The Last Mile from Success to Advocacy: Turning Successful Customers into Raving Fans

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The Last Mile from Success to Advocacy: Turning Successful Customers into Raving Fans The Customer Success movement has changed the way marketers think about acquiring, nurturing, and promoting customers. There’s no longer any glory in building your logo wall unless there’s an evangelist and referral engine behind each one. In this presentation, Gainsight’s Anthony Kennada and Influitive’s Jim Williams share new perspectives on how Customer Success drive revenue growth by building and mobilizing advocates. In this webinar you will discover how to: - Identify and sell to the right prospects - Nurture new customers for quicker time-to-advocacy - Build intrinsic relationships that inspire advocates for life The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.

2014 Gainsight, Inc. All rights reserved.
The Last Mile
from Success to
Advocacy
July
2014

2014 Gainsight, Inc. All rights reserved.
Today’s Panelists
Anthony Kennada
VP of Marketing
@akennada
Jim Williams
VP of Marketing
@jimcwilliams

2014 Gainsight, Inc. All rights reserved.
We have entered the “age of the customer”
Source: Forrester
1900 1960 1990 2010
Age of Manufacturing
Mass manufacturing
makes industrial
powerhouses
successful
Age of Distribution
Global connections
and transportation
systems make
distribution key
Age of Information
Connected PCs and
supply chains mean
those that control
information flow dominate
Age of the Customer
Empowered buyers
demand a new level
of customer obsession
Beyond
• Ford
• Boeing
• GE
• RCA
• Wal-Mart
• Toyota
• P&G
• UPS
• Oracle
• Microsoft
• IBM
• SAP
• Yammer
• Salesforce.com
• Box
• Marketo

2014 Gainsight, Inc. All rights reserved.
Who trust us less
Friends & peers

Ads, ads &
more ads 

2014 Gainsight, Inc. All rights reserved.
Meanwhile the market…

2014 Gainsight, Inc. All rights reserved.
Meanwhile the market…

2014 Gainsight, Inc. All rights reserved.
How do we win both?

2014 Gainsight, Inc. All rights reserved.

75% of the buying
process is complete
before a B2B prospect
contacts a company
60% of tech B2B
customers search for peer
testimonials on products
84% of B2B decision makers
start their buying process with a
referral from a trusted peer.

2014 Gainsight, Inc. All rights reserved.
BUILD ADVOCACY

2014 Gainsight, Inc. All rights reserved.
Ensure Adoption

2014 Gainsight, Inc. All rights reserved.
Engagement Analytics

2014 Gainsight, Inc. All rights reserved.
Validate Value

2014 Gainsight, Inc. All rights reserved.
Success Snapshots

2014 Gainsight, Inc. All rights reserved.
Grow LTV

2014 Gainsight, Inc. All rights reserved.
White-space Analysis

2014 Gainsight, Inc. All rights reserved.
So, who are your advocates?
Customers
and prospects
Employees
and alumni
Partners
Developers

2014 Gainsight, Inc. All rights reserved.
MOBILIZE ADVOCATES

2014 Gainsight, Inc. All rights reserved.
UNDERSTAND THEM

2014 Gainsight, Inc. All rights reserved.
25% Oracles
8% Starlets
53% Super-
connectors
14% Gurus

2014 Gainsight, Inc. All rights reserved.
ENTERTAIN THEM

2014 Gainsight, Inc. All rights reserved.

2014 Gainsight, Inc. All rights reserved.

2014 Gainsight, Inc. All rights reserved.

2014 Gainsight, Inc. All rights reserved.
RECOGNIZE THEM

Advocate motivation
Status Access Power Stuff

2014 Gainsight, Inc. All rights reserved.
MOBILIZE THEM

Can you do me a favor?

