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5/19/2016
Presenter: Mohammed Demmu
Review on Onion value chain
analysis in Ethiopia
Introduction
 Ethiopia focus on agriculture production as a poverty
reduction strategy.
 massive efforts and resources are being spent on
improving agricultural production, productivity and
promoting market access by smallholder producers.
 Various types of vegetable crops are grown in Ethiopia
under rain-fed and/or irrigation systems (ALEMAYEHU
et al., 2010).
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Introduction…
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The major economically important vegetables
include:
• hot and sweet peppers (Capsicum spp.),
• Ethiopian mustard/kale (Brassica carinata),
• onion (Allium cepa),
• tomato (Solanum lycopersicum),
• chili (C. chinense),
• carrot (Daucus carota),
• garlic (A. sativum) and
• cabbage (B. oleracea var. capitata).
• vegetables exports have increased from 25,300 tons
in 2002/03 budget year and it’s doubled in 2009/10
(EHDA, 2011).
• Onion (Allium cepa) is a recently introduced and one
of the few widely-grown vegetable crops in Ethiopia.
 According to CSA (2008) 453,608.8 hectare (ha) was
covered by vegetable.
 Onion covered 15,628.44 of total (ha)
5/19/2016
 The estimated annual production of vegetable
was 18,124,613.5 quintal (Qt).
 Among these, onion constituted
1,488,548.9Qt
 it is significant to identify, prioritize and
analyze onion value chain constraints that
affect actors in each segments of the chain
system.
5/19/2016
 Onion is one of the most important vegetable crops
produced on small scale in Ethiopia(Nigussie2015).
 It occupies an economically important place among
vegetables in the country.
 The area under onion is increasing from time to time
mainly due to its high profitability per unit area and
ease of production, and the increases in small scale
irrigation areas.
 produced both under rain fed in the “Meher” season
and under irrigation in the off season.
 under irrigation constitutes much of the area under
onion production.
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 the productivity of onion is much lower than other African
countries.
 The low productivity could be attributed to the limited
availability of quality seeds and associated production
technologies used, among the others (Nigussie et al, 2015).
 For supply of onion seeds, the informal sector is playing
significant role in outreaching large number of farmers.
 Most of the demand for onion seed is either meets by local
supplies unorganized market system and imported seeds
informal trend.
 The formal sector, Ethiopian Seed Enterprise (ESE) is not
generally supplying onion seed.
 Most amount is catered by public sector organizations like
Ethiopian Institute of Agricultural Research (EIAR).
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PURPOSE THE REVIEW
5/19/2016
 The purpose of the review is:
 to investigate and understand the current value
chain for Onion in Ethiopia in order to be aware of
its production, productivity, its bottlenecks and
opportunities.
Rationale for the Demand Driven Value Chain
Approach
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 In order for a small farmer to acquire income from agricultural
produce, (s) he has to produce what the market demand and
according to the market requirements.
 If not, productivity increase will not lead to additional income or can
even lead to higher price fluctuations, due to the high price elasticity
of many in particular "commodity" type of products.
 Market-driven chains where there are no long-term relations
between the actors and where the market price is the central
governance mechanism.
 All actors, including the poor, compete in these markets without
specific support aimed at facilitating market access and/or guidance
from the buyers on quality, quantity or commitment.
 Relational chains where transactions occur in the framework of
established relations and where the central governance mechanism is
the lead actor.
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 Three different types of relational chains have
been identified:
 buyer-driven chains, where a dominant buyer
determines what is produced and sold;
 producer-driven chains, where farmers, usually
through their organizations, constitute the lead
actors; and
 intermediary-driven chains, where the key linkages
are fostered by third parties, usually service
providers or social entrepreneurs.
5/19/2016
Onion Production in Ethiopia
 Vegetables are major source of vitamins and microelements
necessary for the human health
 The total production of vegetables in Ethiopia during the
long rain season, Meher, in 2010-2011 was about 1.75mln
tons (CSA, 2011).
 The average productivity of onion in the year 2010-2011 was
about 10.8 tons/ Ha (CSA, 2011).
 The production of onions in Ethiopia in 2011 was estimated
to 236,922 tons, which was about 0.27% of all world onion
production (FAOSTAT, 2013)
 Production of vegetables is low and insufficient to satisfy
the growing demand for vegetables (caused by population
growth.
