1. Communicating
Sustainability – how to
get the balance right
.
.
Chair: Renee Hancock, Member, GRI Australian Advisory Group
James Ensor, Director Public Policy, Oxfam
Rod McGuinness, Social Media Producer, ABC
Kelvin O’Connor, Chief Operating Officer, Henry Davis York

2. Communicating Sustainability –
how to get the balance right
Rod McGuinness
ABC

3. Session Outline
• Overview: Social Media and the ABC
• Your Social Media Strategy
• Using Twitter and Facebook effectively

5. ABC Open

6. Complete this sentence: Social media
is scary when...

7. Brands on Social Media

8. Source: Trendwatching, March 2012
“Brands that show some empathy, generosity, humility, flexibility,
maturity, humour, and (dare we say it) some character & humanity.”