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TURKISH GAME
MARKET 2017
REPORT
W W W . G A M I N G I N T U R K E Y . C O M  
G A M I N G I N T U R K E Y - G A M I N G   A G E N C Y & E S P O R T S A G E N C Y
table of
contents
Introduction
General Definition of Turkish Game Market 2017
What is the situation with the Game Market in Turkey?
2016 Turkish Game Market Report
2017 Turkish Game Market Report
Gaming in Turkey - Gaming Agency - Esports Agency
1
2
3
4
5
6
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Gaming in Turkey
Turkey; crossroads of religions, huge
open-air museum, bridge of two
continents and one of the most
valuable gaming markets in the
EMEA region. We started with these
words last year, and this year we are
keeping the same validity. The
game industry in Turkey is still one
of the most popular centers of
Turkey. This time esports is also in
the center of all eyes.
As Gaming in Turkey, Game Agency,
and Esports Agency, we continue to
share with you the most detailed and
accurate information about the Turkish
game market. We are delighted to
share the new general report that we
launched last year with you, even if it is
late, working a bit harder this year. You
can always contact us for more
information.
OZAN AYDEMİR FOUNDER
W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
BEST GAMING
AGENCY
2017 TURKEY
EXCELLENCE AWARD FOR
GAME VIDEO PRODUCTION
SERVICES  TURKEY
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
2017 TURKEY
GAME MARKET
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Overview
Turkey 2017
Turkey, with its young population of 15 million is still one of the
countries with the youngest population. (above the EU average) The
average age in Turkey is 29.7 and % 1.4 percent of the total is elderly
population. We are one of the countries with the youngest
population of the region, even though our average age is growing.
This is the main reason why there is so much interest in technology,
esports, and game in Turkey.
The population of the country which is close to 80 million as of 2016
has reached to 80 million 810 thousand 525 persons by the end of
2017 with an increase of 995 thousand 654 persons. In our country
with a total population of over 80 million, there are 52 million online
users.
The population is using more than 59,000,000 mobile phones and
51,000,000 of the population are social media users.
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
2017 Turkey
W W W . G A M I N G I N T U R K E Y . C O M
T O T A L
P O P U L A T I O N
8 0 . 8 1 0 . 5 2 5
F E M A L E
P O P U L A T I O N
4 0 . 2 7 5 . 0 0 0
M A L E
P O P U L A T I O N
4 0 . 5 3 5 . 0 0 0
I N T E R N E T
U S E R S
5 4 . 3 3 0 . 0 0 0
S O C I A L M E D I A
U S E R S
5 1 . 0 0 0 . 0 0 0
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
What is the situation with
the Game Market in Turkey?
CREATING A GAME ONLY IS NOT ENOUGH; IT MUST BE MARKETED
Turkish game market continues to grow not only
with foreign investors but also with export, esports,
brand investments and game development
especially in 2017. Now the brands are aware of how
important it is to reach players and young people
with games & esports!
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Game Market in Turkey
Esports & Gamification
The Turkish game sector continues to grow with the new
entrances to the market, especially mobile games, esports and
esports investments. In addition to GameX and GIST game expo's,
CNR has also started to invest in the gaming industry with its new
expo named; CNR Games Week.
Turkey is now a country that attracts attention on the global
scene. The main reasons for this are; In addition to teams like
Galatasaray, Fenerbahçe, and Beşiktas, Anatolian Clubs also
started to invest in the esports. Many big brands started to
support professional Turkish esports team. In addition to internet
cafes, Gaming Zones numbers are increased. Also, big esports
events like BLAST Pro Series started to see Istanbul as an esports
city. (29th of September 2018)
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Game Market in Turkey
Esports & Gamification
Giant companies such as Epic Games and Blizzard's investment in Turkey has
been one of the most beautiful news received towards the end of 2017.
According to the past year, export figures of domestic game developers have
increased by 40% in 2017 and reached 700 million dollars. Economy Minister
Nihat Zeybekçi also stated that the sector continued its successful progress and
stated that the target of the game sector in 2018 is, to reach export of 1 billion
dollars. Both game development, as well as related marketing and publishing, in
terms of the local and global games market, Turkey is now a very important
player in the global gaming industry.