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 It is estimated that an average Ethiopian consumes
less than a 100 g of vegetables and fruits (combined)
a day.
 This is not enough to maintain a healthy lifestyle and
much below the levels of per capita daily
consumption of vegetables/fruits suggested by the
WHO.
 Such low levels of vegetables production and
consumption result in a society being significantly
vitamins-deprived (SNV, 2012).
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 Onions are treated as an annual crop even though it is
biennial.
 The seed production requires two seasons since it
takes one season for the onion to produce dry bulbs
and another season for the production of the flower
stalk, from which the seeds are harvested.
 The optimal temperature condition for onions is mild
climate around 21°C without any extreme heat or
excessive rain. (Desalenge, 2003; Hanna, 2015).
 It takes almost 2 months for the onion seeds to
develop seedlings, roughly 2 months for the seedlings
to develop visible bulbs and then an additional 2.5
months from the stage of visible bulbs to maturity of
the onions.
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 Farmers can cultivate seeds to seedlings at small
farmlands
 It takes up to 12 months to produce new seeds since it
takes 5-6 months for flower stalk development from
onion bulbs.
 Areas with good soil and weather conditions for the
cultivation of onions are the Awash valley, Lake region
and areas close to the Sudan border (Desalenge and
Aklilu, 2003,).
 In Ethiopia, the planted area for onions was 22,036
hectare (ha) in 2011, which corresponded to about 0.5 %
of all onion-cultivated areas in the world.
5/19/2016
 Onions can be produced throughout the year in
Ethiopia due to the mild climate and the rainy season
that provide water for irrigation (Hanna, 2015).
 The red onions are culturally most accepted in
Ethiopia.
 Two big families of the red onion species are Adama
Red and Bombay Red.
 Adama Red has the longest storage ability of the two.
(Desalenge and Aklilu, 2003)
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VALUE CHAIN ANALYSIS OF ONION
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value chain concept
 The value chain describes the full range of activities which are required to
bring a product or service from conception, through the different phases of
production (involving a combination of physical transformation and the
input of various producer services), delivery to final consumers, and final
disposal/recycling after use.
 Generally value chain is the system of linked steps
necessary to transform raw materials into a finished
product or service for an end consumer, where each
step along the way adds to a product’s value.
Why a Value Chain Analysis?
 To address African farmer’s disconnection from the input
and product markets
 Responding to domestic regional demand fueled by
population growth, income growth and urbanization
 Responding better to opportunities of global markets - esp.
niche markets
 Responding to farmers’ need and demand for modern farm
inputs and support services - esp. extension, financing
 To maximize the contribution of agriculture to economic
growth and poverty reduction – Beyond the narrow
perspective “agriculture = farming”
 Tapping inter-sectoral growth linkages to realize the full
potential of on-farm and non-farm employment and
income generation of the food and agriculture systems
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What is value chain?
5/19/2016
 is the process of breaking a chain into its constituent parts in
order to better understand its structure and functioning.
 The analysis consists of:
 identifying chain actors at each stage and discerning their
functions and relationships;
 determining the chain governance, or leadership, to facilitate
chain formation and strengthening; and
 identifying value adding activities in the chain and assigning costs
and added value to each of those activities.
 The flows of goods, information and finance through the
various stages of the chain are evaluated in order to detect
problems or identify opportunities to improve the contribution
of specific actors and the overall performance of the chain
(UNIDO, 2009).
• Vc allows businesses to respond to the marketplace by linking
production, processing and marketing activities to market
demands.
• It is much like a supply chain, except it focuses on how value is
added rather than how raw materials get from one point to
the other.
• onion, for example, the value chain begins with the
preparation of land (clearing it, financing it) and then
progresses along to planting, harvesting, cleaning, domestic
marketing and selling.
• To understand a company’s competitive advantages it is
necessary to look into all activities executed within the
company, for example design, production, sales and service.
5/19/2016
• If the events are analyzed, instead of the
company as a whole, advantages can be gained in
both cost efficiency and differentiation.
• To do this analysis Michael Porter introduced the
value chain in 1985.
• His idea was to divide a business into its strategic
activities to make them better than the rivals, or
to a lower cost.
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 The challenge for the companies within a system is to
see what the other parties’ demand is and what they
can supply, and from that make the best fit into the
whole system. (Porter, 1985, p.33)
 In all companies, nine general activities can be
identified, which interact to achieve the goal together.
