1. How does your audience use social media?
CREATORS  Publish a blog or webpage
24%  Upload self-created audio/music or video
 Write articles or stories and post them
CONVERSATIONALISTS  Update status on social networking sites
33%
 Post ratings/reviews of products or services
CRICTICS  Comment on others’ blogs
37%  Contribute to online forums
 Contribute to/edit entries in a wiki
COLLECTORS  Use RSS feed
 Vote for websites online
20%  Add “tags” to webpages or photos
JOINERS  Maintain profile on a social networking site
59%  Visit social networking sites
 Read blogs & online forums
 Listen to podcasts
SPECTATORS
 Watch video by other users
70%  Read customer reviews & ratings
 Read Tweets and others’ posts
INACTIVES
 None of the above
17%
How Nonprofit Volunteers Can Use Social Media  Change for a Dollar, LLC