3. THE VEARSA PLATFORM
• The only automated
software in the industry
• The widest retail reach
• Simple yet powerful
management, distribution
and eBook analytics
• Reduces publishers’ costs
while increasing their sales
• Tracking 7 million titles
every day
eBook Distribution, Sales Data and Online Tracking
4. OUR PARTNERS
• Vearsa’s customers are book
publishers.
• 3 out of the top 5 publishers
in the world do business with
Vearsa.
• Over 470 international
customers.
• Our customers grow their
revenues by 7% per month
using the Vearsa platform.
5. • USD earnings for traditional publishers grew 3%
while earnings for self-published grew by 16%.
• Self-published titles make up 27% of the top 10,000
titles on Amazon.com.
6. • Mixed results for types
of sales channel.
• The growth in
subscription earnings
was driven primarily
by Scribd.
• Very close to
traditionally published
books
7. • Retailer approach still
has the majority of the
market but
subscription model
continues to make
inroads.
8. Where are the opportunities?
Growing markets in Germany, Italy and France for good
English language non-fiction material shows the opportunity
for conversions without language translations.
Country Genres Growth (in earnings)
Australia Military History.
Fiction (especially Sagas).
+50%
Germany General Fiction – and classics (in English).
Computers (especially software specific).
+11%
New Zealand Similar to Australia.
Sports & Recreation perform well.
+31%
France Fiction – in a range of languages.
Wide range of History sub-genres.
+76%
Italy Wide range of History sub-genres.
Sports & Recreation.
+117%
9. Average Earnings per Unit Sold
Country Traditional SPA All
United Kingdom $2.71 $1.27 $2.70
United States $2.15 $1.25 $2.08
Australia $3.89 $1.40 $3.85
Germany $2.07 $1.34 $2.05
Ireland $3.15 $2.29 $3.14
New Zealand $3.77 $2.04 $3.75
Canada $2.09 $1.58 $2.06
India $2.80 $1.56 $2.77
South Africa $3.62 $1.41 $3.56
France $3.40 $2.31 $3.36
Netherlands $3.41 $1.61 $3.33
Spain $2.28 $0.86 $2.18
Italy $3.32 $2.05 $3.29
Switzerland $3.40 $1.38 $3.34
Japan $3.24 $1.04 $3.17
Austria $2.43 $1.16 $2.40
Brazil $3.46 $1.86 $3.40
Sweden $4.35 $2.22 $4.27
Norway $3.50 $1.41 $3.46
Hong Kong $3.50 $2.39 $3.48
• Average Author
Income has actually
risen in 2015
Income per sale
Internationally
SPA Traditional
Top 5 Countries % of Earnings Top 5 Countries % of Earnings
US 56% UK 48%
UK 15% US 20%
Canada 6% Australia 10%
Australia 4% Germany 3%
Germany 3% Ireland 3%
US UK
Jan-Jul 2014 2.16 2.36
Jan-Jul 2015 2.38 2.84
% Increase 10% 20%
10. Average eBook Price Average
List Price
Average Print
List Price
Average eBook Price
(excl. Free Titles)
Self-Published $3.57 (25% discount) $4.78 $12.54 $3.82
Traditional $8.77 (53% discount) $16.36 $18.66 $8.93
Are Authors losing out on revenue?
The above data is based on a sample of 100,000
titles. The data contains titles ranked on Amazon
from 1 to 500,000+
11. Does Sales Rank influence Price?
The variation in price between Self-Published and Traditional
authors is not determined by Sales Rank. The higher ranked
titles have the same price difference as the lower priced titles
12. How to Authors fare vs Publishers?
Although there are less Self-Published titles out there in
general, they are performing well comparatively to the
Traditional Publishers
14. • Make sure your titles
are available as widely
as possible –huge
opportunities out
there.
• Experiment with
pricing consistently
• Focus on metadata –
key advantage to
publishers
Summary