This slide introduce Alexander Osterwalder's model, BMC

1. UNDERSTANDING
Business Model Canvas
Galih H. Baskoro

2. Maturity is not
when we start
speaking big
things.
Its when we start
understanding
small things.
Anonymous

3. id.linkedin.com/in/galihbaskoro
West Java Province, Indonesia
After graduated from Diponegoro University in
2008, galihbaskoro joined PT PLN (Persero) and worked
for Adipala CFSPP Project as a Project Management
Group Staff. Currently, he works as an Assistant
Engineer of Procurement Control, and a Gajah Mada
University Postgraduate student.
Have interest in Strategic Planning, Risk Mgt., Energy
Technology, Procurement, and Asset Mgt.

4. The Sources
1
Business Model Generation, Alexander
Osterwalder & Yves Pigneur, 2010.
2
Business Model Canvas – Penerapan di
Indonesia, Tim PPM
Manajemen, 2012.

5. Fun Fact!
32.000 copies
of the book were sold in the first year.
Now,
more than
500.000 copies
in 66 countries and 26 different languages
have been sold.

7. WHAT IS
?

8. @AlexOsterwalder
A business model describes
the rationale of how an
organization
creates, delivers, and
capture value.

10. BM Components:
1
Who it serves,
2
Who it provides,
3
How it provides its product,
4
How it creates money/ profit,
5
How it differentiates itself from its competitors,

11. Business Model
≠
Business Strategy

12. Explanation
A Business Model
describes how a
business expects to
generate revenue and
profits.
Your Business Model
details your long-term
strategy and day-to-day
operations.

13. A Good Understanding of BM can help Managers to:
1
Quickly gain the big picture of the business.
2
Develop the business models vocabulary.
3
Develop a shared understanding.
4
Think beyond product/ service innovation.
5
Bring structure to the innovation thought process.

16. Now lets discuss about
Business
Model Canvas
Concept

17. What if you have
idea
an ....................
of your business?

18. What if you have
plan
an ....................
of your business?

19. The Combination
of both will
creates.....

20. so the formulation is....

21. hence the
BMC...

22. 9
blocks
Business
Model
Canvas

25. CUSTOMER
SEGMENTS
Group of People, a company targets and chooses
to serve.
Distinctly segmented based on common needs/
attributes.
For whom are we creating value?
1

27. VALUE
PROPOSITION
Products or services that create value for the
specified Customer Segment.
Either solve a customer problem or satisfy a
customer need.
What value do we deliver to the customer?
2

29. CHANNELS
Customer touch points utilized to deliver a Value
Proposition.
Finding the right mix/ match betweenChannel
Types and Phases is crucial.
Through which channels do our Customer
Segments want to be reached?
3

31. CUSTOMER
RELATIONSHIP
Types of relationships established with a specific
Customer Segment.
Motivated by Customer Acquisition/ Customer
Retention/ Boosting Sales.
Through which channels do our Customer
Segments want to be reached?
4

33. REVENUE
STREAMS
Cash Earnings generated from each Customer
Segment.
Transaction vs. Recurring Revenues, Fixed vs.
Dynamic Pricing
How much does each Revenue Stream
contribute to overall revenues?
5

35. KEY
RESOURCES
Most important assets required to make the
business model work.
Allow the company to create and offer a Value
Proposition, reach markets, maintain Customer
relationships, and earn revenues
What key Resources do our Value Propositions
require?
6

37. KEY
ACTIVITIES
Most important activities required to make the
business model work.
Routine/ critical tasks that engage customers
and turn profit.
What Key Activities do our Value Proposition
require?
7

39. KEY
PARTNERSHIP
Most important network of suppliers/ partners
required to make th business model work.
Motivated by optimization and economy of
scale/ Reduction Risk/ Acquisition of particular
resources.
Who are our Key Partners? Who are our Key
Suppliers
8

41. COST
STRUCTURE
All/ Most important costs incurred to operate a
business model.
Cost-driven vs. Value-driven Cost Structure.
What are the most important costs inherent in
our business model?
9

42. How do you
determine
the right
business
model?

43. 3 objectives in mind
Value for Business
Value for People & Planet

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47. More Facts about KasKus!
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51. How about UPJB ....?