Garrett Powers PowerPoint Part III

1. Branding Help
Your guide to branding help.

2.  Be very clear with your Mission Statement, do not try
to over do it or be bland. Try to make it as concise and
to the point as possible.
Mission Statement

3.  When you begin to start making documents your
Brand needs to match up well with your Mission
Statement.
 Don’t have a Brand that conflicts your Mission
Statement.
Branding

4.  Once you decide on your Brand, stick with it and do
not change it unless you have too.
 Changing your Brand often will look very
unprofessional/unappealing.
Branding Cont.

5.  Once you begin creating documents that need to be
similar.
 The colors of the documents need to be close to the
same.
 Do NOT have different colors for each document.
Document Design

6.  Keep the type of language you use in your documents
the same.
 Preferably use “Plain English”
 Do not use language that the average person does
not understand.
Document Design Cont.

7.  Use Visual Aids throughout the document.
 Add charts and pictures that allows the readers to
comprehend what is being said easier.
 Make sure to use aids that are to do with what you
are talking about and on topic.
Document Design Cont.

8.  When finalizing your documents you need to go back
through the document and proofread it and find
errors.
 Also as you go through the document you need to
make sure it is in plain English.
Finalizing A Document

9.  The completed document should be visually
appealing.
 It should also be in “Plain English” and be easily
understood.
Completed Document

10.  Remember to have a very clear mission statement.
 Your branding needs to match up well with your
mission statement.
 Come up with a brand and stick with it.
 Use “Plain English” and use visual aids.
 Proofread and check for errors.
 Finally make sure the final document is visually
appealing and is easily understood.
Conclusion