LEARN MANAGEMENT SKILLS FROM DHIRUBHAI AMBANI,

1. Dhirubhai ambani

2. Dhirubhai ambani
Rags to riches

3. Management
Lesson
From dhirubHAI AMBANI

4. let’s start
(journey of great entrepreneur)
CREATED by
Ganpat Agarwal
(mba first semester)

5. DHIRUBHAI
AMBANI

7. BIRTH
• Date of Birth - 28 December 1932
• He born at Chorwad, of Gujarat
• Father - Hirachand Goverdhandas Ambani (A school teacher)
• Mother - Jamnaben
• Two brothers and two sisters

8. Dhirubhai
Ambani
Reliance Industries Ltd.

9. CHILDHOOD
• Extremely demanding child.
• As he grew up, he became even more vigorous, irrespressible.
• Possessed immense gusto and enormous energy.
• Always determined to do what he wanted to do, in exactly the way he wanted
it done, come hell or high water, as the phrase goes.

10. EDUCATION
• After he completed his primary education, at the village school, he was sent
to the Junagarh district for further studies.
• Quite popular in his school and well known for his brilliance and hard- work.
• Elected general secretary of the Junagarh students union.

11. SOCIALIST DAYS
• Dhirubhai campaigned for the socialists.
• His elder brother and father were strongly opposed to this decision especially
as he had failed in his matriculation examination in the previous year.
• The candidate for whom he had campaigned won.
• Dhirubhai was pleased and was invited to join the socialist party but he had
other things in mind.
• Though I found the life of politics immensely attractive, I felt deep in my heart
that I belonged to somewhere else… business, perhaps, though things were
not yet so clear to me, “he said in his later years.

12. LIFE IN ADEN
• After his annual matriculation examination, on the request of his father he had to
move to Aden, Yamen to support his family.
• At the age of 16 years.
• Started worked with A. Besse & Co. as a dispatch clerk for a salary of a Rs.300,
immediately on reaching Aden.
• A Besse & Co.---- largest transcontinental trading firm east of Suez, engaged in almost
every branch of trading business- cargo booking, handling, shipping, forwarding, and
wholesale merchandising.
• Dhirubhai- first sent to the commodities trading section & later, transferred to the
section that handled petroleum products for the oil gaint shell.
• Quick on the uptake; learnt the ways of commodity trading.

13. DURING 1950s
• In the 1950s, the Yemini administration realized that their main unit of
currency the Rial, was disappearing fast.
• It was found that a young man in his twenties was placing unlimited buy
orders for Yemini Rials.
• Rials, pure silver coins and was in much demand at the London Bullion
Exchange. Young Dhirubhai bought the Rials, melted them into pure silver and
sold it to the bullion traders in London.
Entrepreneurship’s true sense lies in the fact that he always looks upon opportunity.

14. DURING 1950s
• Roamed the bazzaars of Aden where traders from different backgrounds,
bought and sold goods worth millions of pound sterling during the lunch
break an after office hours.
• Temptation towards speculation- started trading in small things-Learnt the
basics.
• Read newspapers, magazines, books, etc.- relating to business, history, and
psychology.
• In the year of 1954, Ambani's marriage and first oil refinery and harbor came
up in Aden. Promotion to Ambani.

15. 1954 –
Marriage
with
Kokilaben

16. • Enters into partnership with cousin champaklal Damani in 1962 for yarn and
spices business with a capital of Rs. 15000.
• Ends partnership in 1965 due to conflicts of decisions.
• Starts sole proprietorship concern.
• Asia times quotes: “His people skills were legendary”
• A former secretary reveals : “He was very helpful. He followed an ‘open-door’
policy. Employees could walk into his cabin and discuss their problems with
him”
EARLY YEARS IN MUMBAI

17. FIRST STEP BACKWARD
• Decided to start a textile unit of his own.
• Decided to buy a old mill and renovate it.
• But just when the deal was to be initiated, one of the partner back stepped
from the agreement.
• From then, he decided to build on his own using the best technology
irrespective of the cost.
• First factory was built in Naroda, Gujarat which was still a developing area.

18. MOTIVATOR AND PERSON OF HIS WORDS
• Most of his team member were uneducated except for an engineer and 2
matriculates.
• He was an all-in-one package and fixed troublesome nitty-gritty’s.
• Nylon was decided to be manufactured.
• Devaluation by the government steeply raised the project cost.
• Problem of locating trained and experienced textile mill worker.
• In spite of all difficulties, production started on the morning of the target date
of 1 September 1966.

19. MOTIVATOR AND PERSON OF HIS WORDS
• Dhirubhai Ambani is credited with starting equity investing in India. More
than 58000 investors from various parts of India subscribed to Reliance’s IPO
in 1977.
• Dhirubhai was able to convince people of rural Gujarat that being
shareholders of his company will only bring returns to their investment.
• Reliance Industries holds the distinction that it is the only Pvt.Co. several
annual general meetings were held in stadiums.