"Gamification", which is based on creating an interactive game environment by
adding game and play dynamics to a brand or a product, has become very
popular in our country. Effective areas of Gamification are; In-house recruitment
to increase employee satisfaction, increase sales by offering another purpose by
making the user experience more enjoyable. (which are based on making
rewards systems and competitive elements used in games, including digital
game design techniques, into business and non-game elements and making
them interactive and engaging) 
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Turkey has 30 million +
active gamers
spending 70% of their
gaming time on PC.
(total game time
spent)
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
Total Game Time
Spent
In terms of total game time spent, this is the 3rd highest
ranking in the world following Poland and Russia. Though
it should be mentioned that a higher percentage of
Turkish gamers use their time on free to play games
rather than pay to play games when compared with the
Western gaming market, placing Turkey at the 18th place
in terms of global revenue rankings.
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Turkey Game
Market 2016 
&
Turkey Game
Market 2017 
Comparison!
W W W . G A M I N G I N T U R K E Y . C O M
2016
2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
POPULATION
Turkey Population: 80.032.059
Young Population: 13.228.496 
W W W . G A M I N G I N T U R K E Y . C O M
Turkey Population: 80.810.525
Young Population: 15.000.000+
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Internet Users: 46.196.720
%59 of the population
connected to the Internet
Internet Users: 54.330.000
%67 of the population
connected to the Internet
W W W . G A M I N G I N T U R K E Y . C O M
INTERNET USERS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Active Social Media
Users: 34.000.000 
Active Social Media
Users:  51.000.000 
W W W . G A M I N G I N T U R K E Y . C O M
SOCIAL MEDIA USERS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Mobile Users: 72.028.853
%90 Mobile / Population
%60 Smartphone / Mobile
Smartphone Users: 
  40.336.157 (+ / -)
W W W . G A M I N G I N T U R K E Y . C O M
MOBILE USERS
TURKISH GAME MARKET REPORT 2017
2016 2017
Mobile Users: 72.729.472
%90 Mobile / Population
%70 - 75 Smartphone / Mobile
Smartphone Users: 
  50.000.000 (+ / -)
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Gamers: 29.300.000
Total Generated Game
Revenue: 755.000.000 USD 
Mobile: 332.500.000 USD
PC/Console: 432.500.000 USD 
Gamers: 30.000.000 +
Total Generated Game
Revenue: 810.000.000 USD (+ / -)
Mobile: 372.400.000 USD
PC/Console: 437.600.000 USD 
W W W . G A M I N G I N T U R K E Y . C O M
GAMERS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
ONLINE GAMES REVENUE GROWTH %
TURKISH GAME MARKET REPORT 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
MOBILE GAMES REVENUE GROWTH %
TURKISH GAME MARKET REPORT 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
World Rank - Total
16
16
World Rank - Mobile
World Rank - Total
18
World Rank - Mobile
W W W . G A M I N G I N T U R K E Y . C O M
WORLD RANK - REVENUE
TURKISH GAME MARKET REPORT 2017
2016 2017
18
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
BIGGEST GAME COMPANIES IN TURKEY
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
TURKISH GAME MARKET REPORT 2017
Game Sultan, Ininal, Iyzi.co, BKM
Express, ipara, Mikro Ödeme
(Wirecard), 3Pay, Paybyme, PayU,
Perdigital, Gpay, PayGuru, Game
Satış, EPin
Game Sultan, Ininal, Iyzi.co,
BKM Express, ipara, Mikro
Ödeme (Wirecard), 3Pay,
Paybyme, PayU, Perdigital,
Gpay, PayGuru, Game Satış,
EPin, Papara
W W W . G A M I N G I N T U R K E Y . C O M
BIGGEST PAYMENT COMPANIES IN TURKEY
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Game Sultan, Voidu, Kinguin,
G2A, Steam, Aral Game,
Perdigital, ByNoGame, Epin,
GameSatış, Türk Telekom
Playstore
Game Sultan, Voidu, Kinguin,
G2A, Steam, Aral Game,
Perdigital, ByNoGame, Epin,
GameSatış, Türk Telekom
Playstore
W W W . G A M I N G I N T U R K E Y . C O M
ONLINE RESELLERS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
TOGED (Game Developers
Association of Turkey) 
OYUNDER (Game Designers,
Developers Producers &
Publishers Association)
TOGED (Game Developers
Association of Turkey) 
OYUNDER (Game Designers,
Developers Producers &
Publishers Association)
W W W . G A M I N G I N T U R K E Y . C O M
ASSOCIATIONS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
GameX 
GIST (Gaming İstanbul)
GameX 
GIST (Gaming İstanbul)
CNR Games Week
W W W . G A M I N G I N T U R K E Y . C O M
GAME EXHIBITIONS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Bahçeşehir University
Bahçeşehir University BUG
Game Lab.
