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1. India and the Future of
Online Marke ng
India will have around 600 million internet users that shall
create business opportuni es to sell services and products to
a growing popula on of tech-savvy internet users.
Million
Internet Users600
According to a survey-by 2017
TRADITIONAL MARKETING IN INDIA
There are more than 900 private TV channels and 250+ radio sta ons in
India, which make tradi onal marke ng quite expensive and highly
confusing with lots of in-built vacilla ons. However, in today's world of
internet, Digital Marke ng is the only one and most guaranteed way of
marke ng, which is popularly being the most preferred space of
marke ng communica ons and related interac ons.
2013 2014 2015 2016 2017 2018 2019
0.74
0.03
0.94
0.017
0.35
1.17
1.48
0.59
0.94
1.78
2.17
1.23
0.94
0.04
5.56
6.11
6.4
7.03
7.49
7.94
8.53
Total Media, Digital and Mobile Internet & Spending
in india, 2013-2019
Total media Ad spending
Digital Ad Spending
Mobile Internet Ad spending
FiguresinUSDBillion
900Private
TV Channels
Radio
Sta ons
250+
Key Findings Of Some Of The Recent Digital Marke ng
Surveys Are
company revenue
driven by internet
marke ng will
increase.
30%
of the companies
already had an
integrated digital
marke ng strategy
in 2016.
34%
marketers believe that
tradi onal model
of marke ng is no
longer sufficient.
72%
in 2017, businesses
will increase their
digital marke ng
budget.
80%
Digital Marke ng Budget May Surpass The IT Budget In 2017
Changing Sta s cal Dynamics Of Future Of Digital Marke ng
In India Are
5Key Channels That Will Play Key Role In Deciding
Future Of Digital Marke ng In India Are
MOBILE
1. To device result-oriented marke ng plans and campaigns, mobile
marke ng is going to play one of the most significant roles in 2017.
75% 52% 89% 83% 92%40%
(approx)
current Outlook of
Mobile Marketing
in Driving Customer
Engagement.
future Outlook of
Mobile Marketing
in Driving Customer
Engagement.
more than of
searches are done
through mobile.
of Facebook Daily
Active users come
through mobile.
Facebook
advertising revenue
comes through
Smartphoes.
of mobile media
time is spent in
smartphone apps
by consumers.
21% 40%
Current Outlook of
SEO Marke ng in
driving Customer
Engagement
Future Outlook of
SEO Marke ng in
driving Customer
Engagement
Social Media Videos like
Facebook Videos,
Facebook 360 Videos,
YouTube Videos,
Snapchat Videos, etc.
Use of GIF videos on
different social media
channels like
Twi er & Facebook.
Product Descrip on/
Demo Videos and
Landing Page Videos.
Storytelling with the
help of live streaming
videos.
Use of Videos
in
Email Marke ng.
Different Kinds Of Trending Video Content Are
EMAIL MARKETING
3. Email marketers of some of the most successful marke ng agencies claim a
return of $40 for every dollar they invested. Well-targeted email marke ng
will be one of the most effec ve ways of ensuring conversions in 2017.
2.
VIDEO
Modern customers prefer to view a video content on company promos.
Growing need for the visual content has turned video marketing be one
of the most appealing trends of digital marketing in 2017.
45% Current Outlook of
Email Marke ng in
Driving Customer
Engagement
55% Future Outlook of Email
Marke ng in Driving
Customer Engagement
4.
SMO
Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a web search engine's unpaid results—often
referred to as "natural", "organic", or "earned" results.
36%
Current Outlook of
Social Media
Marke ng in Driving
Customer Engagement
64%
Future Current Outlook
of Social Media
Marke ng in Driving
Customer Engagement
5. SEO
21 % 40 %
Current Outlook of
SEO Marke ng
in driving Customer
Engagement
Future Current Outlook
of SEO Marke ng
in driving Customer
Engagement
To survive in today's compe ve and frenzied market scenario; it is must
for Indian businesses to have a well-integrated
internet marke ng strategy.
Conclusion
In the year 2016, most of the industries were kind of struggling with a growth rate around
6 to 11%; only digital industry saw a growth rate of 41%, which is not going to be
stagnant in 2017 as well. Digital Marke ng will for sure remain the most effec ve way of
marke ng in the future, and it will be worthwhile for you to climb on to the digital
bandwagon when the me is right, either career-wise or business-wise.
Source: Emarketer,Digitalvidya,Ucnews,hubspot
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