3. FACEBOOK: 2.07
BILLION MONTHLY
ACTIVE USERS
Trends: Chatbots, Messenger, Mobile first
What it means for your business: Use of Mobile
Technology, making relationships, giving feedbacks where
it matters most
4. INSTAGRAM: 800 MILLION
MONTHLY ACTIVE USERS
Trends: Stories, Instagram for business
What it means for your business: Create more engaging
content, better customer care, newer campaigns
5. TWITTER: 330 MILLION MONTHLY
ACTIVE USERS
Trends: Chatbots, Explore, Live streaming
What it means for your business: Create more engaging
content, personalised customer care, innovative content
6. LINKEDIN: 500 MILLION MEMBERS
Trends: Videos, How you rank, Linkedin learning, Pro-
finder
What it means for your business: Create more video
content, take cues and build your company brand
7. PINTEREST: 200 MILLION MONTHLY
ACTIVE USERS
Trends: Visual Search, Data to content, Promoted pins
What it means for your business: Convert your data to
content, effective use of visual search
8. SNAPCHAT: 178 MILLION DAILY
ACTIVE USERS
Trends: Paid face filters for brands, redesign separates conversations with
friends from a feed of content from professional publishers and public figures
What it means for your business: Use Promoted Stories
9. #HASHTAGS
Hashtags can help transform unstructured
conversations to structure, right at the source and
they are here to stay.
FINALLY
10. A LOT OF PEOPLE
FAIL AT MAXIMIZING
SOCIAL MEDIA
What are some of the reasons?
INCONSISTENCY
MISUSING PLATFORMS
GENERIC CONTENT
11. SOCIAL MEDIA IS HERE. IT’S NOT
GOING AWAY; NOT A PASSING FAD.
BE WHERE YOUR CUSTOMERS
ARE: ON SOCIAL MEDIA.