1. SUMMARYOF QUALIFICATIONS:
• Financial ConsultantbasedinUAEspecializinginLife /General Insurance &Investment-linked
policies/Offshore investmentplans(AED/USD/GBP/EUR/HKD/JPY/CHF-denominated) whichoffer
bothincome protectionandwealth accumulation,therebyprovidingfundsfor:Income
Replacement,Education/RetirementFunds,Emergency/Reserve Funds,Pensions&Annuities,
etc..."Protection,Security,
OpportunityandGrowth – I take youwhere youwantto be inyourFinancial Goals..."
• General Managerfor a start-upjoint-venture companyinDohaQatar,focusedintoInstitutional
Catering,Food& BottledWater/Beverage Trading.Taskedtosteerthe companyintoplayingamajor
role inaddressingQatar’sFoodSecurityPrograminitiativesinsupportof QatarNational Vision2030
– “to become aworld-classeconomy”&identifystrategicpartnershipallianceswiththe different
foodsupplychainsectorsinthe State of Qatar.
• International MarketingManagerforEton PropertiesPhilippines,Inc.(EPPI) assignedinthe Middle
East to establishEPPI’sLeadershipinthe Real Estate IndustrybymarketingPhilippinePropertiesto
OverseasFilipinoWorkersin&exposure toGCC investorsfromKuwait,Oman,UnitedArabEmirates
& Qatar.
• Business Development&Trade MarketingManager for Corporate BusinessGroupof SunCellular/
Digitel Mobile Philippines,Inc.(DMPI),atelecommunicationscompany,workingonstrategic
partnershipprojectswithTop5,000 Corporationsinthe Philippines,Philippine National Agencies
(Senate/Congress/ArmedForces),GovernmentUnits(Regional/Provincial/Municipal levels) andbig
Associations/Organizationsindifferentindustrysectors,e.g.PhilippineChamberof Commerce
Inc.(PCCI),Philippine MedicalAssociation(PMA), PeopleManagementAssociationof the Philippines
(PMAP),Philippine AssociationOf HogRaisersInc.(PAHRI),andotherSalesChannels.
• BusinessDevelopment&RelationshipManagerforChannelsandPre-SalesinGlobe Bizworks,SME
Corporate SalesGroupin Globe Telecom, atelecommunicationscompany,focusedinSmall &
MediumEnterprise &EmergingMarkets.
• In-depthknowledge of andexposuretothe WirelessTelecommunicationsProductsandServicesas
a SeniorAccountManager inSalesforGlobe TelecomhandlingSmall andMediumEnterprisesin
SouthGMA (Top5,001 to 20,000 Corporations)
• 10 yearsof solidPharmaceutical Salesexperience,includingTerritoryManagement,Accounts&
DistributionSystemManagement,ProductTraining&Detailing,andMarketing Program
ImplementationhandlingOncology,Cardiovascular&Anti-Infectivesproducts.
• AssistantGeneral ManagerhandlingProjectSite OperationsandMaterials/LogisticsManagement
for Faithful Builders,ageneral contractorinCommercial Building&Residential HousingConstruction
and renovation.
• Results-orientedwithproventalentforexpandingcustomerbase,penetratingcompetitive
markets,
cultivatingstrategicrelationshipsandstrengtheningbrandloyaltyandawareness.
• Maintainsa veryhighlevel of professionalismandprovidesthe BestCustomerCare/Customer
Service standardtoall clients.
2. • Excellentoral (face-to-face &telemarketing)andwrittencommunicationskills
• Abilitytobuildandmaintaineffectiveandlastingclient relationships
• Highlymotivatedandself-initiatedteam-playerandteamleader.
