Steve Riser presents technology tips for having an ethical online presence as a law firm. This presentation was given at the Clearwater Bar Association in Clearwater, FL on April 11, 2014
1. Websites and More
Steve Riser
GNGF
steve@gngf.com
!
Building a Success Website:
How to attract new clients without
violating your states ethics
!
5:30 PM - 6:30 PM
!
Complimentary Copy Of Best-
Selling Legal Technology Book for
Attendees Of This Session
!
2. Website and Web Presence
The Ethics Of It All
STEVE RISER
steve@gngf.com
4. Our Book AMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICE
STRATEGIES
LAW
Third Revision
Updated for 2014
Contributions from:
AVVO
Clio
InLaw.me
Fujitsu
!
5. LOOKING FOR ANSWERS 85% OF
CONSUMERS
FOR LOCAL BUSINESSES
R E A D
ONLINE
REVIEWS
U.S. INTERNET USERS SPEND
1 OUT OF EVERY 8 MINUTES
ONLINE USING FACEBOOK
G O O G L E
H A S 6 7 % O F A L L
S E A R C H T R A F F I C
97% OF CONSUMERS
RESEARCH THEIR PURCHASES AND
LOCAL SERVICES ONLINE BEFORE THEY
FULFILL THEM AT A LOCAL BUSINESS
14. WHY REVIEWS MATTER
67% OF
CONSUMERS
READ 6
REVIEWS OR
LESS TO MAKE
UP THEIR MIND
SAY POSITIVE REVIEWS
MAKE THEM TRUST
A BUSINESS MORE
OF CONSUMERS
TRUST ONLINE
REVIEWS AS
MUCH AS
P E R S O N A L
RECOMMENDATIONS
79% 73%
18. Reviews
• Don’t
make
up
pro/iles
to
write
reviews
• You
can’t
write
your
own
online
reviews
• Don’t
pay
for
reviews
• Be
careful
when
asking
for
reviews
• You
are
responsible
for
the
content
of
that
review
!
EXAMPLE:
Joe
Smith
leaves
a
review:
“Jim
will
win
every
time.
He
won
$1
million
for
me
in
an
auto
accident
lawsuit,
Jim
is
the
best
Personal
Injury
attorney
ever!!”
20. WEBSITES THAT GET CLIENTS
P A S T
2002 2014
LEGAL
WEBSITES
COMMUNICATE
S O L V E
I N F O R M
S E R V E
MARKETING
P R E S E N T
COMMUNICATE
S O L V E
I N F O R M
S E R V ECOMMUNICATE
SOLVE
INFORM
SERVE
27. Keyword Stuffing
We
sell
custom
cigar
humidors.
Our
custom
cigar
humidors
are
handmade.
If
you’re
thinking
of
buying
a
custom
cigar
humidor,
please
contact
our
custom
cigar
humidor
specialists
at
Custom.Cigar@humidor.com
1.Repeating
the
same
words
or
phrases
so
often
that
it
sounds
unnatural,
for
example:
28. Keyword Stuffing
1.“Blocks
of
text
listing
cities
and
states
a
webpage
is
trying
to
rank
for”
Pasadena,
Sherman
Oaks,
Encino,
Culver
City,
Van
Nuys,
Santa
Clara,
Ventura,
Simi
Valley,
Thousands
Oaks
29. Your Website Ethics
1. Any
communication
made
pursuant
to
this
rule
shall
include
the
name
and
of/ice
address
of
at
least
one
lawyer
or
law
/irm
responsible
for
its
content
2. Do
not
make
statements
that
lead
someone
to
expect
results
like
“I
can
save
your
business”
or
“I
will
get
you
money
for
your
[Blank].”
Avoid
even
saying
“I
can
[Blank]
for
you”
3. Images
can
get
you
in
trouble
4. No
advertising
disclaimer
needed
when
has
a
family,
close
personal,
or
prior
professional
relationship
with
the
lawyer.
5. Make
statements
that
imply
results
41. Creating Content
“This does not mean that you cannot do your
divorce yourself. However, many people who
do not consult with attorneys may leave out
certain very important provisions that can
come back to haunt them later on, and cost
them a great deal.”
!
Nevada Divorce Attorney + 12 Other States
45. Ethics
•What
counts
as
advice
•Is
this
Advertising
•Don’t
Imply
Results
or
Mislead
•Creating
a
client
relationship
•Keep
records
of
ads
•Mentioning
Judicial
Of/icers,
Neutrals
etc
46. Website and Web Presence
The Ethics Of It All
STEVE RISER
steve@gngf.com