 These nine activities should all add value that exceeds
the related cost.
 The difference between the value and the production
cost is the company’s margin.
 The value adding activities need human resources,
material inputs and technology.
5/19/2016
• According to Porter (1985, p.39-43) there are five primary activities
and four support activities as shown in Figure 1a, these value
activities are defined as followed:
Inbound logistics:
• All events connected to the inflow of materials before it is used in
the production, for example transportation, warehousing and
control of goods.
• The supply chain and value chain of onion study done around meki
indicated that the products needed for growing onions are mainly
seeds, disease protection inputs and fertilizers.
• All products are purchased in agricultural stores in small villages
nearby.
• Seeds can also be bought from neighbor farmers that have their
own seed production
5/19/2016
Fig 1 a
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Operations:
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 The activities where the inflow of materials are turned
into a new product, which can be machining, assembling
and testing.
 The operations are the farming activities from plowing
to harvesting of the onion
 Except the small cost for the inbound logistics, all
identified costs are found in this category.
 The costs have been put into the different farming
activities with separated labor and material costs.
 The activities are: plowing, sowing, fertilization,
irrigation, disease protection, weed picking and
harvest.
Outbound logistics:
• include storage of the products before they leave for the
customers, taking care of orders and distribution of the
products.
• The onions are bought and transported away from the farm
directly at harvest.
• The wholesaler or the broker is the one responsible to find
a truck and a driver for the transportation.
• When the onions are harvested they are picked in wooden
boxes and weighted before they are put on the truck.
• The work done to prepare the onions for transport from
the farm counts as the harvest step and the cost is found in
the Operations stage.
5/19/2016
sales and marketing
5/19/2016
 It is necessary to find and have contact with
customers to sell the products.
 Activities in this category are for example
advertising, pricing and sales.
 The study conducted in meki and zuway by Hana et al,
2015, indicated that there are many brokers and all of the
interviewed farmers used one to get buyers for their onions.
 The broker comes to the farm to do a quality check and
give a price to the farmer.
 Some of the farmers contact people in Addis Ababa to get
an idea of the price level so that they can negotiate with the
broker.
Service
5/19/2016
 Training and reparation are examples of activities in
this category.
Firm infrastructure:
 This is where activities that build up a firm are done.
 Accounting, finance and planning are some of the
important events within the firm infrastructure.
Human recourses management:
Human resources are needed in all value activities.
 Recruiting, training and pay salary to the workers are
examples within this support activity
Technology development:
5/19/2016
 Technology of some kind is involved in all value activities.
 It might be more simple technology and know-how or advanced
machinery used in the production.
 This is an activity that aims to improve all kinds of technologies to
make the process or product better.
Procurement:
 This means purchasing of inputs needed in the company
 The most obvious is raw material to the operations stage in the
company, but all activities need purchased inputs, accounting tools
required within the firm infrastructure stage is one example.
 This is an important activity since the cost for purchased inputs is a
large post of a company’s total cost.
Mapping a value chain
5/19/2016
 The first step in a value chain study is to identify the actors and
the connections between them to get the chain mapped out.
 When the value chain is mapped out it is time to investigate
the chain in numbers; costs and the outgoing values in each
step, from which the net output value can be calculated.
 To get a good picture of the value adding throughout the chain
it is important to collect the data over time to see changes and
trends in the chain.
 According to Kaplinsky & Morris, a five year period is
recommended. (Kaplinsky & Morris, 2000, p.53)
• Relations between actors in a chain can be affected by the
governance within each step.
• The conditions might be set up by the most powerful actor
in the value chain and the others have to adapt to the rules.
• The largest firm usually has the largest influence on the
other actors in the chain.
• By doing a value chain analysis different indicators can be
calculated to get a hint about which actor is the most
powerful.
• One indicator is how big share each actor has from the
total value added in the chain.
• Another indicator is how big share of the total profit in the
chain each actor gets. (Kaplinsky & Morris, 2000, p.66)
5/19/2016
the complete six step value chain, from farmer to consumer, for onions in Ethiopia
Source: Hanna et al, 2015
5/19/2016
Constraints and Opportunities of onion
value chain in Ethiopia
5/19/2016
Constraints
 Analysis of different scholars’ findings revealed
constraints in the different segments of the oion
value chain.
 problems perceived by the onion producers were
high transportation cost to procure the supply
requirements for onion production, i.e., seeds,
fertilizers, insecticides, fungicides, and herbicides,
poor road condition and unavailability of supply.
