Today, we are witnessing dramatic changes in lifestyle which in turn is resulting in changes in consumption patterns of consumers across the world. The lifestyle change of the consumers, across demographics, is associated with demand for more convenience and healthy foods. The demand for convenience foods has been addressed by the food industry through adoption of innovations of food scientists, technologist and packaging experts. This has resulted in a range of convenience foods across all categories of the food industry. The growth in the processed foods segment has been one of the most noticeable trends in the recent years in the Indian market.

1. Digital Re-print -
November | December 2012
EXTRUSION: an ever growing aspect of the
Indian food processing industries
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2. FEATURE
EXTRUSION:
an ever growing aspect of the Indian food
processing industries
by Raj Kapoor, Managing Director, Assocom-India Pvt. Ltd, India
T
oday, we are witnessing dramatic increasingly being recognised as important tion, but also in infrastructure development,
changes in lifestyle which in turn is in India too. marketing, inspection and testing services,
resulting in changes in consumption Food retail is taking-off and as it increases, technology development and so on.
patterns of consumers across the world. the availability of processed foods will widen. Given the skew in income distribution
The lifestyle change of the consumers, The process of disintermediation has begun among the population, there will be demand
across demographics, is associated with and supply chain efficiencies are set to for processed foods at every price point –
demand for more convenience and healthy improve. from low-end product to high-end product.
foods. The demand for convenience foods A prominent feature of the processed This is a big advantage to producers while
has been addressed by the food industry foods industry is the presence of multi- examining market size and investment.
through adoption of innovations of food national corporations. Many have already
scientists, technologist and packaging identified the potential of the Indian market. Nutrition security
experts. This has resulted in a range of While our country’s economic growth
convenience foods across all categories Government backing
of the food industry. The growth in the The Ministry of Food Processing
processed foods segment has been one Industries has a number of incen- Table 1: India - Area and Production of
Agricultural Products
of the most noticeable trends in the tives schemes that entrepreneurs
recent years in the Indian market. can benefit from. Given the huge India’s
market potential, the Indian gov- (Production in million tons) India Rank in
ernment considers food process- World
Tapping India’s potential ing as ‘sunrise’ industry.
India’s humungous market size, ravenous Major trends in the Indian
appetite for food (given the existing low per food processing industries reveal Arable Land (million ha) 151 2
capita consumption) with growing incomes an expanding product variety and
and changing lifestyles create incredible improved packaging. Interestingly, Irrigated Land (million ha) 55 1
market opportunities for food producers, regional brands are coming to the Cattle (million heads) 186 2
machinery makers, food technologists and fore. Improvements are seen in
service providers. In addition, the policies food retail environment. Wheat 93.9 2
of the government are investor-friendly Mergers and acquisitions are
Rice 104 2
and, importantly, financial, technological and beginning to happen. This trend,
human resources are readily avaliable in the currently nascent, will eventually Coarse grains (including maize) 42.22 3
country. lead to consolidation of capaci-
The sector has grown at seven percent ties and modernisation. Beyond- Milk 100 1
a year until the Tenth Five Year Plan. With border investments take place Fruits 47 2
rising incomes and demographic pressure, from India.
growth is set to register 10 percent and The Indian government allows Vegetables 82 2
more. 100 percent foreign direct invest-
As demand for foods including conven- ment in the food processing Edible Oilseeds 30 3
ience foods, packaged and branded goods industry. A number of overseas
increases, so does awareness about health businesses are currently looking at Pulses 18 1
and food safety. While food standards India as an investment destination. Sugarcane 350 2
and labelling laws are becoming stricter by Investment opportunities are avail-
the day in developed economies, they are able not merely in food produc- Tea 0.85 1
22 | november - december 2012 Grain &feed millinG technoloGy

3. Events
FEATURE
story is real in terms of human development large quantities. One of the
indicators, the performance has been a cause ‘One show, 2:
unique features of this tech- Table once a year…endless opportunities’
about
for concern. India is way down in the Human nology is to fortify processed
January 28 - February 1, 2013, Atlanta, USA Size Size techno
Development Index and very high in Global food products with micro- Growth expos
T
Category (Million (Million
Hunger Index. As per National Family Health nutrients. here is nothing quite Rupee) vice US$)
Novak, (%)
president, membership oppor
Survey, 42.5 percent of children under the As extrusion process is like IPPE. The integra- and public relations, American Feed purcha
age of five are underweight and 69.5 percent a high temperature short tion of three interna- Industry Association, USA to talk maker
anaemic. Pervasive malnutrition and under- time process, it can retain tionally recognised Packagedshows 11000 her involvement with7the event.
