Me along with couple of SMEs (Subject Media Experts) have started our own Business (with a total experience of over 12 years) wherein we do • Campaign Tracking/Analysis/Monitoring (Pre/During/Post) • Category Overview o Awareness o Perception o Sentiment o Consideration This would include following cuts of analysis o Key themes of discussion o Identification of stakeholders  Engagement tracking among them o Prominent social media channels o Identification of opportunities and recommendations • Brand Performance tracking/monitoring/listening o 5 W Framework (What, Where, Who, Why and When)  What is being discussed? (Themes/Topics of discussion)  Where (Prominent social media platforms used)  Who are the stakeholders  Why (Behavioral Pattern - Sharing/Seeking/Recommendation)  When (Activity Trend line)  Brand consideration (Loyalist, Switchers, Detractors and Advocates) Our offerings cater to following domains • Health Care • CPG/Retail/ FMCG • Telecom • Technology (Cloud, Data Storage, Gaming, Rental, Electronics)

1. AIM Training & Consultancy
Driving excellence through innovation…
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2. Background – AIM Consultancy
 Social Media Research
 Traditional Media Research
Who are we
Experienced players (10+ years) in the field of research. We provide various research
based solutions for Healthcare/Pharmaceutical, Consumer Goods/FMCG, Telecom
and Technology Sectors
Our Key Offerings

3. Our Capabilities/Offerings
Social Media Offerings
• Category Overview (Awareness/Perception/Sentiment/Consideration)
• Brand Performance tracking/monitoring/listening
• Event/Campaign Tracking - Analysis/Monitoring (Pre/During/Post)
• 5 W Framework Analysis (What, Where, Who, Why and When)
• Impact Analysis (Crisis/Adverse Events Monitoring, Real time alerts)
• Patient Pathway Analysis

4. Brand1, xx%
Brand3, xx%
Brand2, xx%
Share of Voice
Jan, 2016
N = XXX
Twitter, xx%
Facebook, xx%
Channel Breakup
N = XXX
Jan, 2016
Sample Dashboard
Existing User,
xx%
Switcher, xx%Loyalist, xx%
Stakeholder Break-up
Jan, 2016
N = XXX
63%
49%
19%
14%
13%
9%
6%
7%
2%
2%
Medical Ailments
Product Efficacy
Recommendations
Brand Affinity
Product Promotion
Product Variants
Price and Availability
Product Usage
Generic Mentions
Brand Preference
Negative xx%
Positive, xx%Neutral, xx%
Sentiment Analysis
Jan, 2016
N = XXX
Key Theme Analysis Word Cloud
N = XXX

5. Thank You!