Production constraints
5/19/2016
 Despite the immense merits of vegetables to farmers, their
production has been constrained by a myriad of:
 biotic (i. e., diseases, insect pests and weeds) and
 abiotic factors (i.e., soil acidity and low soil fertility) as
well as
 institutional (e.g. policy, market, and infrastructure).
 The constraints could thus be categorized under 3 factors
viz: (i) natural factors, (ii) institutional and policy factors,
(iii) market factors.
Production constraints…
5/19/2016
 The natural production constraints identified include the
perishable nature of onion, pests and diseases
infestation, and extreme moisture levels (i.e., high during
rainy season, and shortage during the dry season).
 Cabbage and onion come after tomato in terms of
vulnerability to low moisture stress (55%) and
postharvest loss (44%), Bezabih et al (2013).
 Regarding inputs, seeds, fertilizer, and pesticides are
usually supplied to farmers by farmers’
cooperatives/unions, traders and other individual
farmers.
Production constraints..
• Institutional factors that are related to the provision of
improved vegetables production technologies including
supply of relevant varieties, agronomic practices and
improved product management techniques.
• The farmers have not been supported enough by research
based practical recommendations of agronomic practices and
pre- and post harvest management practices.
• Policies and strategies governing agricultural inputs have
been set or changed without strong analytical background
(Bezabih, 2008).
• Adequate market information is lacking to guide production
planning.
5/19/2016
 Natural factors such as rainfall, water supply, flood and pests
are often beyond the control of farmers and institutions.
 Infrastructure such as rural roads and means of
communication for efficient flow of goods and market
information is a limiting factor.
5/19/2016
 Low price of onion.
 Moreover, lack of standards and norms governing sorting of
onion and its weight
 Ethiopian Quality Standard and Control Agency has
established a clearly defined policy framework to ensure
quality standard of inputs and outputs.
 The agency has been given the mandate to establish quality
standards and ensure the implementation.
 However, at the lower level of the administrative structure,
there is a serious limitation on the strategies and practices in
terms of enforcement, regulation and control of qualities
and procedures related to distribution, marketing and
handling of inputs and outputs.
5/19/2016
 E.g. there is no standard and norms
governing the sorting and weighing of the
various vegetables and fruit products
exported to Somali.
 Farmers cannot complain since they are
concerned with the risk of boycotting by
traders to purchase the vegetables as a result
of which the products may perish.
5/19/2016
Opportunities
5/19/2016
 Presence of organic materials and technology for
organic fertilizer
 Water sources availability potential for irrigation
development
 Favorable land and Climatic condition for potato
farming Enabling policy environment and Support
from GOs and NGOs High productivity potential
onion can be grown by large number of resource
poor producers.
 Highly consumed so has high demand in the local
and international market
RECOMMENDATIONS
 The government can adopt a number of strategies to help
mitigate its prevailing challenges.These include:
 Establishment of farm-to-market roads in onion-growing
communities to ensure smooth operations of both the farmers
and the traders in those communities.
 Construction of post-harvest facilities, such as cold storage and
onion hangers to ensure the shelf life of onions,
 Installation of small scale water irrigation systems, such as
Shallow Tube Wells, to ensure adequate supply of water needed
during production.
 Construction of Organic Fertilizer Plant to mitigate the cost of
fertilizers
 Improve the input supply system so that farmers receive the
right type of production inputs, the quantity needed at the
right time.
5/19/2016
 Access to commercial mechanisms to transfer and adopt
the needed skills, know-how, and information to improve
onion productivity.
 Increased access to government social interventions of free
mass spraying exercise and subsidized fertilizers and other
inputs
 Institutionalization or creation of farmers’ association or
clustering smallholders.
 Smallholders can bring large volumes of onions for direct
sale to other markets through or by farmers’ association.
 .Provision of credit to enhance the use of agricultural inputs
is an immediate option.
