The Best Free Tools for SEO

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There are many free tools for SEO. In this PPT, we talk about the best free SEO tools, how to use them, and some helpful resources.

Marketing

THE BEST FREE TOOLS
FOR SEO
G A R R E T T M E H R G U T H , M B A
D I R E C T I V E
C O N S U LT I N G | C E O

THE PLAN:
AGENDA
‣ Introduction
‣ Free Tools 
‣ Live Examples
‣ Q & A
2
@GMEHRGUTH

A LITTLE ABOUT ME
‣ I am the CEO and Cofounder
of Directive Consulting. We do
SEO, PPC, Design and
Analytics.
‣ I like to play soccer and surf!
INTRODUCTION
3
@GMEHRGUTH

FREE
TOOLS
The Best Free Tools for SEO @GMEHRGUTH

FREE TOOLS:
The Best Free Tools for SEO
 Screaming Frog
 Moz Bar
 Google Analytics
 Google Trends
 KeywordTool.io
 Small SEO Tools
 Siteliner
 Nibbler
5
@GMEHRGUTH

SCREAMING
FROG
The Best Free Tools for SEO @GMEHRGUTH

SCREAMING FROG
The Best Free Tools for SEO
7
@GMEHRGUTH
 Favorite Way to Use:
 Website Architecture
 Complete Audit
 Sitemap Creation
 Awesome Resource:
http://www.seerinteractive.com/blog/scr
eaming-frog-guide/

MOZ BAR
The Best Free Tools for SEO @GMEHRGUTH

MOZ BAR
The Best Free Tools for SEO
9
@GMEHRGUTH
 Favorite Way to Use:
 On Page Optimization
 Link Analysis
 Authority Analysis
 Awesome Resource:
http://moz.com/help/guides/research-
tools/mozbar

GOOGLE
ANALYTICS
The Best Free Tools for SEO @GMEHRGUTH

GOOGLE ANALYTICS
The Best Free Tools for SEO
11
@GMEHRGUTH
 Favorite Way to Use:
 Traffic Analysis
 Event Tracking
 Reporting
 Awesome Resource:
http://www.simplybusiness.co.uk/micros
ites/google-analytics-guide/

GOOGLE TRENDS
The Best Free Tools for SEO @GMEHRGUTH

GOOGLE TRENDS
The Best Free Tools for SEO
13
@GMEHRGUTH
 Favorite Way to Use:
 Adjective Analysis
 Trend discovery
 Keyword Choosing
 Awesome Resource:
https://blog.ahrefs.com/use-google-
trends-local-keyword-research/

KEYWORDTOOL
.IO
The Best Free Tools for SEO @GMEHRGUTH

KEYWORDTOOL.IO
The Best Free Tools for SEO
15
@GMEHRGUTH
 Favorite Way to Use:
 Keyword research
 Brainstorming
 PPC
 Awesome Resource:
http://backlinko.com/long-tail-keywords

SMALL SEO
TOOLS
The Best Free Tools for SEO @GMEHRGUTH

SMALL SEO TOOLS
The Best Free Tools for SEO
17
@GMEHRGUTH
 Favorite Way to Use:
 …it has a little bit of everything
 Awesome Resource:
http://moz.com/blog/100-free-seo-tools

SITELINER
The Best Free Tools for SEO @GMEHRGUTH

SITELINER
The Best Free Tools for SEO
19
@GMEHRGUTH
 Favorite Way to Use:
 Content Analysis
 Link Analysis
 Competitive Comparison
 Awesome Resource:
http://www.siteliner.com/guide

NIBBLER
The Best Free Tools for SEO @GMEHRGUTH

NIBBLER
The Best Free Tools for SEO
21
@GMEHRGUTH
 Favorite Way to Use:
 Overall Web Analysis
 Site Performance
 Social Snapshot
 Awesome Resource:
http://nibbler.silktide.com/

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The Best Free Tools for SEO

1. THE BEST FREE TOOLS FOR SEO G A R R E T T M E H R G U T H , M B A D I R E C T I V E C O N S U LT I N G | C E O

2. THE PLAN: AGENDA ‣ Introduction ‣ Free Tools  ‣ Live Examples ‣ Q & A 2 @GMEHRGUTH

3. A LITTLE ABOUT ME ‣ I am the CEO and Cofounder of Directive Consulting. We do SEO, PPC, Design and Analytics. ‣ I like to play soccer and surf! INTRODUCTION 3 @GMEHRGUTH

4. FREE TOOLS The Best Free Tools for SEO @GMEHRGUTH

5. FREE TOOLS: The Best Free Tools for SEO  Screaming Frog  Moz Bar  Google Analytics  Google Trends  KeywordTool.io  Small SEO Tools  Siteliner  Nibbler 5 @GMEHRGUTH

6. SCREAMING FROG The Best Free Tools for SEO @GMEHRGUTH

7. SCREAMING FROG The Best Free Tools for SEO 7 @GMEHRGUTH  Favorite Way to Use:  Website Architecture  Complete Audit  Sitemap Creation  Awesome Resource: http://www.seerinteractive.com/blog/scr eaming-frog-guide/

8. MOZ BAR The Best Free Tools for SEO @GMEHRGUTH

9. MOZ BAR The Best Free Tools for SEO 9 @GMEHRGUTH  Favorite Way to Use:  On Page Optimization  Link Analysis  Authority Analysis  Awesome Resource: http://moz.com/help/guides/research- tools/mozbar

10. GOOGLE ANALYTICS The Best Free Tools for SEO @GMEHRGUTH

11. GOOGLE ANALYTICS The Best Free Tools for SEO 11 @GMEHRGUTH  Favorite Way to Use:  Traffic Analysis  Event Tracking  Reporting  Awesome Resource: http://www.simplybusiness.co.uk/micros ites/google-analytics-guide/

12. GOOGLE TRENDS The Best Free Tools for SEO @GMEHRGUTH

13. GOOGLE TRENDS The Best Free Tools for SEO 13 @GMEHRGUTH  Favorite Way to Use:  Adjective Analysis  Trend discovery  Keyword Choosing  Awesome Resource: https://blog.ahrefs.com/use-google- trends-local-keyword-research/

14. KEYWORDTOOL .IO The Best Free Tools for SEO @GMEHRGUTH

15. KEYWORDTOOL.IO The Best Free Tools for SEO 15 @GMEHRGUTH  Favorite Way to Use:  Keyword research  Brainstorming  PPC  Awesome Resource: http://backlinko.com/long-tail-keywords

16. SMALL SEO TOOLS The Best Free Tools for SEO @GMEHRGUTH

17. SMALL SEO TOOLS The Best Free Tools for SEO 17 @GMEHRGUTH  Favorite Way to Use:  …it has a little bit of everything  Awesome Resource: http://moz.com/blog/100-free-seo-tools

18. SITELINER The Best Free Tools for SEO @GMEHRGUTH

19. SITELINER The Best Free Tools for SEO 19 @GMEHRGUTH  Favorite Way to Use:  Content Analysis  Link Analysis  Competitive Comparison  Awesome Resource: http://www.siteliner.com/guide

20. NIBBLER The Best Free Tools for SEO @GMEHRGUTH

21. NIBBLER The Best Free Tools for SEO 21 @GMEHRGUTH  Favorite Way to Use:  Overall Web Analysis  Site Performance  Social Snapshot  Awesome Resource: http://nibbler.silktide.com/

22. Q&A The Best Free Tools for SEO 22

The Best Free Tools for SEO

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The Best Free Tools for SEO