An app that monitors your heart rate during a workout, pairing your BPM with an appropriate song from your personal music library.

1. For people who march to the
beat of their own

2. Athletics x Music
● Music is an integral part of any workout
● Having music that matches the intensity of the
workout is critical
● Scientifically, there is a correlation between
music and improved physical performance,
(Scientific American, 2013)

3. Market Opportunities
Wearables market worth
$25 billion by 2019, with
smartwatch sales totalling
81 million units by 2021.
-Techcrunch, CCinsight

4. The Problem
It is difficult to
make a playlist
that matches both
your workout
pace and
personal tastes.
2
People are
forced to
pause their
workout in
order to find
the right song.
1

5. The Solution:
An app that monitors
your heart rate during a
workout, pairing your
BPM with an appropriate
song from your personal
music library.

6. Matches music with heart rate by
BPM
Uses personal library
Discovers new artists
Sets performance goals
Features

7. Save Time
Focus
Set the Pace
Personalize

8. Customer Profile
● Active, gym-goers
● Ages 18-44 (14 million+ people in
California)
● Located in a city or suburb
● Steadily employed with disposable
income
● Uses music streaming services
01 | Active Lifestyle
02 | Uses Apple Music/Spotify
03 | Seeks to improve workouts

9. Marketing Mix
● Guerrilla Marketing on Social Media
● College Campus Presence
● Fitness Club Campaign
● Terrestrial Radio
● Billboards in Target Cities
● In-app Notifications
● Weekly Email List
● Monthly Meetup Health Seminars
Cold Lead
Strategies
Warm Lead Strategies

10. Monetization Future Revenue
Streams
Freemium membership
● Free to download
● Ads between songs
● Paid partnerships with new
artists
Premium Membership
● Paid app upgrade ($0.99/month)
● No ads
● Tailored feedback from exterior
health apps
● Developing a wearable
device
● Create health apps around
emerging wearable tech
(sleep sensors, VR, glucose
monitoring, etc.)

11. Survey Insights
When you work out, do you often find
yourself pausing your workout to skip
songs because they don’t match your
pace?
(If yes to previous question)
If you owned a smart wearable (like
an Apple Watch) would you use an
app that syncs your music library to
your heart beat?

12. One could think of
music as a type of legal
performance-
enhancing drug.
-Karageorghis, Music
Psychology Expert
I just made my mom turn
around to get my
headphones. I can't
possibly workout without
music.
@Codavoci_Kyle
The right music elevates
mood and persuades
people to ride out waves
of exhaustion, rather
than giving up.
-Scientific American

13. Five-Year Strategic Plan
2019
Launch App in Los
Angeles
2020
Complete First
Major App UI
Update
2021
Stabilize
Operational Costs
2022
Reach
Profitability
2023
Acquisition by
Spotify/Apple

14. Five Year Plan 2019 2020 2021 2022 2023
Income ... ... ... ... ...
Revenue From
Downloads
$87,000 $113,100 $130,430 $165,300 $191,400
Advertising
Income
$22,000 $25,320 $31,450 $35,699 $40,020
Total Income $109,000 $138,420 $161,880 $200,999 $231,420
Expenses ... ... ... ... ...
Operations $56,000 $56,000 $59,000 $60,000 $62,200
Marketing $35,000 $35,000 $35,000 $35,000 $35,000
App Development $300,000 $100,000 $70,000 $40,000 $35,000
Total Expenses $391,000 $191,000 $164,000 $135,000 $132,200
Net Income $(282,000) $(52,580) $(2,120) $65,999 $99,220

15. Leadership
CEO
Saphira Howell
CFO
James M. Flaherty
CMO
Garrett Burley
Sales Director
Agostino Gamba

16. What We Need What You Get
Total
Expenses for
2019
$391,000
35% Equity
in Pulse

18. Market Trends
“By 2021, sales of
smartwatches will total nearly
81M units — representing 16%
of total wearable device sales,
according to its forecast.”
(Techcrunch, 2017)