5/19/2016
• In summary, the pressing issues in the onion value chain
calls the need at improving access to market by linking
producers directly with the institutional markets; ii)
providing access to new product technology to enhance
product quality; iii) complying with standards, and
improve productivity and efficiency; iv) providing access
to financing for expansion of production; v) creating an
enabling environment through policy reforms; vi)
establishing strategic alliances among stakeholders; and
(vii) strengthen partnership with government and
industry
5/19/2016
Thankyou
5/19/2016

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Review on onion Value chain Analysis in Ethiopia

  • 1. 5/19/2016 Presenter: Mohammed Demmu Review on Onion value chain analysis in Ethiopia
  • 2. Introduction  Ethiopia focus on agriculture production as a poverty reduction strategy.  massive efforts and resources are being spent on improving agricultural production, productivity and promoting market access by smallholder producers.  Various types of vegetable crops are grown in Ethiopia under rain-fed and/or irrigation systems (ALEMAYEHU et al., 2010). 5/19/2016
  • 3. Introduction… 5/19/2016 The major economically important vegetables include: • hot and sweet peppers (Capsicum spp.), • Ethiopian mustard/kale (Brassica carinata), • onion (Allium cepa), • tomato (Solanum lycopersicum), • chili (C. chinense), • carrot (Daucus carota), • garlic (A. sativum) and • cabbage (B. oleracea var. capitata).
  • 4. • vegetables exports have increased from 25,300 tons in 2002/03 budget year and it’s doubled in 2009/10 (EHDA, 2011). • Onion (Allium cepa) is a recently introduced and one of the few widely-grown vegetable crops in Ethiopia.  According to CSA (2008) 453,608.8 hectare (ha) was covered by vegetable.  Onion covered 15,628.44 of total (ha) 5/19/2016
  • 5.  The estimated annual production of vegetable was 18,124,613.5 quintal (Qt).  Among these, onion constituted 1,488,548.9Qt  it is significant to identify, prioritize and analyze onion value chain constraints that affect actors in each segments of the chain system. 5/19/2016
  • 6.  Onion is one of the most important vegetable crops produced on small scale in Ethiopia(Nigussie2015).  It occupies an economically important place among vegetables in the country.  The area under onion is increasing from time to time mainly due to its high profitability per unit area and ease of production, and the increases in small scale irrigation areas.  produced both under rain fed in the “Meher” season and under irrigation in the off season.  under irrigation constitutes much of the area under onion production. 5/19/2016
  • 7.  the productivity of onion is much lower than other African countries.  The low productivity could be attributed to the limited availability of quality seeds and associated production technologies used, among the others (Nigussie et al, 2015).  For supply of onion seeds, the informal sector is playing significant role in outreaching large number of farmers.  Most of the demand for onion seed is either meets by local supplies unorganized market system and imported seeds informal trend.  The formal sector, Ethiopian Seed Enterprise (ESE) is not generally supplying onion seed.  Most amount is catered by public sector organizations like Ethiopian Institute of Agricultural Research (EIAR). 5/19/2016
  • 8. PURPOSE THE REVIEW 5/19/2016  The purpose of the review is:  to investigate and understand the current value chain for Onion in Ethiopia in order to be aware of its production, productivity, its bottlenecks and opportunities.
  • 9. Rationale for the Demand Driven Value Chain Approach 5/19/2016  In order for a small farmer to acquire income from agricultural produce, (s) he has to produce what the market demand and according to the market requirements.  If not, productivity increase will not lead to additional income or can even lead to higher price fluctuations, due to the high price elasticity of many in particular "commodity" type of products.  Market-driven chains where there are no long-term relations between the actors and where the market price is the central governance mechanism.  All actors, including the poor, compete in these markets without specific support aimed at facilitating market access and/or guidance from the buyers on quality, quantity or commitment.  Relational chains where transactions occur in the framework of established relations and where the central governance mechanism is the lead actor.
  • 10. 5/19/2016  Three different types of relational chains have been identified:  buyer-driven chains, where a dominant buyer determines what is produced and sold;  producer-driven chains, where farmers, usually through their organizations, constitute the lead actors; and  intermediary-driven chains, where the key linkages are fostered by third parties, usually service providers or social entrepreneurs.
