While no two businesses’ needs or goals are exactly alike, there are a number of social advertising techniques small and medium-sized businesses (SMBs) should be taking advantage of if they want to get the most out of their digital marketing campaigns. Continue on to the next slides for more information about these social advertising strategies and how you can start putting them to work for your business today! To learn more about how and why your company should start leveraging some of these social advertising techniques visit our page: http://godig.io/bjgqmro

1. S o c i a l A d v e r t i s i n g T e c h n i q u e s
f o r B u s i n e s s O w n e r s

2. While no two businesses’ needs or goals are exactly alike, there are a number of social advertising techniques small and
medium-sized businesses (SMBs) should be taking advantage of if they want to get the most out of their digital marketing
campaigns. Continue on to the next slides for more information about these social advertising strategies and how you
can start putting them to work for your business today!
S o c i a l A d v e r t i s i n g T e c h n i q u e s f o r B u s i n e s s O w n e r s

3. Snapchat reaches
41% of all U.S. adults age 18-34
on any given day.1
Studies suggest that local businesses
now report social media as their
third best source of attracting new customers
(word-of-mouth referrals and websites are the top two sources).2
More than 900 million people visit Facebook each day,
meaning you have a truly unmatched
pool of prospective customers to target at virtually any time.3
A single National Sponsored Geofilter reaches an average of
40 to 60 percent of all daily Snapchatters.7
Some of the Many
Reasons More and More Businesses
Are Leveraging Social Advertising

4. A d v e r t i s i n g o n F a c e b o o k 2 , 3
With Facebook Ads, you have the power to target specific audiences
precisely when and where they’re actively engaged. Nearly 80 percent of
local SMBs have a Facebook page, and 62 percent of these businesses are
taking advantage of Facebook ads – spending roughly $1,500 on these
ads or boosted posts each year.

5. A Few of the Many Benefits of Advertising on Facebook2, 3
You can run Facebook
ads for as little as $5 and
adjust your budget
according to your
business’s unique needs
and goals.
Choose your target audience
based on age, interests,
location and many other
characteristics/demographics.
Not only are Facebook ads highly targeted and conversion-friendly,
you have the ability to analyze the performance of each ad you run,
giving you the insight you need to adjust and optimize accordingly.

6. A d v e r t i s i n g o n P i n t e r e s t 4
Pinterest has become a major advertising platform for SMBs due to its
ability to drive conversions via the concept of “idea discovery.” Here are
some tips to help you advertise effectively on Pinterest:
Take advantage of interests targets, which enable
you to target more than 420 unique interests just
as you can with Facebook.
Opt for longer ads; ones that are longer than they are
wide perform best as they take up the most physical
space on the user’s smartphone, tablet or computer
screen, and are more likely to be seen and drive
conversions.

7. A d v e r t i s i n g o n T w i t t e r 5
In addition to Facebook and Pinterest, Twitter also allows businesses to build
campaigns customized to their current objectives, such as improving brand
awareness, driving website traffic or increase sales. Additional benefits of
advertising on Twitter include:
You can adjust your targeting strategies at a
moment’s notice to ensure you’re reaching the
right people, in the right place, at the right time.
Twitter’s full suite of free analytics tools are user-friendly and
give you the power to analyze, scale and optimize your
strategies based on the latest results and insights.

8. A d v e r t i s i n g o n I n s t a g r a m 6
Promote brand awareness, drive conversions and share your brand’s unique story with
Instagram’s attentive and highly engaged user audience. Instagram offers business owners the
following three unique advertising formats to experiment with and determine what works best
for their industry, target audience, campaign goals, etc.
Photo ads appear in both square
and landscape formats and allow
you to share your story via a
clean, simple and eye-catching
canvas.
Video ads give you the ability to share videos
up to 60 seconds long – in square or landscape
format – that deliver the same visually
stimulating aesthetic as photo ads, with the
bonus features of sound, sight and motion,
creating a truly immersive experience.
Carousel ads add an additional level
of depth and intrigue to the standard
photo ads by allowing people to
swipe through a series of photos or
videos in one single ad spot.

9. A d v e r t i s i n g o n S n a p c h a t 7
Snapchat’s Snap Ads are available in a number of different shapes and sizes
to suit your campaign goals, and achieve a level of interactivity that other
platforms’ ads have difficulty matching. Here’s a quick overview of Snap
Ads:
Each Snap Ad begins with a vertical, full
screen video (up to 10 seconds in
length) that appears alongside other
Snaps, resulting in a seamless
transition from snaps within the user’s
friend network and your ad.
With Sponsored Geofilters (little pieces
of art that help your brand make a
lasting impression), you can target a
specific location so that anyone within
that area can see your Geofilter and use
it to show their network when, where
and why they took that Snap.
Use Sponsored Lenses to create
an interactive ad users will not
only find appealing, but also
very fun! In fact, these lenses
are so entertaining, the average
Snapchatter “plays” with them
for 20 whole seconds!

10. R e a d y t o U p Y o u r S o c i a l A d v e r t i s i n g G a m e ?
We know this information is a lot to take in and that it can be difficult to figure out which social media platform
is right for your business. The social advertising specialists at G/O Digital are always on the cutting edge of
everything social media marketing, and are more than happy to work with you to create a social ads campaign
tailored to your business’s unique budget and objectives.
To learn more about how and why your company should start leveraging some of these social advertising
techniques, check out some of our helpful blogs and resources or contact us today!

11. 1https://www.snapchat.com/ads
2http://marketingland.com/report-2-5-million-us-businesses-buying-facebook-ads-spending-1500-per-;ear-199723
3https://www.facebook.com/business/products/ads
4http://marketingland.com/10-tips-successful-pinterest-advertising-174127
5https://business.twitter.com/en/advertising.html
6https://business.instagram.com/advertising
7https://www.snapchat.com/ads
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