2024: Domino Containers - The Next Step. News from the Domino Container commu...
REBAA Maximising your Social Effectiveness
1.
2. What we will cover today
• Online consumer behavior and the web
universe.
• Introduction to Web Strategy.
• Introduction to Social Media Strategy.
• Creating content that works for you.
• Website review.
3. Why do you need to
integrate social media
into your business?
15. Buyer Personas
A buyer persona is more than just your target
market. A buyer persona is an archetype of your
ideal client.
Demographic Psychographic
•Goals and ambitions
•Wants needs and motivations
•Hopes dreams and aspirations
•Fears doubts and worries
•Problems to be solved
•Age
•Gender
•Income
•Education
•Occupation
•Location
•Family Status
17. Problems you solve for this buyer
Why are they buying from you?
•A goal unachieved
is a problem to be solved
•A need unsatisfied
is a problem to be solved
•A pain not taken away
is a problem to be solved
22. How to set realistic expectations
•Have it link back to your business goals
•How will it be measured? It has to be a number
•Don’t set yourself up for failure
•Think of “WHY” this goal is important
•Have a monthly goal and track its success weekly
23. Client Goal Example - Food Industry
•Specific - Increased customer satisfaction
•Measurable - Positive sentiment vs. negative
sentiment 1x negative/20 x positive
•Attainable - Current negative vs. positive sentiment
is 1/7
•Relevant - Yes. It’s one of 3 company goals for the year
•Time Bound - This goal is measured monthly and once
it is reached it is to be increased.
24. What Social Media Goals Are Good?
Monthly - Aim for at least a 20% growth in both Facebook
and Twitter
Virality per post - This is the percentage based on the total
number of stories created from one post and the number of
unique people who have seen it. Aim for 3%
Talking about you – If 10% of your total community,
you’re on the right track
Unlikes or Unfollowers – This very much based on the
industry you are in but no higher than a 2% of the total
community per month
25. 4 Key Metrics for CEO’s
• Followers - Social credibility and trust, Marketplace growth
• ReTweets/Talking about this - People are talking about your
brand, you’re generating remarkable content your fans like, relevance
of the content being shared, Help to identify brand influencers
• Sentiment - Should be at the heart of your strategy, positive or
negative, Sentiment can offer key information about how fans affect
sales, can help define content creation and curation.
• Competitor analysis - What results are your competitors seeing,
consider likes, content, posting frequency, fan engagement with posts.
27. Takeaway Checklist
• Complete your templates
• Set up google alerts
• Set up Google analytics
• Secure URL’s for social media
• Set up a desktop for monitoring, eg. Hootsuite, Sprout Social
• Sign up to Social Media Online Academy
This week
28. • Connect with me
Garth.Ledwidge@bluwiremedia.com.au
Garth Ledwidge @GarthLedwidge
@Bluewire_Media
Hinweis der Redaktion
What is the ROI? What is the return on ignoring it? Your ROI in simplest form is that your company will still exist in 5 years time.
At all times you should tie your social media efforts to your business goals if they are to be successful.
100% of people are online looking for a solution to a problem. Don ’ t make the mistake of trying to drive your visitors straight to the enquire, or buy now tabs. Nurture your visitors, educate even wow them. From their first engagement you want to drive 4 outcomes. Download, Connect, Enquire, Purchase.
Each area on this template is a digital touchpoint.