İstanbul Bilgi University
ODTÜ Gate
Bahçeşehir University
Bahçeşehir University BUG Game
Lab.
İstanbul Bilgi University
ODTÜ Gate
İzmir Dokuz Eylül University
Digital Game and Design
Incubation Center
W W W . G A M I N G I N T U R K E Y . C O M
ACADEMIC PROGRAMS
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
20.000 + cyber cafes
7.5 Million gamers are
visiting Cyber Cafes /
Month
20.000 + cyber cafes
7.5 Million gamers are
visiting Cyber Cafes /
Month
W W W . G A M I N G I N T U R K E Y . C O M
INTERNET (CYBER) CAFES
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
INTERNET (CYBER) CAFES PENETRATION
TURKISH GAME MARKET REPORT 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Dark Passage, HWA, BAU
Supermassive, Space Soldiers,
1907 Fenerbahçe, Galatasaray,
Beşiktaş, ANT Espor, Team
Turqality, Zone Esports, Crew
Esports
Dark Passage, HWA, BAU Supermassive,
Space Soldiers, 1907 Fenerbahçe,
Galatasaray, Beşiktaş, ANT Espor, Team
Turqality, Zone Esports, Crew Esports, Royal
Bandits, Team Aurora, Bursaspor, OHM,
Çilekler, Team Galakticos, TOA Esports,
Revenge Wish Esports, Rurnbles eSports,
Sangal Esports
W W W . G A M I N G I N T U R K E Y . C O M
ESPORTS TEAMS IN TURKEY
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Dijitalsporlar
Multiplayer
Dijitalsporlar
Multiplayer
PlayerBros
ESporX
Karnaval Radio
ThatsGameBro
5Mid
W W W . G A M I N G I N T U R K E Y . C O M
ESPORTS MEDIA IN TURKEY
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
GAME MAGAZINES IN TURKEY
TURKISH GAME MARKET REPORT 2017
2016 2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Oyungezer Level
HOW ABOUT
MEA REGION?
GAMING IN TURKEY IS READY TO SERVE YOU IN MEA REGION TOO
MEA Region top countries, based on game revenues
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Turkey: 810M USD
Saudi Arabia: 647M USD
Iran: 431MUSD
UAE: 281M USD
Egpyt: 122M USD
TOTAL: 4Bn+ USD 2017 Revenue
Population: 1.662.960.000 + 
Online Population: 
 585.000.000 +
Gamers: 336M+
25% Revenue Based Growth
(2016 - 2017)
W W W . G A M I N G I N T U R K E Y . C O M
MEA REGION
TOP COUNTRIES BASED ON REVENUES
2017
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
GAMING IN TURKEY - GAMING AGENCY & ESPORTS AGENCY
W W W . G A M I N G I N T U R K E Y . C O M
GAMING IN TURKEY
GAMING AGENCY
ESPORTS AGENCY
Experince the best performance and sales in Turkey and MENA
with Gaming in Turkey.
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
01 02 03 04 05
Gaming
Industry
News Blog
Gaming
Agency
Esports
Agency
Game
Operations
GM Services
QA
Services
Publishing
W W W . G A M I N G I N T U R K E Y . C O M
MEDIA HUB FOR GAMING
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
GAMING IN TURKEY
Gaming in Turkey, operating in Turkey for 3 years, is a
completely eSports and gaming agency.