2014 Gainsight, Inc. All rights reserved.
THE FUTURE

2014 Gainsight, Inc. All rights reserved.
The rewards are high. Get started
Source: Deloitte

2014 Gainsight, Inc. All rights reserved.
QUESTIONS
SALES@GAINSIGHT.COM
NEXT WEBINAR:
http://bitly.com/CSMComms

2014 Gainsight, Inc. All rights reserved.
Thanks For
Joining!

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DePINs, short for Decentralized Physical Infrastructure Networks, signify a revolutionary shift in how infrastructure is conceived, managed, and operated, fueled by the transformative capabilities of blockchain technology. At their core, DePINs embody a decentralized approach to infrastructure management, eliminating reliance on central authorities or intermediaries and instead distributing control across a network of users. By leveraging blockchain's immutable ledger and smart contract functionality, DePINs ensure secure, transparent, and trustless transactions, enhancing accountability and mitigating the risk of fraud or manipulation. One of the defining features of DePINs is their utilization of token incentives, which incentivize users to contribute physical resources, such as data storage, processing power, and networking infrastructure, to the network in exchange for digital rewards. These rewards, often in the form of cryptocurrency tokens, not only compensate users for their contributions but also align incentives, fostering active participation and network growth. Moreover, DePINs operate on a peer-to-peer basis, enabling direct interactions and transactions between users without the need for intermediaries. This peer-to-peer architecture not only streamlines operations but also enhances resilience by reducing single points of failure and eliminating the risk of centralized control. In practical terms, DePINs facilitate the creation of open marketplaces where users can buy, sell, or exchange physical infrastructure resources seamlessly. Whether it's accessing Wi-Fi connectivity, harnessing GPU processing power, or storing data securely, users can tap into a global network of resources, democratizing access to essential infrastructure services. Furthermore, DePINs hold the promise of revolutionizing traditional infrastructure systems by promoting sustainability, efficiency, and innovation. By integrating renewable energy sources, optimizing resource allocation, and minimizing environmental impact, DePINs pave the way for a more sustainable and resilient infrastructure landscape. In partnership with Intelisync, a leading provider of blockchain development solutions, organizations can unlock the full potential of DePINs and embark on a journey of innovation and growth. From developing decentralized applications (DApps) to launching cryptocurrencies and tokens on blockchain platforms, Intelisync offers comprehensive services tailored to the unique needs of startups and small businesses.

Decentralized Physical Infrastructure (DePIN) Explained.pdf

Decentralized Physical Infrastructure (DePIN) Explained.pdf

Decentralized Physical Infrastructure (DePIN) Explained.pdf

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

How to Start and Grow a Digital Marketing Agency

How to Start and Grow a Digital Marketing Agency

How to Start and Grow a Digital Marketing Agency

### Introduction #### What is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products and services. It’s a symbiotic relationship that benefits both the merchant and the affiliate. The merchant gains increased exposure and sales, while the affiliate earns a commission for their promotional efforts. This model has gained significant traction in the digital age, becoming a cornerstone for many online business strategies. The concept of affiliate marketing isn't new; it dates back to the late 1990s when Amazon launched its Associates Program, one of the first major affiliate marketing programs. Since then, the industry has evolved, incorporating advanced tracking technologies, diverse promotional methods, and a vast array of niches, making it accessible to anyone with an internet connection and a bit of entrepreneurial spirit. #### Why Choose Affiliate Marketing? Affiliate marketing presents a unique opportunity for individuals to earn income with relatively low upfront costs. Unlike traditional business models that require significant investment in inventory, infrastructure, or staffing, affiliate marketing allows you to start with just a computer and an internet connection. Here are some key benefits: 1. **Passive Income Potential**: Once you set up your affiliate links and content, they can generate income continuously, even while you sleep. This passive income aspect is one of the most attractive features of affiliate marketing. 2. **Flexibility**: You can work from anywhere and set your own schedule. Whether you’re a stay-at-home parent, a student, or someone looking for a side hustle, affiliate marketing offers the flexibility to fit around your lifestyle. 3. **Diverse Revenue Streams**: By promoting various products and services across different niches, you can diversify your income streams. This diversification can provide financial stability and reduce the risk associated with relying on a single source of income. 4. **Scalability**: As your knowledge and experience grow, so does the potential to scale your affiliate marketing business. By leveraging tools, automation, and outsourcing, you can expand your reach and increase your earnings. In this ebook, we will guide you through the fundamentals of affiliate marketing, from understanding the basics and choosing a niche, to building your platform, generating traffic, and optimizing conversions. Whether you're a complete beginner or someone with a bit of experience, this comprehensive guide is designed to equip you with the knowledge and tools needed to succeed in the world of affiliate marketing. Join us on this journey to unlock the potential of affiliate marketing and pave the way to financial freedom and entrepreneurial success. Let's get started!