WORK HISTORY / EXPERIENCE:
• Financial Consultant
ProsperityInsurance Brokerage, Dubai,UnitedArabEmirates(August2015 to Present)
➔ Life Insurance professional specializingininvestment-linkedProtectionProductsandOffshore
investmentplans(AED/USD/GBP/EUR/HKD/JPY/CHF-denominated) thatoffersbothfinancial
protectionandwealthaccumulation,therebyprovidingfundsfor:Income Replacement,
Education/ RetirementFunds,Emergency/ReserveFunds,Pensions&Annuities,etc...
"Protection,Security,OpportunityandGrowth – I take youwhere youwant to be inyour
Financial Goals..."
• Financial Consultant
Pru Life U.K. (asubsidiaryofBritish financial servicesgiantPrudential plc),Metro
Manila,Philippines(May2014 to June 2015)
➔ Part of a teamof passionate Financial Consultantswhoofferthe firstof itskindinthe
Philippineslife insurance withinvestmentoptions.We pioneeredunit-linkedlifeinsurance,a
two-in-oneinsuranceandinvestmentproduct,thatprovidesbothfinancialprotectionand
wealthaccumulation.
➔ In addition,we are one of the firstlife insurance companiestoofferUSDollar-denominated
policiesapartfromgrowing&increasingportfolioof ordinarylife,endowment,personal
accident
products,andsingle-premiumunit-linkedinsurance productswhichIofferedtobothcorporate
&
individual clienteleswithinmynetwork.
• General Manager
MacroAsiaW.L.L. (Food& Beverage Trading/ Institutional CateringCompany),
Doha,State of Qatar (December2012 to March 2014)
➔ Chargedwithestablishing&launchingajoint-venturecompanyfocusedinFood&Bottled
Water/Beverage Trading,andInstitutional CateringinDoha,State of Qatar.
➔ Conducta market scan / researchof the differentsectorsoperatinginQatarto validate and
benchmarkthe marketpotential of the variousindustrieswhichare fueledbythe boominthe
oil & hydrocarbonsectorand furtherdrivenbythe country’sfast-tracknational development
masterplantowardsthe attainmentof the Qatar National Vision2030.
➔ Identifybusinessopportunitiesforthe joint-venturecompany[betweenMacroAsiaCorporation
(MAC) basedinthe Philippines&Qatari Partners] establishedinDoha,Qatar.
3. ➔ Developpartnership/strategicallianceswithkeygovernment&industryinstitutionsinorderto
establishbusinessactivitieswhichbothserve toattainthe objectivesof QatarNational Vision
2030 & MacroAsia Corporation(MAC) /Qatari JV Group’s corporate goals.
➔ FocusoperationsinitiallyinFood&Beverage TradingandCateringpursuingB2Bmarketing&
“asset-lightapproachwhile buildingthe businessinQatar,while lookingalsoatsimilarchannels
inotherMiddle East country-states(Bahrain,Kuwait,Oman&the U.A.E.).
➔ UnderstandQatar’snational,economic&trade policiesrelatingtoMacroAsia’scurrent
businessactivitiesandfuture undertakings.
• International MarketingManager - Middle East
Eton Properties Philippines,Inc.(aLucioTan Groupof Companies),Makati City,
Philippines(October2011 to December2012)
➔ Achievedmore thanPhp350Million(overUSD7.5 Million) bookedsalesinfirstnine (9) months
withEPPIInternational Marketing-MiddleEast.