  • 12. Onion Production in Ethiopia  Vegetables are major source of vitamins and microelements necessary for the human health  The total production of vegetables in Ethiopia during the long rain season, Meher, in 2010-2011 was about 1.75mln tons (CSA, 2011).  The average productivity of onion in the year 2010-2011 was about 10.8 tons/ Ha (CSA, 2011).  The production of onions in Ethiopia in 2011 was estimated to 236,922 tons, which was about 0.27% of all world onion production (FAOSTAT, 2013)  Production of vegetables is low and insufficient to satisfy the growing demand for vegetables (caused by population growth. 5/19/2016
  • 13.  It is estimated that an average Ethiopian consumes less than a 100 g of vegetables and fruits (combined) a day.  This is not enough to maintain a healthy lifestyle and much below the levels of per capita daily consumption of vegetables/fruits suggested by the WHO.  Such low levels of vegetables production and consumption result in a society being significantly vitamins-deprived (SNV, 2012). 5/19/2016
  • 14.  Onions are treated as an annual crop even though it is biennial.  The seed production requires two seasons since it takes one season for the onion to produce dry bulbs and another season for the production of the flower stalk, from which the seeds are harvested.  The optimal temperature condition for onions is mild climate around 21°C without any extreme heat or excessive rain. (Desalenge, 2003; Hanna, 2015).  It takes almost 2 months for the onion seeds to develop seedlings, roughly 2 months for the seedlings to develop visible bulbs and then an additional 2.5 months from the stage of visible bulbs to maturity of the onions. 5/19/2016
  • 15.  Farmers can cultivate seeds to seedlings at small farmlands  It takes up to 12 months to produce new seeds since it takes 5-6 months for flower stalk development from onion bulbs.  Areas with good soil and weather conditions for the cultivation of onions are the Awash valley, Lake region and areas close to the Sudan border (Desalenge and Aklilu, 2003,).  In Ethiopia, the planted area for onions was 22,036 hectare (ha) in 2011, which corresponded to about 0.5 % of all onion-cultivated areas in the world. 5/19/2016
  • 16.  Onions can be produced throughout the year in Ethiopia due to the mild climate and the rainy season that provide water for irrigation (Hanna, 2015).  The red onions are culturally most accepted in Ethiopia.  Two big families of the red onion species are Adama Red and Bombay Red.  Adama Red has the longest storage ability of the two. (Desalenge and Aklilu, 2003) 5/19/2016
  • 17. VALUE CHAIN ANALYSIS OF ONION 5/19/2016 value chain concept  The value chain describes the full range of activities which are required to bring a product or service from conception, through the different phases of production (involving a combination of physical transformation and the input of various producer services), delivery to final consumers, and final disposal/recycling after use.  Generally value chain is the system of linked steps necessary to transform raw materials into a finished product or service for an end consumer, where each step along the way adds to a product’s value.
  • 18. Why a Value Chain Analysis?  To address African farmer’s disconnection from the input and product markets  Responding to domestic regional demand fueled by population growth, income growth and urbanization  Responding better to opportunities of global markets - esp. niche markets  Responding to farmers’ need and demand for modern farm inputs and support services - esp. extension, financing  To maximize the contribution of agriculture to economic growth and poverty reduction – Beyond the narrow perspective “agriculture = farming”  Tapping inter-sectoral growth linkages to realize the full potential of on-farm and non-farm employment and income generation of the food and agriculture systems 5/19/2016
  • 19. What is value chain? 5/19/2016  is the process of breaking a chain into its constituent parts in order to better understand its structure and functioning.  The analysis consists of:  identifying chain actors at each stage and discerning their functions and relationships;  determining the chain governance, or leadership, to facilitate chain formation and strengthening; and  identifying value adding activities in the chain and assigning costs and added value to each of those activities.  The flows of goods, information and finance through the various stages of the chain are evaluated in order to detect problems or identify opportunities to improve the contribution of specific actors and the overall performance of the chain (UNIDO, 2009).
