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Social media trends for 2018 by Game Plan Consulting

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A quick look at the social media trends for 2018 and what it means for your business.

Veröffentlicht in: Daten & Analysen
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Social media trends for 2018 by Game Plan Consulting

  1. 1. SOCIAL MEDIA TRENDS FOR 2018  AND WHAT IT MEANS FOR YOUR BUSINESS GAME PLAN CONSULTING
  2. 2. ACCORDING TO STATISTA, THERE ARE 2.46 BILLION SOCIAL MEDIA USERS IN 2017 No business can afford to ignore social media.
  3. 3. FACEBOOK: 2.07 BILLION MONTHLY ACTIVE USERS Trends: Chatbots, Messenger, Mobile first What it means for your business:  Use of Mobile Technology, making relationships, giving feedbacks where it matters most
  4. 4. INSTAGRAM: 800 MILLION MONTHLY ACTIVE USERS Trends: Stories, Instagram for business What it means for your business:  Create more engaging content, better customer care, newer campaigns
  5. 5. TWITTER: 330 MILLION MONTHLY ACTIVE USERS Trends: Chatbots, Explore, Live streaming What it means for your business:  Create more engaging content, personalised customer care, innovative content
  6. 6. LINKEDIN: 500 MILLION MEMBERS Trends: Videos, How you rank, Linkedin learning, Pro- finder What it means for your business:  Create more video content, take cues and build your company brand
  7. 7. PINTEREST: 200 MILLION MONTHLY ACTIVE USERS Trends: Visual Search, Data to content, Promoted pins What it means for your business:  Convert your data to content, effective use of visual search
  8. 8. SNAPCHAT: 178 MILLION DAILY ACTIVE USERS Trends: Paid face filters for brands, redesign separates conversations with friends from a feed of content from professional publishers and public figures What it means for your business:  Use Promoted Stories
  9. 9. #HASHTAGS Hashtags can help transform unstructured conversations to structure, right at the source and they are here to stay. FINALLY
  10. 10. A LOT OF PEOPLE FAIL AT MAXIMIZING SOCIAL MEDIA What are some of the reasons? INCONSISTENCY MISUSING PLATFORMS GENERIC CONTENT
  11. 11. SOCIAL MEDIA IS HERE. IT’S NOT GOING AWAY; NOT A PASSING FAD. BE WHERE YOUR CUSTOMERS ARE: ON SOCIAL MEDIA.
  12. 12. THANK YOU HAVE A NICE DAY!

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