➔ Initiate athoroughMarket AnalysisStudyof the targetMiddle Eastcountries(Kuwait,Oman,
UnitedArabEmirates& Qatar) in orderto roll-outanappropriate &effectivebusinessplanto
achievingCorporate objectives&SalesandMarketingGoals/Targets;
➔ Recruit,train& developBrokersNetworkcomposedof OFWsbasedlocallyineveryMiddle East
countryto continuouslypromote &marketEPPIReal Estate projectsas“the BestReal Estate
InvestmentOpportunity”forFilipinosworking abroad;
➔ Regularlyoversee,coordinate andmonitorSellingActivities/SalesReportsperBrokerNetwork
for everyMiddle Eastcountryto ensure highcompliance tocompanystandardsinsalesdelivery
& achievementof BestCustomersatisfactioninourproducts/services;
➔ ConductsOJT to EPPIInternational MarketingRepresentativesregardingClientPresentation
Meetings,ProjectRoadshowPresentations,BrokersTraining&ProjectSite VisitstoProspective
OFWs foroptimummentoring&learningof the basicsellingskillsneeded;
➔ EstablishEPPI’sstrongpresence &marketleadershipineveryMiddle Eastcountrybycreating
strategicallianceswiththe Philippine Embassy/OWWA/POLOdiplomaticteam&seekingactive
FilipinoCommunities/Organizations;
➔ Featuredin ABS-CBN/TFC’sBalitangMiddle East- EPPIMiddle EastCondopreneurshipProgram
(https://www.youtube.com/watch?v=VkaWDhdvang - February2012)...
”BuildingDreams,BuildingHomes,BuildingwithPride”
• AssistantGeneral Manager
Faithful Builders(aConstructionCompany),MuntinlupaCity,Philippines(September2009 to
September2011)
➔ Reportsto the General Manager andhandlesall aspectsof the ProjectSite Operationsand
Construction,andMaterials/LogisticsManagement.
4. ➔ Oversee,coordinatesandmonitorsdaily/weekly/monthlyprogressreportsperdepartment/
constructionteamto ensure completion&compliance asperagreedScope of Worksand
constructionschedule;
➔ Conducts ClientPresentationMeetingsintermsof BidProposalsandProjectQuotations/
ConstructionandDesignDetailswiththe Client,Architect,andProjectEngineersforathorough
communicationonScope of Worksand Designs,andalsoconstructiontimelines.
• Trade Marketing& BusinessDevelopmentManagerCorporate BusinessGroup
Digitel MobilePhilippines,Inc.(DMPI),QuezonCity,Philippines(November2007 to August2009)
➔ DevelopsBusinessPartnerships,New SalesChannels,ReferralPartners&StrategicAlliances
withKeyCorporate Accounts& Major Organizationstoprovide customizedMobilitySolutions
gearedtowardsincreasedwirelesstelecomusage andsalesrevenues;
➔ RepresentsCorporate BusinessGroupinall NetworkCoverage meetings;Monitorandmanage
all pending¤t requestsforRepeater/IBSInstallation&NetworkSignal Surveyfrom
Corporate SalesAccountManagers/BDOsandendorse tothe respective NetworkEngineering
Group forproper coordinationandaction;
➔ Createstrade marketingprograms& strategic/tactical projectstosupportsalesteamsto
achieve monthlysalesquota;
➔ Initiatesdesign&seekmarketingapproval andbudgetforPostpaidMerchandisingMaterials
(Banners/Flyers/SalesBrochure) andabove-the-line merchandisingcollateral;
➔ Providescollateral support&merchandisingmaterial requirementsforall SponsoredEvents,
CompanySalesBlitzes,andBoothExhibitsinMajorExpos& Conventionshandledbyboth
Corporate SalesGroup& IndependentsSalesGroup/New SalesChannels;
➔ Providesmonthlymerchandisingmaterialsrequirementsof Corporate Salesteam, Independent
Saleschannels&Referral Partnersnationwide.
➔ Consolidatespostevaluationreportsof all local ®ional Salesblitzes&eventsforanalysis&
projectcost managementversusapprovedPromotional WorkPlanbudget;
➔ Manages Corporate SalesA & P to accommodate andsupportthe differentcostcentersneeded
on a monthlybasisbythe Corporate BusinessGroup,IndependentSalesGroup& otherSales
Channels/Referral Partners;
➔ DevelopsMonthlyPromotionalWorkPlan(PWP) forProjectsandActivitiesfocusedon
increasedPostpaidLine AcquisitionandBrandImage Buildingfranchise&monitorPWP
Availments/Disbursementstomaximize &manage availablefinancial resources;
➔ Implements&execute local ®ional marketingeventsfornew productslaunches&Value-
AddedService promos;
➔ ProjectDesign,Launch,Implementation,Management&Monitoringof all Strategic&Tactical
Trade Marketinginitiativeswhichcontributesto increasedsalesperformance of the Corporate
BusinessGroup.