Gaming in Turkey provides full 360-degree service with
integrated online and offline marketing actions tailored for
gaming companies.
Gaming in Turkey, which brings 10 years of experienced
online gaming professionals under one roof, is cooperating
with game publishers and developers around the world.
Gaming in Turkey serves also many major brands in Turkey
as Gaming and Esports Agency.
Gaming in Turkey is a digital hero. We name our selves; G.I.T
W W W . G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Gaming in Turkey
As Gaming in Turkey Game
Agency and Esports
Agency, we are active in
both our country and the
Middle East.
As Gaming in Turkey, our only aim
is to provide the most accurate and
best service in terms of marketing,
operation, and publishing to the
game companies, organize esports
organizations and show the best
way to the brands which wants to
invest in games and esports.
OZAN AYDEMİR FOUNDER
W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
01
Gaming
Industry
News Blog
Gaming in Turkey is one of the market-
leading website and blog for news and
information about the Turkey video games
industry, covering all aspects of the
interactive entertainment value chain. Our
blog covers every part of the industry, from
design, development, publishing,
marketing, distribution, retail, interviews,
and analysis.
W W W . G A M I N G I N T U R K E Y . C O M
GAMING INDUSTRY NEWS BLOG
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
02
Game Agency
Esports Agency
Localization
UI / UX
Media Planning
Video Production
Brand & Strategy
Development
Digital Marketing
Social Media
Management
Creative Designs
Digital PR
E-Sports
Partnerships
Influencer Marketing
W W W . G A M I N G I N T U R K E Y . C O M
GAMING AGENCY & ESPORTS AGENCY - GAME MARKETING SERVICES
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
03
Operational
Services
Game Translation
Game Event Organizations
Game Customer Support
Game Related Local Payment Options
Game Management
Game Moderation
Game Monitoring (7 / 24)
W W W . G A M I N G I N T U R K E Y . C O M
OPERATIONAL SERVICES
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
04
QA
Services
W W W . G A M I N G I N T U R K E Y . C O M
QA SERVICES
Quality Assurance; As Gaming in Turkey, we provide a
thorough QA process using best infrastructure and well
trained professional QA team.
Cross-Platform Testing
Device Screen Size Test
Operating System Compatibility Test
Product Functional Controls
Design & UI Controls
Usability tests 
Bug & Fixes 
Full Test Before Launch
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
05
Publishing
W W W . G A M I N G I N T U R K E Y . C O M
GAME PUBLISHING
Mobile Game Publishing
PC Game Publishing
Exclusive Partnerships
Channeling Partnerships
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
AS GAMING IN TURKEY 
WE ARE GRATEFUL TO OUR STRATEGIC PARTNERS, WHO ARE ALWAYS WITH US IN
THIS GAMING ADVENTURE.
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
OUR STRATEGIC PARTNER GAMEX INVITES YOU TO THE GAME EXHIBITION
BETWEEN 6 - 9 SEPTEMBER 2018
http://www.gamex.com.tr/
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
WE ARE GRATEFUL TO OUR STRATEGIC PARTNER ANIMATION INTERNATIONAL
& DORAEMON, WHO HELPED US TO ENTER JAPAN MARKET!
http://ai-turkey.com/tr/
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
MONSTER TULPAR T5 V18.1 15.6" GAMING LAPTOP
Check this MONSTER!
If you like to play GAME, MONSTER Notebook will be one of the most appropriate
options for you. We thank Monster for their support.
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
W W W . G A M I N G I N T U R K E Y . C O M
SPECIAL THANKS
We are grateful to our partner Game Sultan, field marketing expert and
monetization platform for support us in data mining to finalize Turkey Game
Market Report 2017.
www.gamesultan.com
REFERENCES
Game Sultan, Gaming in Turkey Marketing Team, Newzoo, Statista, WeAreSocial
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
Gaming in Turkey is
ready for you to serve.
