Rosebud agency credentials

2. WARNING: this presentation IS NOT designed just for see it, but to share with you thoughts and comments (TO STABLISH A DIALOGUE) about your business and your brand and, meanwhile, you could know us a little better… © Rosebud 2008

3. Rosebud borns with a CLEAR AND UNIQUE CONVICTION: the current context where your products / services are moving HAS RADICALLY CHANGED and YOUR BRAND must be considered as the CENTER of the communication strategy with your consumers. © Rosebud 2008

4. That’swhywechosenA CLEAR WAY: the center of ourbusiness. wouldbetheATTENTION OF OUR CLIENT’S BRANDS. © Rosebud 2008

6. BUT ? WHAT IS BRAND CARE agency © Rosebud 2008

7. We must start from the beginning. We were saying before that… HAS CHANGED the context

8. thecontext has changed audience disintegration, media atomizationOVER-communication… HYPER-confusion

9. thecontext has changed our old method to judge the products (comparing features and benefits) DOESN’T WORK ANY MORE due to the LOW FUNCTIONAL DIFFERENTIATION that exists in YOUR MARKET © Rosebud 2008

10. thecontext has changed from the mass- production economy to the PERSONALIZATIONeconomy.

11. thecontext INCREASE OF NEW COMMUNICATION DISCIPLINES: has changed 184 millions of bloggers 73% online active users have read a blog 45% have started their own blog 57% have participated with a online network 55% have uploaded pictures to Internet 83% have seen video clips 39% subscribed to a RSS source © Rosebud 2008 Font: Universal McCann Comparative Study on Social Media Trends April 2008

12. thecontext has changed + all of this mixed with a experimented consumer, CURIOUS, SKEPTICAL AND PLAINTIFF. © Rosebud 2008

13. don’t forget: “your brand IS NOT what you say it is, it’s what THEYsay it is.” * MartyNeumeier

14. this new context favours the disintegration of the brands, ERASING their ESSENCE © Rosebud 2008

15. in view of this situation, emerges the brand as the main allied of the companies contributing with DIFFERENCE, VALUE and CONFIDENCE to their products. © Rosebud 2008

16. brand care agency: the brand in the middle of the rosebud philosophy Traditional agencies Brand care agency * OwnelaborationfromMartyNeumeier

17. Ourpositioning + “Ad focused” (focused to the tactics, to the advertising) - + “Brand Care” (strategy and creativity to build brands)

18. the art of marketing is the art of BUILDING brands If your company doesn’t create a brand, won’t offer much more than generic products in its catalog. In that case, the price is the most important thing and the companies that produce with the best price, will win. With this approach, you don’t need advertising*. If you still believe in advertising for advertising, we can finish this presentation right now. As opposed, if you have begun to believe in brands, keep reading. * Philip Kotler © Rosebud 2008

19. we have reached a deal Now, we are agree about the prominence of the brand in the communication. But managing brands needs a specialized team who share ideas and coordinated efforts with a teamwork. To achieve this TEAM, we have designed our own agency proposal.

20. A structure for brands: collaboration between experts BTL Rosebud Avertising Graphicdesign Printing Communication and P.R. Own Services Services through partners Consumerresearch: insights Media planning Promotions Planning and positioning Marketresearch Web pages and online communication Direct and promotional marketing Packaging, displays, PLV Events Naming BrandStrategy Specialevents Brandidentity Rosebud * OwnelaborationfromMartyNeumeier

21. A structureforthe agencies: “collecting” services BTL Advertising GraphicDesign Printing Communication and P.R. Consumerresearch: insights Media Planning CLIENT “alltogether” agencies Planning and positioning Marketresearch Direct and promotional marketing - The “all together” agencies, try to accumulate all the services. The brand lose the freedom of work with the best in each discipline.- Events Naming Brandstrategy SpecialEvents * OwnelaborationfromMartyNeumeier

22. The AREAS of our structure © Rosebud 2008

24. Brand building and development strategies.

27. BTL.

28. GraphicDesign.

29. BrandIdentity. Branding.

30. Naming.

32. Ifyouwanttoknowusbetter: www.rosebud-ad.com Ifyouwanttotalk: agus@rosebud-ad.com/695154774