5. • BusinessDevelopmentManager/ NewChannels
GlobeBizWorks(SME CorporateSales Group)-GlobeTelecom,MandaluyongCity(January2007 to
November2007)
➔ Developandbringto market newbusinesspartnershipmodels&developnew saleschannels
inthe Small,MediumEnterprises(SMEs) sectortodrive wireline&wirelessproductsales. -
BuildingAdmin(BA) Programlaunchedandrolled-outnationwide. - Recruitment/Accreditation
of 3 Major BuildingAssociationsinthe BA Program:PABA / BOMAP/OCAI;
➔ Initiate otherReferral PartnershipModels/Programs - ReferralPartners/SecondaryChannels
enlisted/onboardnationwide:Chambersof Commerce /Wireline Referral Partners/Industry
Partners/ Value-AddedResellers/ExistingGlobe PrepaidDistributors&Dealersnationwide/
Local GovernmentUnits(LGUs);
➔ Execute ProperlyandTimely:
- SME BuildingRegistry&BuildingAdmin/Building-TenantDatabase inplace andregularly
updated.
- PhilippineChamberof Commerce listing&Businessregistryinplace andregularlyupdatedper
local Chapter;
➔ Supporttrainingandenablementof BusinessPartnersandSecondaryChannels[forGMA /
NorthLuzon];
➔ SalesPerformance monitoring,analysisandreview of Referral Partners.
• SeniorAccount Manager WirelessSalesDivision
GlobeSME Corporate Sales-SouthGMA,MandaluyongCity,Philippines(May2003 to December
2006)
➔ ConsistentlyhittingPhp2.8Maverage monthlysalesquota(USD62,000)
➔ TaskedwithNewBusinessAcquisition&Full AccountManagementof Small andMedium
Enterprises(SMEs) inthe NorthGMA region,MetroManila;
➔ HandlesbothGlobe WirelessProductsandInnove WirelineProductssince the integrationof
the SalesForce in Januaryof 2006;
➔ Sellsthe complete GlobeTelecomWirelessProductportfoliowhichincludesPostpaid,Prepaid,
ElectronicLoad(AMAX),Value AddedServices(VAS);
➔ Handledcontractual salesemployeesforPrepaidProducts"SaturationProjects";
➔ Handle,superviseandworkwithThird-PartyDistributors(underthe Globe BusinessPartner
Program) and otherGlobe SalesChannelscoveringthree (3) keycities.(Areaof responsibilities:
Makati City,Paranaque City,andLas PinasCity);
➔ Initiate andCreate Strategic/Tactical marketing&salesprogramsforlocal areasof
responsibilities;
6. ➔ Monitoringof all salesandmarketinginitiativesincludingsalesteamperformance andrevenues
(Wireless&Wireline Business);
➔ Monitoringof telecomindustrytechnologydevelopmentsandcompetitoractivities;
➔ Developandgenerate more BusinessPartnersandqualityCorporate Accountsinthe Emerging
SME Market
• Life Planner
Pramerica Life InsuranceCompany,Inc.(a Prudential Financial ofAmericasubsidiary),PasigCity,
Philippines(November2001 to May 2003)
Achievements/AwardsReceived:
➢ Mr Persistency –HighestPersistencyforthe periodDecember2001- August2002
➢ Mr. S Award – HighestFace Value forthe Monthsof January-April &July2002
➢ Mr AP Award – HighestAnnual Premiumforthe Monthsof February,April,June 2002
➢ Mr. Early Bird – Most earlyinattendance of AgencyMeetings&Trainingsforthe Months of
November2001 - February2002
➔ An independent-contractordoingIncome Replacement,whichiscustomizinginsurance plans
to an individualdependingonthe outcome of the Financial Analysisthatwe renderasthe heart
of ourservice;