  • 20. • Vc allows businesses to respond to the marketplace by linking production, processing and marketing activities to market demands. • It is much like a supply chain, except it focuses on how value is added rather than how raw materials get from one point to the other. • onion, for example, the value chain begins with the preparation of land (clearing it, financing it) and then progresses along to planting, harvesting, cleaning, domestic marketing and selling. • To understand a company’s competitive advantages it is necessary to look into all activities executed within the company, for example design, production, sales and service. 5/19/2016
  • 21. • If the events are analyzed, instead of the company as a whole, advantages can be gained in both cost efficiency and differentiation. • To do this analysis Michael Porter introduced the value chain in 1985. • His idea was to divide a business into its strategic activities to make them better than the rivals, or to a lower cost. 5/19/2016
  • 22.  The challenge for the companies within a system is to see what the other parties’ demand is and what they can supply, and from that make the best fit into the whole system. (Porter, 1985, p.33)  In all companies, nine general activities can be identified, which interact to achieve the goal together.  These nine activities should all add value that exceeds the related cost.  The difference between the value and the production cost is the company’s margin.  The value adding activities need human resources, material inputs and technology. 5/19/2016
  • 23. • According to Porter (1985, p.39-43) there are five primary activities and four support activities as shown in Figure 1a, these value activities are defined as followed: Inbound logistics: • All events connected to the inflow of materials before it is used in the production, for example transportation, warehousing and control of goods. • The supply chain and value chain of onion study done around meki indicated that the products needed for growing onions are mainly seeds, disease protection inputs and fertilizers. • All products are purchased in agricultural stores in small villages nearby. • Seeds can also be bought from neighbor farmers that have their own seed production 5/19/2016
  • 25. Operations: 5/19/2016  The activities where the inflow of materials are turned into a new product, which can be machining, assembling and testing.  The operations are the farming activities from plowing to harvesting of the onion  Except the small cost for the inbound logistics, all identified costs are found in this category.  The costs have been put into the different farming activities with separated labor and material costs.  The activities are: plowing, sowing, fertilization, irrigation, disease protection, weed picking and harvest.
  • 26. Outbound logistics: • include storage of the products before they leave for the customers, taking care of orders and distribution of the products. • The onions are bought and transported away from the farm directly at harvest. • The wholesaler or the broker is the one responsible to find a truck and a driver for the transportation. • When the onions are harvested they are picked in wooden boxes and weighted before they are put on the truck. • The work done to prepare the onions for transport from the farm counts as the harvest step and the cost is found in the Operations stage. 5/19/2016
  • 27. sales and marketing 5/19/2016  It is necessary to find and have contact with customers to sell the products.  Activities in this category are for example advertising, pricing and sales.  The study conducted in meki and zuway by Hana et al, 2015, indicated that there are many brokers and all of the interviewed farmers used one to get buyers for their onions.  The broker comes to the farm to do a quality check and give a price to the farmer.  Some of the farmers contact people in Addis Ababa to get an idea of the price level so that they can negotiate with the broker.
  • 28. Service 5/19/2016  Training and reparation are examples of activities in this category. Firm infrastructure:  This is where activities that build up a firm are done.  Accounting, finance and planning are some of the important events within the firm infrastructure. Human recourses management: Human resources are needed in all value activities.  Recruiting, training and pay salary to the workers are examples within this support activity
  • 29. Technology development: 5/19/2016  Technology of some kind is involved in all value activities.  It might be more simple technology and know-how or advanced machinery used in the production.  This is an activity that aims to improve all kinds of technologies to make the process or product better. Procurement:  This means purchasing of inputs needed in the company  The most obvious is raw material to the operations stage in the company, but all activities need purchased inputs, accounting tools required within the firm infrastructure stage is one example.  This is an important activity since the cost for purchased inputs is a large post of a company’s total cost.
  • 30. Mapping a value chain 5/19/2016  The first step in a value chain study is to identify the actors and the connections between them to get the chain mapped out.  When the value chain is mapped out it is time to investigate the chain in numbers; costs and the outgoing values in each step, from which the net output value can be calculated.  To get a good picture of the value adding throughout the chain it is important to collect the data over time to see changes and trends in the chain.  According to Kaplinsky & Morris, a five year period is recommended. (Kaplinsky & Morris, 2000, p.53)
  • 31. • Relations between actors in a chain can be affected by the governance within each step. • The conditions might be set up by the most powerful actor in the value chain and the others have to adapt to the rules. • The largest firm usually has the largest influence on the other actors in the chain. • By doing a value chain analysis different indicators can be calculated to get a hint about which actor is the most powerful. • One indicator is how big share each actor has from the total value added in the chain. • Another indicator is how big share of the total profit in the chain each actor gets. (Kaplinsky & Morris, 2000, p.66) 5/19/2016
  • 32. the complete six step value chain, from farmer to consumer, for onions in Ethiopia Source: Hanna et al, 2015 5/19/2016
  • 33. Constraints and Opportunities of onion value chain in Ethiopia 5/19/2016 Constraints  Analysis of different scholars’ findings revealed constraints in the different segments of the oion value chain.  problems perceived by the onion producers were high transportation cost to procure the supply requirements for onion production, i.e., seeds, fertilizers, insecticides, fungicides, and herbicides, poor road condition and unavailability of supply.