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf

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Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro, a 1ª Loteria Alternativa Internacional Online. Então, se você está pronto para embarcar em uma jornada emocionante de apostas internacionais e oportunidades de crescimento, junte-se à Lotter Pro hoje mesmo. Não perca a chance de se tornar parte de uma comunidade global de jogadores e consultores lotéricos afiliados. O sucesso espera por você na Lotter Pro. Nossa empresa está comprometida em fornecer uma plataforma segura, transparente e emocionante para todos os amantes de loteria ao redor do mundo. Com nosso amplo portfólio de loterias internacionais, você terá acesso a algumas das maiores e mais emocionantes oportunidades de prêmios do mundo. Além disso, nosso programa de afiliados oferece uma maneira única de ganhar dinheiro ao mesmo tempo em que ajuda a promover a Lotter Pro para novos jogadores. Com comissões generosas e oportunidades de ganhos em vários níveis, você pode transformar sua paixão por loterias em uma fonte de renda estável e lucrativa. Aqui está o Link para você se Cadastrar na Lotter Pro ➤ https://bo.thelotter.pro/thelotterbrasil O ID do Indicante da Maior Equipe Lotter pro Brasil é o ➤ TheLotterBrasil Página de Cadastro Lotter Pro ➤ http://lotterpro.com.br Artigos e Tutoriais Lotter Pro ➤ / lotterpro Site Lotter Pro Brasil ➤ https://thelotterbrasil.com Mais informações e contato ➤ https://linktr.ee/lotterpro Mas lembre-se, a responsabilidade é fundamental. Certifique-se sempre de jogar de forma consciente, definindo limites para suas apostas e garantindo que o jogo permaneça uma atividade divertida e emocionante, sem comprometer sua saúde financeira. Então, o que você está esperando? Junte-se à Lotter Pro hoje mesmo e comece sua jornada rumo a prêmios emocionantes, oportunidades de crescimento e sucesso duradouro. Estamos ansiosos para recebê-lo em nossa comunidade e ajudá-lo a alcançar seus objetivos de jogo e financeiros. Vamos jogar e ganhar juntos na Lotter Pro! A apresentação do Plano de Negócios Lotter Pro é uma oportunidade única para os participantes entenderem todos os detalhes sobre os ganhos, bônus e premiações disponíveis ao se tornarem parte da nossa comunidade. Durante a apresentação, são abordados os seguintes aspectos: Ganhos como Apostador: Os participantes aprenderão sobre os ganhos potenciais ao participar das loterias internacionais disponíveis na Lotter Pro. Eles entenderão como podem aumentar suas chances de ganhar e as diferentes opções de apostas disponíveis. Bônus de Indicação: Será explicado como os participantes podem ganhar comissões ao indicar novos jogadores para a Lotter Pro. Eles descobrirão como podem ganhar até 10% de comissão em cada indicação, ajudando a expandir nossa comunidade. Bônus de Recarga: Os participantes aprenderão sobre os benefícios de recarregar suas contas na Lotter Pro e como podem ganhar até 15% de comissão em cada recarga feita por seus indicados.

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf

Lotter Pro Brasil

What is Digital Marketing and Why Digital Marketing is Important? Digital marketing is a platform to take your business online to boost your business and get maximum reach to your desired audience to get more traffic on your website and by that you can get more work and helps to grow your business. Go through this article where i have covered everything related to digital marketing based on my experience and expertise which will help you a lot. so make the best use of it.

