The document discusses ParkServe, an initiative by The Trust for Public Land to map parks and measure park access for urban areas in the United States. ParkServe aims to map parks and park access for all US urban areas and census places by May 2018. It will summarize park access for over 80% of Americans. The document outlines ParkServe's components: data collection, creation, loading, modeling and verification. It discusses strategies for large-scale data collection and automation, including taking an iterative approach and evolving the data model as needed. Challenges mentioned are building everything from scratch and balancing speed vs efficiency in workflow.