Let's Meet at;
“Gaming In Turkey” 
info@gaminginturkey.com
W W W . G A M I N G I N T U R K E Y . C O M  
G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y

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Turkey Game Market 2017 Report - Gaming in Turkey - Gaming & Esports Agency

  • 1. TURKISH GAME MARKET 2017 REPORT W W W . G A M I N G I N T U R K E Y . C O M   G A M I N G I N T U R K E Y - G A M I N G   A G E N C Y & E S P O R T S A G E N C Y
  • 2. table of contents Introduction General Definition of Turkish Game Market 2017 What is the situation with the Game Market in Turkey? 2016 Turkish Game Market Report 2017 Turkish Game Market Report Gaming in Turkey - Gaming Agency - Esports Agency 1 2 3 4 5 6 W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 3. Gaming in Turkey Turkey; crossroads of religions, huge open-air museum, bridge of two continents and one of the most valuable gaming markets in the EMEA region. We started with these words last year, and this year we are keeping the same validity. The game industry in Turkey is still one of the most popular centers of Turkey. This time esports is also in the center of all eyes. As Gaming in Turkey, Game Agency, and Esports Agency, we continue to share with you the most detailed and accurate information about the Turkish game market. We are delighted to share the new general report that we launched last year with you, even if it is late, working a bit harder this year. You can always contact us for more information. OZAN AYDEMİR FOUNDER W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 4. W W W . G A M I N G I N T U R K E Y . C O M BEST GAMING AGENCY 2017 TURKEY EXCELLENCE AWARD FOR GAME VIDEO PRODUCTION SERVICES  TURKEY G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 5. 2017 TURKEY GAME MARKET W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 6. Overview Turkey 2017 Turkey, with its young population of 15 million is still one of the countries with the youngest population. (above the EU average) The average age in Turkey is 29.7 and % 1.4 percent of the total is elderly population. We are one of the countries with the youngest population of the region, even though our average age is growing. This is the main reason why there is so much interest in technology, esports, and game in Turkey. The population of the country which is close to 80 million as of 2016 has reached to 80 million 810 thousand 525 persons by the end of 2017 with an increase of 995 thousand 654 persons. In our country with a total population of over 80 million, there are 52 million online users. The population is using more than 59,000,000 mobile phones and 51,000,000 of the population are social media users. W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 7. 2017 Turkey W W W . G A M I N G I N T U R K E Y . C O M T O T A L P O P U L A T I O N 8 0 . 8 1 0 . 5 2 5 F E M A L E P O P U L A T I O N 4 0 . 2 7 5 . 0 0 0 M A L E P O P U L A T I O N 4 0 . 5 3 5 . 0 0 0 I N T E R N E T U S E R S 5 4 . 3 3 0 . 0 0 0 S O C I A L M E D I A U S E R S 5 1 . 0 0 0 . 0 0 0 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 8. What is the situation with the Game Market in Turkey? CREATING A GAME ONLY IS NOT ENOUGH; IT MUST BE MARKETED Turkish game market continues to grow not only with foreign investors but also with export, esports, brand investments and game development especially in 2017. Now the brands are aware of how important it is to reach players and young people with games & esports! W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 9. Game Market in Turkey Esports & Gamification The Turkish game sector continues to grow with the new entrances to the market, especially mobile games, esports and esports investments. In addition to GameX and GIST game expo's, CNR has also started to invest in the gaming industry with its new expo named; CNR Games Week. Turkey is now a country that attracts attention on the global scene. The main reasons for this are; In addition to teams like Galatasaray, Fenerbahçe, and Beşiktas, Anatolian Clubs also started to invest in the esports. Many big brands started to support professional Turkish esports team. In addition to internet cafes, Gaming Zones numbers are increased. Also, big esports events like BLAST Pro Series started to see Istanbul as an esports city. (29th