  • 34. Production constraints 5/19/2016  Despite the immense merits of vegetables to farmers, their production has been constrained by a myriad of:  biotic (i. e., diseases, insect pests and weeds) and  abiotic factors (i.e., soil acidity and low soil fertility) as well as  institutional (e.g. policy, market, and infrastructure).  The constraints could thus be categorized under 3 factors viz: (i) natural factors, (ii) institutional and policy factors, (iii) market factors.
  • 35. Production constraints… 5/19/2016  The natural production constraints identified include the perishable nature of onion, pests and diseases infestation, and extreme moisture levels (i.e., high during rainy season, and shortage during the dry season).  Cabbage and onion come after tomato in terms of vulnerability to low moisture stress (55%) and postharvest loss (44%), Bezabih et al (2013).  Regarding inputs, seeds, fertilizer, and pesticides are usually supplied to farmers by farmers’ cooperatives/unions, traders and other individual farmers.
  • 36. Production constraints.. • Institutional factors that are related to the provision of improved vegetables production technologies including supply of relevant varieties, agronomic practices and improved product management techniques. • The farmers have not been supported enough by research based practical recommendations of agronomic practices and pre- and post harvest management practices. • Policies and strategies governing agricultural inputs have been set or changed without strong analytical background (Bezabih, 2008). • Adequate market information is lacking to guide production planning. 5/19/2016
  • 37.  Natural factors such as rainfall, water supply, flood and pests are often beyond the control of farmers and institutions.  Infrastructure such as rural roads and means of communication for efficient flow of goods and market information is a limiting factor. 5/19/2016
  • 38.  Low price of onion.  Moreover, lack of standards and norms governing sorting of onion and its weight  Ethiopian Quality Standard and Control Agency has established a clearly defined policy framework to ensure quality standard of inputs and outputs.  The agency has been given the mandate to establish quality standards and ensure the implementation.  However, at the lower level of the administrative structure, there is a serious limitation on the strategies and practices in terms of enforcement, regulation and control of qualities and procedures related to distribution, marketing and handling of inputs and outputs. 5/19/2016
  • 39.  E.g. there is no standard and norms governing the sorting and weighing of the various vegetables and fruit products exported to Somali.  Farmers cannot complain since they are concerned with the risk of boycotting by traders to purchase the vegetables as a result of which the products may perish. 5/19/2016
  • 40. Opportunities 5/19/2016  Presence of organic materials and technology for organic fertilizer  Water sources availability potential for irrigation development  Favorable land and Climatic condition for potato farming Enabling policy environment and Support from GOs and NGOs High productivity potential onion can be grown by large number of resource poor producers.  Highly consumed so has high demand in the local and international market
  • 41. RECOMMENDATIONS  The government can adopt a number of strategies to help mitigate its prevailing challenges.These include:  Establishment of farm-to-market roads in onion-growing communities to ensure smooth operations of both the farmers and the traders in those communities.  Construction of post-harvest facilities, such as cold storage and onion hangers to ensure the shelf life of onions,  Installation of small scale water irrigation systems, such as Shallow Tube Wells, to ensure adequate supply of water needed during production.  Construction of Organic Fertilizer Plant to mitigate the cost of fertilizers  Improve the input supply system so that farmers receive the right type of production inputs, the quantity needed at the right time. 5/19/2016
  • 42.  Access to commercial mechanisms to transfer and adopt the needed skills, know-how, and information to improve onion productivity.  Increased access to government social interventions of free mass spraying exercise and subsidized fertilizers and other inputs  Institutionalization or creation of farmers’ association or clustering smallholders.  Smallholders can bring large volumes of onions for direct sale to other markets through or by farmers’ association.  .Provision of credit to enhance the use of agricultural inputs is an immediate option. 5/19/2016
  • 43. • In summary, the pressing issues in the onion value chain calls the need at improving access to market by linking producers directly with the institutional markets; ii) providing access to new product technology to enhance product quality; iii) complying with standards, and improve productivity and efficiency; iv) providing access to financing for expansion of production; v) creating an enabling environment through policy reforms; vi) establishing strategic alliances among stakeholders; and (vii) strengthen partnership with government and industry 5/19/2016