➔ We helpourclientsfigure outthe differentfundsthathis/herfamilywill be needingincase of
an untimelydemise,i.e.includingMonthlyLivingExpenses,EducationFunds,WeddingFunds,
HousingFunds,EmergencyFunds,LastExpensesFunds,RetirementFunds,Inheritance
Countermeasure Funds&Last ExpensesFunds;
➔ Activelyseekout Prospects/Referrals&setan appointmentthroughthe telephone to
schedule aFinancial Analysismeetingbeforewe wouldpresentthe policywhichwe customize
accordingto the fundsneeded“toprovide peaceof mind&financial security”toall theirloved-
ones;
➔ Commitmyself astheir“PartnerforLife”doingregularcustomerservice/PolicyReviewsby
callingonthemoccasionallyandmakingourselvesavailable whenthere isachange in their
lifestyle and/ortheirfamily’sneeds.
• OncologyDivisionProduct Specialist
Bristol-MyersSquibb(Phils.),Inc.,Makati City,Philippines(January1999 to October2001)
Achievements/AwardsReceived:
➢ 1999 Taxol Product award2nd Runner-Up
➢ Most Valuable Performer2000 Runner-Up
➢ 2000 Taxol 100% SalesPerformance
➢ 2001 NaseaProduct TopnotchAward
➔ Taskedwithpromoting&strengtheningBMSOncology(Anti-Cancer) Productsvia:
1. Direct ProductDetailing
7. 2. Product Presentations
3. CME PocketSessions
4. Round-Table Discussions
5. Lay Fora withPatientSupportGroups/AdvocacyGroups
➔ As such,I had developedaverygoodtime managementscheduletoensure thatI can cope
withthe demandsof meetingmyDoctors(TopOncologists,Hospital Directors/Administrators,
OpinionLeaders,andMedical SocietyPresidents),KeyAccount/Drugstore Owners&
Pharmacists,Distribution&CollectionCounterparts,PatientSupportGroups&Patient
AdvocacyGroups,especiallyall thoseenrolledinourPatientHelpPrograms;
➔ As the No.1OncologyCompany worldwide,Ihave proudlydevelopedastrongprescriptionbase
inmy territorywhile atthe same time workedonstrengtheningbusinessrapport&franchise
withall my newandexistingcustomersthroughall the years;
➔ Maximizingaccountsalescontributing toBMS Oncology’sNO.1 Rankin the Philippine
CytostaticMarket;
➔ Effectivelypromote andimplementmarketingprogramsforspecializedanticancerproductsin
SouthGMA & SouthLuzon province.
• Cardiovascular DivisionProduct Specialist
Bristol-MyersSquibb(Phils.),Inc., Makati City,Philippines(January1994 to December1998)
Achievements/AwardsReceived:
➢ Yieldedunsurpassedrecordforsalesgrowthinassignedterritories
➢ 1997 LipostatProduct Award
➔ HandlesDirectPromotion&ProductDetailingof BMS CardiovascularProducts[‘Capoten’
(Captopril),‘Lipostat’(Pravastatin),'Capozide’(Captopril +HCT),‘Questran’(Cholestyramine)]
to Cardiologists,Internists,Diabetologists,FamilyPhysicians,General Practitionersinmy
assignedareas;
➔ Developstrongrapport/franchise&highproductawarenessamongHospital
Directors/Administrators,KeyOpinionLeaders,andMedical SocietyPresidents,Key
Account/Drugstore Owners&Pharmacists,Distribution&CollectionCounterparts,Patient
SupportGroups & PatientAdvocacyGroups,especiallyall thoseenrolledinourPatientHelp
Programs;
➔ Responsible forgrowingmarketshare of BMS CardiovascularProductsinassignedTerritories
thru exemplaryTerritory&SalesManagementandstrictimplementationof marketingplans
and strategies.
