedIn Profile and Business Cards
5. In the beginning, ask your friends to help!
#5

29. GUEST BLOG
with LinkBacks (Industry Pubs, Local Pubs, Huff Post, Thought Catalog, etc.)
#6

30. NO ONE EVER WENT BROKE
UNDERESTIMATING THE
INTELLIGENCE OF THE
AMERICAN PUBLIC
Keep it Simple

31. ONE FINAL NOTE:
DO YOU HAVE KIDS?

32. Gary Kayye, CTSkayye@email.unc.
edu
@NMTIFAMP
@BrandingOfMe
@gkayye