of September 2018) W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 10. Game Market in Turkey Esports & Gamification Giant companies such as Epic Games and Blizzard's investment in Turkey has been one of the most beautiful news received towards the end of 2017. According to the past year, export figures of domestic game developers have increased by 40% in 2017 and reached 700 million dollars. Economy Minister Nihat Zeybekçi also stated that the sector continued its successful progress and stated that the target of the game sector in 2018 is, to reach export of 1 billion dollars. Both game development, as well as related marketing and publishing, in terms of the local and global games market, Turkey is now a very important player in the global gaming industry. "Gamification", which is based on creating an interactive game environment by adding game and play dynamics to a brand or a product, has become very popular in our country. Effective areas of Gamification are; In-house recruitment to increase employee satisfaction, increase sales by offering another purpose by making the user experience more enjoyable. (which are based on making rewards systems and competitive elements used in games, including digital game design techniques, into business and non-game elements and making them interactive and engaging)  W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 11. Turkey has 30 million + active gamers spending 70% of their gaming time on PC. (total game time spent) W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 12. W W W . G A M I N G I N T U R K E Y . C O M Total Game Time Spent In terms of total game time spent, this is the 3rd highest ranking in the world following Poland and Russia. Though it should be mentioned that a higher percentage of Turkish gamers use their time on free to play games rather than pay to play games when compared with the Western gaming market, placing Turkey at the 18th place in terms of global revenue rankings. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 13. Turkey Game Market 2016  & Turkey Game Market 2017  Comparison! W W W . G A M I N G I N T U R K E Y . C O M 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 14. POPULATION Turkey Population: 80.032.059 Young Population: 13.228.496  W W W . G A M I N G I N T U R K E Y . C O M Turkey Population: 80.810.525 Young Population: 15.000.000+ TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 15. Internet Users: 46.196.720 %59 of the population connected to the Internet Internet Users: 54.330.000 %67 of the population connected to the Internet W W W . G A M I N G I N T U R K E Y . C O M INTERNET USERS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 16. Active Social Media Users: 34.000.000  Active Social Media Users:  51.000.000  W W W . G A M I N G I N T U R K E Y . C O M SOCIAL MEDIA USERS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 17. Mobile Users: 72.028.853 %90 Mobile / Population %60 Smartphone / Mobile Smartphone Users:    40.336.157 (+ / -) W W W . G A M I N G I N T U R K E Y . C O M MOBILE USERS TURKISH GAME MARKET REPORT 2017 2016 2017 Mobile Users: 72.729.472 %90 Mobile / Population %70 - 75 Smartphone / Mobile Smartphone Users:    50.000.000 (+ / -) G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 18. Gamers: 29.300.000 Total Generated Game Revenue: 755.000.000 USD  Mobile: 332.500.000 USD PC/Console: 432.500.000 USD  Gamers: 30.000.000 + Total Generated Game Revenue: 810.000.000 USD (+ / -) Mobile: 372.400.000 USD PC/Console: 437.600.000 USD  W W W . G A M I N G I N T U R K E Y . C O M GAMERS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 19. W W W . G A M I N G I N T U R K E Y . C O M ONLINE GAMES REVENUE GROWTH % TURKISH GAME MARKET REPORT 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 20. W W W . G A M I N G I N T U R K E Y . C O M MOBILE GAMES REVENUE GROWTH % TURKISH GAME MARKET REPORT 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 21. World Rank - Total 16 16 World Rank - Mobile World Rank - Total 18 World Rank - Mobile W W W . G A M I N G I N T U R K E Y . C O M WORLD RANK - REVENUE TURKISH GAME MARKET REPORT 2017 2016 2017 18 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 22. W W W . G A M I N G I N T U R K E Y . C O M BIGGEST GAME COMPANIES IN TURKEY 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y TURKISH GAME MARKET REPORT 2017