trade Milk about 220 from a
nutrition is reported across the country. the micronutrients efficiently.
brings suppliers and buyers
Serious calorie and protein deficiency is seen Some of the most promis- Biscuits 6500 130
together for education, technol- What is your role at IPPE? 17 With
especially in rural areas. The risk that the ing products that can allevi- exchange and Edible Oil
ogy network- 6100am one 122three points of con-
I of 13 show
country may rapidly move towards nutrition ate both micronutrient and encompassing the entire tact for the International Production
ing peop
Tea 3700 74 8
insecurity is real. macronutrient malnutrition spectrum of farm to table. and Processing Expo, who also Th
Given the age profile of the population are, textured protein prod- Savory Snacks * 2100 42 19
include Dr. Charlie Olentine, U.S. oppor
(31 percent below the age of 15, and 53 per- ucts, lentil analogue, recon- This year, the combination of Poultry & Egg Association and Anne work
Confectionery 2100 42 12
cent below the age of 25 representing the stituted rice, snack products International Feed Expo (IFE), Halal, American Meat Institute.
the grain in
future of India), the implications are serious. etc. All these products can International Poultry Expo (IPE), Olentine and39 team focus on the
the Vegetable Oil 1950 his 7 nologic
Malnutrition exerts long-term adverse effect be efficiently fortified with the American Meat Institute’s International Poultry Expo part of
and and to
Milk Food Drinks (MI Ds) 1450 29 2
on human health, labour productivity and various micronutrients. International Meat Expo (IME) will IPPE; Halal and her team focus on technic
general wellbeing. It is recognised that per- attract over Ghee (Clarified Butter)
25,000 attendees from the International Meat Expo and I,
1300 26 17 develo
petual under-nutrition results in low resist- A variety of over 100 countries and over 1,100 along with the staff at AFIA, focus
Salt 1300 26 13
ance to infections and increased morbidity. applications exhibitors. on the International Feed Expo. Wha
One further advantage of While the IPE focuses on poul- 1100
Baby Foods 22 1 make
Versatile processing this technology is to reduce and egg producers1000 the IME (Indian Rupee) the themes of
try and million What are = 20 million US$ Iw
Extrusion technology is one of the most the cooking time of the proc- processing, the IFE is designed IPPE?
meat the Te
versatile food processing techniques with essed products. This has an manufacturers of feed, pet food, All India (Urban + Rural), MAT Dec
for Source – AC Nielsen retail audit, ‘One Show, Once A Year… Produc
wide range of applications. One of the most economic advantage while ingredients and equipment.
feed 2006
Endless Opportunities’ sums it up will pr
important applications of extrusion technol- using these processed prod- In addition to the mammoth well. With three partners this year, presen
ogy is to produce healthy and nutritious ucts in the feeding programmes. Thissquare feet and nutrition securityare India include: micro- for
400,000 technol- trade show, there in endless opportunities produc
alternates /analogues to some staples. Also, there will number nutrient fortification of basic commodities;
ogy can be used to manufacture a also be a full education attendees in all the feed and protein Produc
extrusion technology can help in utilising low of processed and value added food products manufacturing reconstituted rice; production
programme with sessions in English, sectors. exhibito
cost raw materials as well as underutilised in large volumes. Some of Spanish and Portuguese. textured soy proteins in large volumes; for
the products and of The IPPE offers one location new p
grains to manufacture these analogues in applications which have relevance to food up manufacturing high feed industry to network, learn
GFMT caught with Sarah the protein snacks. feed, p
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6. FEATURE
Modern food processing methods offer typical combination of pulses and cereal. As starches, precooked pasta, protein enriched
an economic, nutritious and healthy alternate far as cost of protein is concerned, protein foods. There are more 5,000 manufactur-
to this crisis without compromising the taste cost from dal analogue is almost one third of ers of extruded snacks including 10 major
and food habits. protein from tur/moong/urad dal. corporate like Britannia, PepsiCo, ITC Foods
Another unique characteristic of this and Parle Agro.
