1. Garry Salter
56 Livingstone Road, Thornton Heath, Surrey. CR7 8JT
Mobile: 07341 922271 Email: garry.salter@me.com. Website & Portfolio: garrysalter.com
Profile
I am well-prepared, enthusiastic and professional; I see things that others do not imagine or
anticipate. I listen carefully, and naturally think outside the scope of things to find a better approach
that feels better, costs less and delivers more.
10,000 hours makes an expert. I am an expert in graphic design, digital marketing and as a digital
producer. I have led teams, worked freelance and worked in agency/studio environments. My career
experience has given me a creative consultative approach to problem solving and always deliver
innovation, economy and success.
Skills
I am an accomplished digital marketer, graphic designer & digital producer.
I have application design experience across multiple platforms and media.
I am a creative in all aspects of content marketing, as a content writer, photographer and video
producer, with great team communication and presentation skills.
I am expert with the Adobe Creative Cloud suite (Photoshop, Illustrator, Premiere, +more).
I have expert design experience in a wide range of printing processes, prepress, display media,
digital media and various other forms of publishing.
I offer advanced coding skills in HTML & CSS, and command knowledge to design/direct
projects with PHP/SQL, Javascript & Java using Agile & PRINCE2 methodologies.
I master new skills, processes and emerging technologies with ease and speed.
Achievements
I am expert in brand development, and have designed and re-launched numerous businesses
and products with successful results.
I have experience with clients & projects in IT, finance, FMCG, retail and education.
I have designed & delivered print media projects from brand identity to magazines.
I can create, deliver and project manage complex web & e-commerce projects covering all
aspects of strategy, creative, UI, page design, digital marketing & UX, with;
‣ Wordpress, WooCommerce, and Magento e-commerce.
‣ Management of internal & external supplier relationships and managing teams.
‣ Content writing & ZMOT inbound & content marketing, social media, P.R., direct
marketing, SEO optimisation & keyword marketing, Google Adwords, and analytics.
‣ Successfully designed, managed & implemented customer loyalty schemes, email
marketing campaigns, UX design & customer retargeting with key metrics & analytics.
All these skills and keywords can't explain my relentlessly inventive and positive nature with
everything I approach. It's almost always "Yes!" even if we've got to figure it out.
Quite simply, I've got an all round expert level skill-set in digital and traditional/print media.

2. Awards & Qualifications
National Multi Arts Awards -14 Certificates
including:
‣ Platinum Award
‣ Silver Award
‣ Commended Award
‣ Special Award
Marine Qualifications:
Tidal Day Skipper, Sea Survival,
Marine First Aid, Personal & Public
Responsibilities, VHF Radio Operator,
ENG-1 Medical Certificate
OU: STM Access Module - Distinction
uBiq Certificate in Advanced HTML & CSS
NCFE Award in Radio Production
BTEC Planning an Enterprise Activity L2
OCR Level 2 Award CLAiT Plus Inter’l Cert
OCR IT User Skills (ITQ) Level 2
OCR Word Processing (MS Word) L2
OCR Spreadsheet (MS Excel) L2
OCR Database (MS Access) Level 2
OCR Imaging Software (Photoshop) Level 2
OCN Website Software (HTML & CSS) L2
GCSEs x6, various subjects.
Employment
Designer / Producer / Project Manager - Contract / Freelance (2002 - present)
Client List: Arsenal Football Club Business Computer Solutions
The British Hovercraft Company Select E Products
Circle of Hope La Boudoir Boutique
Hi eCigarettes Diva Hair
Cloud 9 Vintage …and more
I design & deliver brand development and marketing creative on projects with attention
to audience analysis, consumer psychology, and user experience. I am often directly
involved with logo design, content writing, advertising creative, video production,
photography, and digital content creation. I create finished artwork for all media uses
including web/digital, video, print & advertising, apparel, signage, display, events,
vehicle fleets, and even a couple of bespoke & beautiful shopfronts.
Web development for various clients includes brand development & integration with a
detailed eye to UX and the customer journey. I create, write, design and artwork every
aspect of client sites, their message and appearance, then procure specialist skills
when required for data-driven features and bespoke functionality.
Creative Director /Director - Cossax Software Ltd., Margate, Kent. (2000-2002)
Senior Designer /Creative Director - UserView Inc., Minneapolis, USA. (1995-2000)
Graphic Designer - Daytons, Hudsons & Marshall Fields, Minneapolis, USA. (1992-1995)
Hobbies & Interests
Continual skills training; software & skills advancement in Wordpress, PHP, SQL, UX, Marketing.
Seasonal work in Marine & Piloting with the Channel Swimming & Piloting Federation (CS&PF)
as a CS&PF Official Observer, & marine/pilot crew on Sea Satin channel swim vessel to support
charity fundraising events, extreme sports swimming & cross-channel rowing.
Radio production & journalism, film production, and writing for charity publications.
Body Action Campaign Volunteer on animation workshops to inspire confidence in kids.

3. Garry Salter
56 Livingstone Road, Thornton Heath, Surrey. CR7 8JT
Mobile: 07341 922271 Email: garry.salter@me.com. Website & Portfolio: garrysalter.com
References
Martin Hynes
Commercial Director
Business Computer Solutions. Ltd.
Mobile: 07932 727638
Email: martin.hynes@365itsupport.co.uk
Kevin Field
Communications Manager
Radio Wanno HMP Wandsworth
Phone: 020 8588 4456
Email: Kevin.Field@hmps.gsi.gov.uk
Bunny Martin
Project Director
Body Action Campaign Charity
Mobile: 07931 360399
Email: bac@easynet.co.uk
Micheal Oram
President, CS&PF & MD, Pedro Boats
Channel Swimming & Piloting Federation
Phone: 01843 852858
Email: michael.oram@btinternet.com