  • 23. Game Sultan, Ininal, Iyzi.co, BKM Express, ipara, Mikro Ödeme (Wirecard), 3Pay, Paybyme, PayU, Perdigital, Gpay, PayGuru, Game Satış, EPin Game Sultan, Ininal, Iyzi.co, BKM Express, ipara, Mikro Ödeme (Wirecard), 3Pay, Paybyme, PayU, Perdigital, Gpay, PayGuru, Game Satış, EPin, Papara W W W . G A M I N G I N T U R K E Y . C O M BIGGEST PAYMENT COMPANIES IN TURKEY TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 24. Game Sultan, Voidu, Kinguin, G2A, Steam, Aral Game, Perdigital, ByNoGame, Epin, GameSatış, Türk Telekom Playstore Game Sultan, Voidu, Kinguin, G2A, Steam, Aral Game, Perdigital, ByNoGame, Epin, GameSatış, Türk Telekom Playstore W W W . G A M I N G I N T U R K E Y . C O M ONLINE RESELLERS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 25. TOGED (Game Developers Association of Turkey)  OYUNDER (Game Designers, Developers Producers & Publishers Association) TOGED (Game Developers Association of Turkey)  OYUNDER (Game Designers, Developers Producers & Publishers Association) W W W . G A M I N G I N T U R K E Y . C O M ASSOCIATIONS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 26. GameX  GIST (Gaming İstanbul) GameX  GIST (Gaming İstanbul) CNR Games Week W W W . G A M I N G I N T U R K E Y . C O M GAME EXHIBITIONS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 27. Bahçeşehir University Bahçeşehir University BUG Game Lab. İstanbul Bilgi University ODTÜ Gate Bahçeşehir University Bahçeşehir University BUG Game Lab. İstanbul Bilgi University ODTÜ Gate İzmir Dokuz Eylül University Digital Game and Design Incubation Center W W W . G A M I N G I N T U R K E Y . C O M ACADEMIC PROGRAMS TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 28. 20.000 + cyber cafes 7.5 Million gamers are visiting Cyber Cafes / Month 20.000 + cyber cafes 7.5 Million gamers are visiting Cyber Cafes / Month W W W . G A M I N G I N T U R K E Y . C O M INTERNET (CYBER) CAFES TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 29. W W W . G A M I N G I N T U R K E Y . C O M INTERNET (CYBER) CAFES PENETRATION TURKISH GAME MARKET REPORT 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 30. Dark Passage, HWA, BAU Supermassive, Space Soldiers, 1907 Fenerbahçe, Galatasaray, Beşiktaş, ANT Espor, Team Turqality, Zone Esports, Crew Esports Dark Passage, HWA, BAU Supermassive, Space Soldiers, 1907 Fenerbahçe, Galatasaray, Beşiktaş, ANT Espor, Team Turqality, Zone Esports, Crew Esports, Royal Bandits, Team Aurora, Bursaspor, OHM, Çilekler, Team Galakticos, TOA Esports, Revenge Wish Esports, Rurnbles eSports, Sangal Esports W W W . G A M I N G I N T U R K E Y . C O M ESPORTS TEAMS IN TURKEY TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 31. Dijitalsporlar Multiplayer Dijitalsporlar Multiplayer PlayerBros ESporX Karnaval Radio ThatsGameBro 5Mid W W W . G A M I N G I N T U R K E Y . C O M ESPORTS MEDIA IN TURKEY TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 32. W W W . G A M I N G I N T U R K E Y . C O M GAME MAGAZINES IN TURKEY TURKISH GAME MARKET REPORT 2017 2016 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Oyungezer Level
  • 33. HOW ABOUT MEA REGION? GAMING IN TURKEY IS READY TO SERVE YOU IN MEA REGION TOO MEA Region top countries, based on game revenues W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 34. Turkey: 810M USD Saudi Arabia: 647M USD Iran: 431MUSD UAE: 281M USD Egpyt: 122M USD TOTAL: 4Bn+ USD 2017 Revenue Population: 1.662.960.000 +  Online Population:   585.000.000 + Gamers: 336M+ 25% Revenue Based Growth (2016 - 2017) W W W . G A M I N G I N T U R K E Y . C O M MEA REGION TOP COUNTRIES BASED ON REVENUES 2017 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 35. GAMING IN TURKEY - GAMING AGENCY & ESPORTS AGENCY W W W . G A M I N G I N T U R K E Y . C O M GAMING IN TURKEY GAMING AGENCY ESPORTS AGENCY Experince the best performance and sales in Turkey and MENA with Gaming in Turkey. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 36. 