Why Digital Marketing Important for our Business.pdf

Why Digital Marketing Important for our Business.pdf

Why Digital Marketing Important for our Business.pdf

InfyQ Seo Experts

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Eastern Online-iSURVEY

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buy best digital marketing course in india

buy best digital marketing course in india

buy best digital marketing course in india

Decentralized Physical Infrastructure (DePIN) Explained.pdf

Decentralized Physical Infrastructure (DePIN) Explained.pdf

Decentralized Physical Infrastructure (DePIN) Explained.pdf

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Blue and Yellow Illustrative Digital Education Presentation (1).pptx

Blue and Yellow Illustrative Digital Education Presentation (1).pptx

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How to Start and Grow a Digital Marketing Agency

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Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf

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The Last Mile from Success to Advocacy: Turning Successful Customers into Raving Fans

1. 2014 Gainsight, Inc. All rights reserved. The Last Mile from Success to Advocacy July 2014

2. 2014 Gainsight, Inc. All rights reserved. Today’s Panelists Anthony Kennada VP of Marketing @akennada Jim Williams VP of Marketing @jimcwilliams

3. 2014 Gainsight, Inc. All rights reserved. We have entered the “age of the customer” Source: Forrester 1900 1960 1990 2010 Age of Manufacturing Mass manufacturing makes industrial powerhouses successful Age of Distribution Global connections and transportation systems make distribution key Age of Information Connected PCs and supply chains mean those that control information flow dominate Age of the Customer Empowered buyers demand a new level of customer obsession Beyond • Ford • Boeing • GE • RCA • Wal-Mart • Toyota • P&G • UPS • Oracle • Microsoft • IBM • SAP • Yammer • Salesforce.com • Box • Marketo

4. 2014 Gainsight, Inc. All rights reserved. Who trust us less Friends & peers  Ads, ads & more ads 

5. 2014 Gainsight, Inc. All rights reserved. Meanwhile the market…

6. 2014 Gainsight, Inc. All rights reserved. Meanwhile the market…

7. 2014 Gainsight, Inc. All rights reserved. How do we win both?

8. 2014 Gainsight, Inc. All rights reserved.

9. 75% of the buying process is complete before a B2B prospect contacts a company 60% of tech B2B customers search for peer testimonials on products 84% of B2B decision makers start their buying process with a referral from a trusted peer.

10. 2014 Gainsight, Inc. All rights reserved. BUILD ADVOCACY

11. 2014 Gainsight, Inc. All rights reserved. Ensure Adoption

12. 2014 Gainsight, Inc. All rights reserved. Engagement Analytics

13. 2014 Gainsight, Inc. All rights reserved. Validate Value

14. 2014 Gainsight, Inc. All rights reserved. Success Snapshots

15. 2014 Gainsight, Inc. All rights reserved. Grow LTV

16. 2014 Gainsight, Inc. All rights reserved. White-space Analysis

17. 2014 Gainsight, Inc. All rights reserved. So, who are your advocates? Customers and prospects Employees and alumni Partners Developers

18. 2014 Gainsight, Inc. All rights reserved. MOBILIZE ADVOCATES

19. 2014 Gainsight, Inc. All rights reserved. UNDERSTAND THEM

20. 2014 Gainsight, Inc. All rights reserved. 25% Oracles 8% Starlets 53% Super- connectors 14% Gurus

21. 2014 Gainsight, Inc. All rights reserved. ENTERTAIN THEM

22. 2014 Gainsight, Inc. All rights reserved.

23. 2014 Gainsight, Inc. All rights reserved.

24. 2014 Gainsight, Inc. All rights reserved.

25. 2014 Gainsight, Inc. All rights reserved. RECOGNIZE THEM

26. Advocate motivation Status Access Power Stuff

27. 2014 Gainsight, Inc. All rights reserved. MOBILIZE THEM

28. Can you do me a favor?

29.

30. 2014 Gainsight, Inc. All rights reserved. THE FUTURE

31. 2014 Gainsight, Inc. All rights reserved. The rewards are high. Get started Source: Deloitte

32. 2014 Gainsight, Inc. All rights reserved. QUESTIONS SALES@GAINSIGHT.COM NEXT WEBINAR: http://bitly.com/CSMComms

33. 2014 Gainsight, Inc. All rights reserved. Thanks For Joining!