Justina Blakeney is a designer, artist, author and blogger who shares her bohemian style through her brand The Jungalow. She discusses how she grew her blog into a successful brand through clarity about her message of decorating wild, employing creativity through consistent posting, and building community by engaging with others and sharing her work across platforms. The presentation provides tips for developing an online brand, including establishing brand clarity, producing authentic content prolifically, using data and being strategic, and creating community.

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Hi!
I’m Justina Blakeney,
A designer, artist, author and
mama with a wild, bohemian
heart.

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TM
FEEL FREE, HAVE FUN & DECORATE WILD!

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For me, what started as a (tiny!) blog, blossomed into a New York Times
Bestselling book, 4 licensed collections (and counting), 8 design blog
awards, and an online audience of over 1.5 million people
who I’m convincing, day by day, to
“decorate wild.”

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The internet makes it possible for us to be our own bosses,
to build our own audiences and to grow our brands
with very minimal resources…
But how?
In the next hour you will learn.

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STEP 1: CLARITY

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WHO ARE YOU? WHO IS TALKING?

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DESCRIBE YOUR BRAND IN THREE WORDS.
1.) COLORFUL
2.) PATTERNFUL
3.) JUNGALICIOUS

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WHAT IS YOUR MESSAGE? WHAT ARE YOUR TAKEAWAYS?
GIVE YOUR READERS INFORMATION

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WHAT’S YOUR MOTTO?
YOUR HASHTAG(S)?
#JungalowStyle
DECORATE WILD!
#PatternsByJustina

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WHAT DO YOU WANT PEOPLE TO REMEMBER ABOUT YOUR BRAND?
WHAT DOES SUCCESS FOR YOUR BRAND LOOK LIKE FOR YOU?
WHO IS RESPONDING? WHO IS YOUR TARGET DEMOGRAPHIC?
WHAT DO YOU WANT PEOPLE TO DO ONCE THEY FIND YOU?

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STEP 2: CREATIVITY +
ACTION

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VSCO
A Color Story
Afterlight
Snapseed
PROCESSING APPS
LIGHT
ANGLES
SIZE
FILTERS
KEEP IN MIND

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CREATIVE WARM UPS
1. CLAY
2. BLOCKS
3. COLORING BOOKS
4. COLLAGING
5. 30-SECOND SKETCHES
6. RAINBOW FORAGING
7. BLOG POST
8. ORGANIZE NATURE
9. SINGLE LINE DRAWINGS

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INDULGE IN MOMENTS OF INSPIRATION
EMPLOY AUTHENTICITY (DON’T AIM FOR ORIGINALITY)
BE PROLIFIC, ESTABLISH A RHYTHM

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YOU DON’T HAVE TO GUESS. USE DATA.

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STAND OUT.

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STEP 3: CREATE
COMMUNITY

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• ADD HASHTAGS TO YOUR IMAGES
• COMMENT ON OTHERS’ BLOGS
• JOIN THE CONVERSATION ON: INSTAGRAM
FACEBOOK, TWITTER, PERISCOPE, SNAPCHAT ETC.
• INVITE OTHERS TO PARTICIPATE
• ASK ADVICE
• ASK QUESTIONS
CONNECT THROUGH COMMUNITY

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• BE REAL
• WEEKEND HASHTAG PROJECTS
• SHARE OTHERS’ WORK (RESPECTFULLY)
• DO TAKEOVERS
• GIVE SHOUT OUTS
• COMMENTS AND ‘LIKE’ STRANGERS’ IMAGES
• SHARE GENEROUSLY
CONNECT THROUGH COMMUNITY

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• CREATE CALLS TO ACTION
• CREATE AUTHENTIC CONTENT THAT
INSPIRES YOU (it will inspire others, too)
• INTERNAL LINKING
• MOBILE OPTIMIZATION
• ESTABLISH A RHYTHM
• CATER CONTENT TO PLATFORM
TIPS

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SHARE YOUR IMAGES
ON OTHER PLATFORMS

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CREATE CLARITY
EMPLOY CREATIVITY & AUTHENTICITY
BUILD COMMUNITY
BE PROLIFIC
BE STRATEGIC (USE DATA)
TAKEAWAYS

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