01 02 03 04 05 Gaming Industry News Blog Gaming Agency Esports Agency Game Operations GM Services QA Services Publishing W W W . G A M I N G I N T U R K E Y . C O M MEDIA HUB FOR GAMING G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 37. GAMING IN TURKEY Gaming in Turkey, operating in Turkey for 3 years, is a completely eSports and gaming agency. Gaming in Turkey provides full 360-degree service with integrated online and offline marketing actions tailored for gaming companies. Gaming in Turkey, which brings 10 years of experienced online gaming professionals under one roof, is cooperating with game publishers and developers around the world. Gaming in Turkey serves also many major brands in Turkey as Gaming and Esports Agency. Gaming in Turkey is a digital hero. We name our selves; G.I.T W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 38. Gaming in Turkey As Gaming in Turkey Game Agency and Esports Agency, we are active in both our country and the Middle East. As Gaming in Turkey, our only aim is to provide the most accurate and best service in terms of marketing, operation, and publishing to the game companies, organize esports organizations and show the best way to the brands which wants to invest in games and esports. OZAN AYDEMİR FOUNDER W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 39. 01 Gaming Industry News Blog Gaming in Turkey is one of the market- leading website and blog for news and information about the Turkey video games industry, covering all aspects of the interactive entertainment value chain. Our blog covers every part of the industry, from design, development, publishing, marketing, distribution, retail, interviews, and analysis. W W W . G A M I N G I N T U R K E Y . C O M GAMING INDUSTRY NEWS BLOG G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 40. 02 Game Agency Esports Agency Localization UI / UX Media Planning Video Production Brand & Strategy Development Digital Marketing Social Media Management Creative Designs Digital PR E-Sports Partnerships Influencer Marketing W W W . G A M I N G I N T U R K E Y . C O M GAMING AGENCY & ESPORTS AGENCY - GAME MARKETING SERVICES G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 41. 03 Operational Services Game Translation Game Event Organizations Game Customer Support Game Related Local Payment Options Game Management Game Moderation Game Monitoring (7 / 24) W W W . G A M I N G I N T U R K E Y . C O M OPERATIONAL SERVICES G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 42. 04 QA Services W W W . G A M I N G I N T U R K E Y . C O M QA SERVICES Quality Assurance; As Gaming in Turkey, we provide a thorough QA process using best infrastructure and well trained professional QA team. Cross-Platform Testing Device Screen Size Test Operating System Compatibility Test Product Functional Controls Design & UI Controls Usability tests  Bug & Fixes  Full Test Before Launch G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 43. 05 Publishing W W W . G A M I N G I N T U R K E Y . C O M GAME PUBLISHING Mobile Game Publishing PC Game Publishing Exclusive Partnerships Channeling Partnerships G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 44. AS GAMING IN TURKEY  WE ARE GRATEFUL TO OUR STRATEGIC PARTNERS, WHO ARE ALWAYS WITH US IN THIS GAMING ADVENTURE. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 45. OUR STRATEGIC PARTNER GAMEX INVITES YOU TO THE GAME EXHIBITION BETWEEN 6 - 9 SEPTEMBER 2018 http://www.gamex.com.tr/ G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 46. WE ARE GRATEFUL TO OUR STRATEGIC PARTNER ANIMATION INTERNATIONAL & DORAEMON, WHO HELPED US TO ENTER JAPAN MARKET! http://ai-turkey.com/tr/ G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 47. MONSTER TULPAR T5 V18.1 15.6" GAMING LAPTOP Check this MONSTER! If you like to play GAME, MONSTER Notebook will be one of the most appropriate options for you. We thank Monster for their support. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 48. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 49. W W W . G A M I N G I N T U R K E Y . C O M SPECIAL THANKS We are grateful to our partner Game Sultan, field marketing expert and monetization platform for support us in data mining to finalize Turkey Game Market Report 2017. www.gamesultan.com REFERENCES Game Sultan, Gaming in Turkey Marketing Team, Newzoo, Statista, WeAreSocial G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y
  • 50. Gaming in Turkey is ready for you to serve. Let's Meet at; “Gaming In Turkey”  info@gaminginturkey.com W W W . G A M I N G I N T U R K E Y . C O M   G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y