1. I’m yours. Driving Brand image with social media [Garrett mcguire]

3. Facebook fans: 173,557

4. Twitter followers (@ChryslerAutos): 9,132

5. Twitter followers (@Chrysler): 13,612

6. YouTube Subscribers: 2,744CHRYSLER

8. In general, focus has shifted to multicultural groups: Hispanics, African Americans, and Asians

9. Chrysler 200 & 300

10. Men & women (with focus on men), 25-34, sophisticated professionals, urban

11. Chrysler Town & Country

12. Parents (with a focus on mothers) 30-45 with young children and focus on safetyCHRYSLER

14. Chrysler is the smallest of the “Big Three”

15. Strategically shifting target market to younger and more diverse demographicsCHRYSLER

17. Build upon already established online presence on aforementioned social media sites

18. Encourage positive attitudes of Chrysler on social mediaCHRYSLER

20. Use Facebook, Twitter & YouTube

21. Selected stories will be chosen for online commercial

22. Gives people the opportunity to interact with the brand, upload testimonials, and give a human-like dimension to the bran.CHRYSLER

24. Actively listen, measure and evaluate conversation

25. Search Engine Optimization

26. Promotion of the campaign will vital to the success. Increase awareness with effective SEO

27. Measure mentions, comments, submissions and fan/follower increases CHRYSLER

29. $100 to each winner for 8 weeks

30. Cost for social media professions to continuously monitor

31. Minimal cost to produce online commercialsCHRYSLER

33. Social media professionals would gauge interactions and make changes as needed.CHRYSLER

35. Number of comments, submissions

36. Sentiment increases

37. Search Engine Optimization

38. Chrysler keyword ranking

39. Increase in followers, fans, subscribers

40. Review top referring search engines

41. Overall webpage visits compared to years prior

42. Measure ROICHRYSLER