This presentation talks about how social media can be be used to improve business and organizational performance. It also highlight Ghana's social media landscape and Facebook usage statistics.
5. Facebook Usage Statistics, Ghana (September 2017)
Gender
65% Men 35% Women
Source: Facebook Audience Insight
6. Facebook Usage Statistics, Ghana (September 2017)
Relationship Status:
66% Single 11% in Relationship 19% Married 4% Engaged
Source: Facebook Audience Insight
7. Facebook Usage Statistics, Ghana (September 2017)
Devices Uses:
82% Mobile 14% Desktop and Mobile 4% Desktop Only
Source: Facebook Audience Insight
8. Ghana’s Social Media Landscape
Popular Social Platforms used in
Ghana
Publishing eg.
WordPress,
Blogger,
Medium etc.
Facebook
Twitter
Instagram
LinkedIn
Snapchat
YouTube
Sharing eg.
Instagram,
YouTube
Twitter
Snapchat
etc.
Collaboration/
Professional
Communication
eg. LinkedIn,
Slack etc.
Messaging eg.
Facebook Messenger,
WhatsApp,
Telegram,
Viber etc.
9. Popular Social Media Sites Explained
I like jollof …jollof is bae
I’m eating jollow #ghfood
Eating jollof in less than 24hrs
Here’s a photo of jollofWatch me as I cook jollof
I have skills in cooking jollof
10. Social media as catalyst for marketing success
• Relationship: The relationship built with customers are the
foundations upon which your business will flourish. Social
media helps to build strong relationships with our target
buyers that give us permission to sell to them in the future
• Feedback: Social media act as an invaluable source of
insights and feedback. Using social listening tools into
product development work can act as an early warning
system, save on customer service costs, provide valuable
development feedback.
• Enabler of Integrated Marketing Communications: Allow
Marketing PR and Advertising to work in harmony and
achieve its goals.
11. It’s not just about marketing…
Marketing/PR
/Advertising
Sales
Customer
Service
Product
Development
Innovation
Human
Resources
/legal
Research
Finance IT
Social Media
Becomes Centralized
in Key Business
Units
12. • Marketing/PR/Advertising: Increase awareness of product,
influence consideration, attract leads, and increase brand share of
voice.
• Customer Service: Respond to customer inquiries via social
channels (Facebook, Twitter etc. ). Keep customers engaged,
delight customers and improve loyalty. Use social listening tools eg
Google alert to track feedback, concerns from customers.
• Sales: Convert marketing qualified leads using customer
relationship management system (CRM) to customers. Use
LinkedIn as a social selling platform to engage directly with
prospect.
• IT:
• Develop internal social media platform or intranet to improve
collaboration and sharing among employees.
13. • Human Resource: Use LinkedIn for recruitment and
positioning the company as a great workplace. Investment in
social media led performance management systems and
internal collaboration tools to track achievement and
improve teamwork.
• Product Development / Innovation: Inject feedback from
gathered from customers using social media to improve
product and services. Use social media to source ideas from
social media audience to innovate on products and services.
• Research: Organize focus group research using company
social media group or page to glean insight from questions
or their discussions.
• Legal: Legal Unit helps in developing social media policy to
guide the use of social media by employees in the
organization. Social media policy will help prevent
employees for making claims that subject the company to
public ridicule and its associated sanctions.
• Finance: Use social collaboration platforms eg. WhatsApp to
discuss issues related to social media budgets in real time.