20. DIVERSIFICATION
• In 1982 Ambani began the process of backward integration, setting up a plant
to manufacture polyester filament yarn.
• He subsequently diversified into chemicals, petrochemicals, plastics, power.
The company as a whole was described by the BBC as “a business empire with
an estimated annual turnover of $12 billion, and an 85000- strong workforce”.
• The final phase of Reliance’s diversification occurred in the 1990s when the
company turned aggressively towards petrochemicals and
telecommunications.

21. DEATH
• Admitted to the Breach Candy Hospital in Mumbai on June 24,2002 after he
suffered a second major “Brain stroke”.
• First one had occurred in February 1986 and had kept his right hand paralyzed.
• State of coma for more than a week.
• Breathed his last on July 6, 2002 at around 11:50 P.M.
• As a mark of respect, the Mumbai Textile Merchants Closed on July 8, 2002.
• At the time of Dhirubhai’s death, Reliance Group had a gross turnover of Rs. 75000
Crore or USD $ 15 billion and it is to be remembered that Dhirubhai had started the
business with just Rs.15000.

22. WORK
FOR
THE
SOCIETY

23. EDUCATIONAL INITIATIVES
• (DA-IICT)- Dhirubhai Ambani Institute of Information and Communiation
Technology established by the The Dhirubhai Ambani Foundation (DAF) at
Gandhinagar in Gujarat.
COMMUNITY DEVELOPMENT
• Gave importance for community development.

24. HEALTHCARE INITIATIVES
• The DAF (Dhirubhai Ambani foundation) has joined the management of Sir
Hurkisondas Nurottumdas Hospital and Research Centre (HNH & RC).
• It is a 28 years old institution involved in clinical research.
• DAF converted this hospital into a patient- focused and not- for- profit.
• Dhirubhai Ambani Hospital, Lodhivali, District Raigad.

25. RELEASED IN THE YEAR OF 2007 AND STARCAST ARE ABHISHEK AND AISHWARYA RAI BACHCHAN

26. 9 GREAT MANAGEMENT LESSONS FROM
DHIRUBHAI AMBANI
9

27. Dhirubhaism No.1 : Roll up your sleeves and help.
• Sense of ‘do it yourself’.
• He does not wait for infrastructure to be created to support his operations. He
goes out and builds it himself ; be it a power plant for his petrochemical
enterprise or a canal to bring water from large distances for his cooling plant.

28. Dhirubhaism No. 2 : Be a safety net for your team.
• He gently asked his employees if they needed any help in combating the
problems they faced.
• Knowledge that he knew and cared for what his team was going through, and
that he was there for them if needed him… worked wonders for confidence.

29. Dhirubhaism No. 3 : The Silent Benefactor
• When he helped someone, he never ever breathed a word about anyone else.
• “Expect the unexpected” just might have been coined for him.

30. Dhirubhaism No. 4 : Dream big, but dream with your eyes open
• Whenever a task seemed too big to be accomplished, he would reply: “No is
no answer!” not only did he dream big, he taught all of us to do so too.
• His favorite phrase “dream with your eyes open”

31. Dhirubhaism No. 5 : Leave the professional alone!
• Management techniques of him is different.
• The simplest strategies are often the hardest to adopt.
• “let professionals do the work”
• This technique enforced responsibility among his team.

32. Dhirubhaism No. 6 : Change your orbit, constantly!
• Dhirubhai’s “Orbit theory”.
• This is no miracle.
• When you change orbits, you will create friction. The good news is that your
enemies from your previous orbit will never be able to reach you in your new one.
By the time resentment builds up in your new orbit, you should move to the next
level. And so on.

33. Dhirubhaism No. 7 : The arm-around-the-shoulder leader
• It was Dhirubhai’s very own signature style.
• Arm around the shoulder – With that one simple gesture, he managed to
achieve many things.
• This tendency that he had, to draw people towards him, manifested itself in
countless ways

34. Dhirubhaism No. 8 : The Dhirubhai theory of Supply
creating Demand
• He was not an MBA nor the economist, but yet he took traditional market
theory and stood it on its head and succeeded.
• When everyone in India would build capacities only after a careful study of
market, he went full steam ahead and created giants of manufacturing plants
with unbelievable capacities.
DHIRUBHAI
AMBANI

35. Dhirubhaism No. 9 : Money is not a product by itself, it is a
by-product, so don’t chase it
• He did not breathe a word about profits, nor about becoming the richest.
• A by-product is something that you don’t set out to produce.it is the spin off
when you create something larger.

36. SUCCESS MANTRA
• Success in attaining that goal will eventually ring in the cash. For instance, if you work
towards creating a name for yourself and earning a good reputation, then money is a
logical outcome.
• People will pay for your product or
service if it is good.
• Sounds too simplistic for belief. Well look
around you and you will know exactly
how true it is.

37. PREPARED BY
GANPAT AGARWAL