Simplifying Social Data: How to Measure and Maximize Your Results on Social Media by Corey Padveen

1. Simplifying Social Data
How to measure and maximize your results on social media

2. Who is this person?
@coreypadveen
@t2marketing 2

3. Who is this person?
@coreypadveen
@t2marketing 3

4. Who is this person?
@coreypadveen
@t2marketing 4

5. Who is this person?
@coreypadveen
@t2marketing 5

6. 6

7. Data Sources
Where can we find the data that will help improve our messaging?

8. Data Sources
8
@coreypadveen
@t2marketing
Owned Social
Data

9. 9
@coreypadveen
@t2marketing

10. Data Sources
10
@coreypadveen
@t2marketing
Owned Social
Data
Web
Data

11. 11
@coreypadveen
@t2marketing

12. Data Sources
12
@coreypadveen
@t2marketing
Owned Social
Data
Web
Data
CRM
Data

13. 13
@coreypadveen
@t2marketing

14. 14
@coreypadveen
@t2marketing

15. Data Sources
15
@coreypadveen
@t2marketing
Owned Social
Data
Web
Data
CRM
Data
Industry
Data

16. 16

17. Important Metrics
What metrics should be examined within your social data?

18. 18
@coreypadveen
@t2marketing
Vanity Metrics

19. 19
@coreypadveen
@t2marketing
Site Metrics

20. 20
@coreypadveen
@t2marketing

21. 21
@coreypadveen
@t2marketing

22. 22
@coreypadveen
@t2marketing
Engagement

23. 23
@coreypadveen
@t2marketing
Cost-Per-Acquisition

24. 24
@coreypadveen
@t2marketing
Retention

25. Important KPIs
What are a few key performance indicators you should be studying?

26. 26
@coreypadveen
@t2marketing
Outliers

27. 27
@coreypadveen
@t2marketing
Halflife

28. 28
@coreypadveen
@t2marketing
Amplification

29. 29
@coreypadveen
@t2marketing
SEO

30. 30
@coreypadveen
@t2marketing
Image Credit: Searchmetrics

31. 31
@coreypadveen
@t2marketing
Metric Rate Shifts

32. 32
@coreypadveen
@t2marketing
Conversion Rate

33. REMEMBER!
33
@coreypadveen
@t2marketing
Your KPIs need
to relate to your
BUSINESS goals.

34. Setting Benchmarks
How do we begin measuring our results?

35. 35
@coreypadveen
@t2marketing
Start with averages.
Determine your average metric, and use those as
your initial benchmarks.

36. 36
@coreypadveen
@t2marketing
Begin modestly.
Don’t set your sights too high at the beginning.

37. 37
@coreypadveen
@t2marketing
Corey’s Third Law
For every social media objective, there is an equal
and opposite means of measuring results.

38. 38
@coreypadveen
@t2marketing
Initially ignore outliers.
Your outliers (or best performing content and
initiatives) should not be used as benchmarks.

39. 39
@coreypadveen
@t2marketing
Define engagement early.
Engagement can mean a lot of different things.
Make sure you clearly define what it means to you.

40. To sum up…

41. 41
@coreypadveen
@t2marketing
Establish clear business
objectives when it
comes to social media.

42. 42
@coreypadveen
@t2marketing
Extract your most
valuable and crucial
data related to
measuring these
objectives.

43. 43
@coreypadveen
@t2marketing
Determine your data
benchmarks based on
initial metrics and set
periodical goals.

44. 44
@coreypadveen
@t2marketing
Use the information
gleaned from these
data to create new
content and
campaigns.

45. 45
@coreypadveen
@t2marketing
Test, test and test
again.

46. Stay in Touch
46
bit.ly/t2OnYouTube
bit.ly/CoreyPadveenLI
bit.ly/t2SocialBlog
t2marketinginternational.com
bit.ly/CoreyPadveenGPlus
CoreyPadveen.com
corey@t2marketinginternational.com
@coreypadveen
@t2marketing