Video games often use trailers, commercials and cinematics in order to build a universe and/or develop a franchise. While cinematics often exist to support storytelling, their usage in marketing content can be limited, and viral content might not be suitable for integration into your final product. With increasing opportunities to generate pre-computed or real time content for your project, it is easy to produce assets that are fine tuned to their final usage, (rather than relying on global videos to be designed for all medias,) by using the right direction, style, and technique depending on your needs.

1. Video and Non-Interactive
Content in Games – Mael
Francois
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