Cooking dal by extrusion product is it is very easy to cook. As it is But it not just foodstuffs that can benefit
Extrusion cooking, one of the versatile a pre-cooked product it takes less than 10 from extrusion; there are also a variety of
food processing technologies can be put to minutes to cook on open flame compared options for animal feeds such as pet foods
use to manufacture soy-based dal (lentil) to more than 25 minutes for other dals. and treats, aquafeed, hygienic animal feeds.
analogue using locally available raw materials. This characteristic is of utmost economic
value especially in saving Guiding principles
fuel costs during cook- In view of the emerging challenges to fine
"India has a predominantly young ing for the mid-day meal cereals rice and wheat as well as emerging
programs. Also, this nutrition security challenge facing hundreds of
population with 53 percent of citizens product can be a per- millions, extruded foods offer lots of opportuni-
fect vehicle for micro- ties to tackle and food and nutrition security.
below the age of 25 and 31 percent below nutrients fortification to Moreover, it is need of hour that food, more
15; the nutrition status for this young combat deficiencies such specifically nutritious food, should become a
as iron, zinc and vitamin basic human right. The threat of nutrition insecu-
demographic deserves to be improved" A. Above all this prod- rity and pervasive malnutrition / under-nutrition
uct which has a good needs to be addressed with great urgency.
amount of protein from India has a predominantly young popula-
Dal analogue is made from edible grade soy can certainly help in reducing certain tion with 53 percent of citizens below the
defatted soya flour, whole-wheat flour and diet related degenerative diseases like heart age of 25 and 31 percent below 15; the
turmeric powder. As dal analogue is made disease and osteoporosis. nutrition status for this young demographic
from in expensive raw materials, it is less deserves to be improved.
than half the price of Tur dal to the consum- Expanding extrusion Several welfare programmes (in which
ers. Dal analogue has more than 30 percent The Indian extruded food and snack food is an integral part) currently in opera-
protein which is more than 30 percent food segment has been growing at 15 per- tion must aim to include locally grown / avail-
increase in protein content compared to cent per year. Opportunitites for extruded able cereals that are at once economical and
some of the traditional dals like Tur, Moong food products include textured vegetable nutritious. In addition, the millions of growers
and Chana. The quality of protein is superior proteins, ready to eat breakfast cereals, need improved crop marketability and more
to any of the dals as this product has the expanded snacks, infant foods, modified remunerative returns.
AB IG thank you O&J HØJTRYK A/S
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AB Vista DLG e.V. / German Agricultural Society Project Organisation Alexander Torlach GmbH
Adifo N.V. Duxes Business Consulting Inc. PT Napindo Media Ashatama
Advantique Group Pte Ltd EuroKarma Rank Hovis
AEMIC Expogroup R-Biopharm Rhone Ltd
Agromatic AG EXPOKHLEB Rembe GmbH Safety & Control
Akzo Nobel Surface Chemistry AB Extru-Tech Inc Romer Labs Diagnostic GmbH
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Almex b.v. Filip GmbH Sanderson Weatherall
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American Feed Industry Association Foretell Business Solutions Pvt Ltd SCE nv, Silo Construction & Engineering
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Assocom-India Pvt. Ltd. Fundiciones Balaguer S.A. Shandong Yingchun Steel Silo Manufacturing Co.,Ltd
Australasian Milling Conference 2012 Globalgap c/o Foodplus GmbH Silexport International
Bastak Gida Makine Medikal paz. Lth. Lhr. San. Tic. Ltd Sti Haymarket business exhibitions Silos Cordoba
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Beijing Show World International Exhibition Co., Ltd. IAOM Special Nutrients
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Borregaard ICC - International Association for Cereal Science and Tapco Inc
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Braime Elevator Components Ltd IFWexpo Heidelberg GmbH THAIS CORPORATION
Bridge2Food International Grains Council The Grain Elevator and Processing Society
Bruker Optik GmbH International Research Network Ltd Tornum AB
BTO Exhibitions BV Ipack-Ima Spa U.S. Poultry & Egg Association
Buhler AG Jacob Sohne GmbH & Co Ugur Makina
Business Empire Exhibition JCB Consulting Ltd United Business Media (M) Sdn Bhd
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