• Territory Manager - Carry-All Division
Bristol-MyersSquibb(Phils.),Inc.,Makati City,Philippines(January1992 to December1993)
Achievements/AwardsReceived:
➢ Cardiovascular& Antibioticproductlinesachieving106% of YTD SalesQuota
➢ CapotenProductAward
8. ➢ LipostatProduct Award
➔ Strengthenedmarketleadershipof bothBMS Cardiovascular[‘Capoten’(Captopril),‘Capozide’
(Captopril +HCT)] & BMS AntibioticsProducts[‘Prostaphlin’(Cloxacillin),‘Zanitrin’ (Cefatrizine),
‘Polymox’(Amoxicillin)] inassignedterritories;
➔ DevelopedBMSBrand loyaltyamongdoctorsinthe Whole of Pangasinan(Central,Western&
EasternPangasinan)
• Territory Manager - AntibioticsDivision
Bristol-MyersSquibb(Phils.),Inc.,Makati City,Philippines(May1991 to December1991)
Achievements/AwardsReceived:
➢ Maintainedmarketleadership&developedbrandloyaltyinassignedterritories
➢ Achievedincremental26%increase inaverage MonthlySales
➢ Mr. Mercury Drug Award
➢ Mr. OPDAward
➢ ProstaphlinProductAward
➔ Maintainedmarketleadershipanddevelopedbrandloyaltyamongdoctorsinthe area of
BaguioCity,BenguetandLa Union(NorthLuzon Islands).
EDUCATION:
● AB PhilosophyinHumanities/PriesthoodMotherof Good Counsel Seminary - SanFernando
1988 to 1991
● AB PhilosophyinHumanities/PriesthoodHolyRosaryMajorSeminary - Naga 1987 to 1988
● AB Pre-DivinityininHumanities/PriesthoodAteneoDe ManilaUniversity/SanJose
Seminary - QuezonCity1986 to 1987
● HighSchool (Minor Seminary) inSecondaryEducationOurLadyof PenafranciaSeminary -
SorsogonCity1982 to 1986
● ElementaryinPrimaryEducationGrades1 - 6 PaterosCatholicSchool - Pateros1977 to 1982
● KindergarteninPre-School AteneoDe DavaoUniversity- DavaoCity1976 to 1977
SKILLS:
ProductDetailingSkills,BusinessDevelopment,TeamManagement,Telemarketing,Project
Planning,ProjectManagement,ProjectCoordination,BusinessAnalysis,Budgeting,
Administration,BasicComputerSkills,MicrosoftOffice,Financial Analysis,PublicSpeaking,
PublicRelations,RelationshipManagement,Budgeting,NegotiationSkills,CustomerService,
CustomerRelationshipManagement,Financial Management
9. LINKS
https://ae.linkedin.com/in/rinofel-coronel-ba6b6514
PUBLICATIONS:
Condo-PreneurshipProgramLaunchinginOman
https://www.youtube.com/watch?v=VkaWDhdvang
As an International MarketingManagerinthe Middle Eastfor Eton PropertiesPhilippines,Inc.(EPPI),
my role isto entice &excite ExpatstoinvestinPrime Philippine Properties(suchasCondominiums&
Residential Villas) asasource of rental & passive income andtostart havingan InvestorMindset
evenassimple employees&overseasworkers.
I regularlyconductRoadshowPresentationsinKuwait,Oman,Qatar& UAE and one time,arranged
for a Philippine Programtofeature in“BalitangMiddle East”waybackin February2012 the
launchingof a "CondoPreneurshipProgram"IstartedinOman as reportedbyABSCBN TFC
CorrespondentRowenSoldevilla