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GAMES FOR HEALTH EUROPE CONFERENCE 2018
Patient One Ready:
How to engage a player
Yuliya Chernenko
Agenda
1. What is game?
2. Who is a player?
3. Knowing your player
4. Health Games Typology
5. How can it help?
6. Questions
What is game?
• Four Defining Traits of a Game – from “Reality is Broken: by Jane
McGonigal
• The Goal
• The Rules
• The Feedback
• Voluntary Participation
“Playing a game is the voluntary attempt to overcome
unnecessary obstacles”
Definition from Bernard Suits
Bartle taxonomy of player types
Bartle methodology is a classification of video game players based on a
1996 paper by Richard Bartle according to their preferred actions
within the game. The classification originally described players of
multiplayer online games (including MUDs and MMORPGs), though
now it also refers to players of single-player video games.
• Achiever
• Explorer
• Killer
• Socializer
BrainHex – types of gamers
BrainHex is the new player satisfaction model by International Hobo. Since 1999,
International Hobo Ltd has been at the forefront of developing new models of play in order
to understand how and why people play videogames, board games and games in general.
The goal of this research is to make better games for everyone, to investigate the barriers
which stop some players from enjoying videogames, and to appreciate the many different
reasons why players enjoy some play experiences and hate others
• Seeker
• Survivor
• Daredevil
• Mastermind
• Conqueror
• Socializer
• Achiever
What is a Health game?
• Nintendo Wii
• Game is more important than Health effects (if we can forget about Health
effects, the value of game would still be significant)
• Gamified Apps (Zombie Run)
• Health Impact is of more interest than game (without it there is no point in
game)
• Has a behavior/health-oriented goal
Types of Health games
• Games with a main feature being game itself with some impact on
health or well-being (most of Wii games), likewise in first case if we
would throw out the health objective from the game – it would not
affect the value of the game itself.
• Games that have some main health-related goal but with very
integrated game elements
• Games where the main objective is related to health and the game is
more of additional feature or even absent and instead there are
gamified elements. In the latter case if we would throw out game –
the application would be usable on its own,
How can it help?
• Define your goal
• Who is you core audience? Who is you primary audience?
• What do they value in games?
• Do not put game elements for the sake of game elements.
Questions?

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Patient One Ready: how to engage player

  • 1. GAMES FOR HEALTH EUROPE CONFERENCE 2018 Patient One Ready: How to engage a player Yuliya Chernenko
  • 2. Agenda 1. What is game? 2. Who is a player? 3. Knowing your player 4. Health Games Typology 5. How can it help? 6. Questions
  • 3. What is game? • Four Defining Traits of a Game – from “Reality is Broken: by Jane McGonigal • The Goal • The Rules • The Feedback • Voluntary Participation “Playing a game is the voluntary attempt to overcome unnecessary obstacles” Definition from Bernard Suits
  • 4. Bartle taxonomy of player types Bartle methodology is a classification of video game players based on a 1996 paper by Richard Bartle according to their preferred actions within the game. The classification originally described players of multiplayer online games (including MUDs and MMORPGs), though now it also refers to players of single-player video games. • Achiever • Explorer • Killer • Socializer
  • 5. BrainHex – types of gamers BrainHex is the new player satisfaction model by International Hobo. Since 1999, International Hobo Ltd has been at the forefront of developing new models of play in order to understand how and why people play videogames, board games and games in general. The goal of this research is to make better games for everyone, to investigate the barriers which stop some players from enjoying videogames, and to appreciate the many different reasons why players enjoy some play experiences and hate others • Seeker • Survivor • Daredevil • Mastermind • Conqueror • Socializer • Achiever
  • 6. What is a Health game? • Nintendo Wii • Game is more important than Health effects (if we can forget about Health effects, the value of game would still be significant) • Gamified Apps (Zombie Run) • Health Impact is of more interest than game (without it there is no point in game) • Has a behavior/health-oriented goal
  • 7. Types of Health games • Games with a main feature being game itself with some impact on health or well-being (most of Wii games), likewise in first case if we would throw out the health objective from the game – it would not affect the value of the game itself. • Games that have some main health-related goal but with very integrated game elements • Games where the main objective is related to health and the game is more of additional feature or even absent and instead there are gamified elements. In the latter case if we would throw out game – the application would be usable on its own,
  • 8. How can it help? • Define your goal • Who is you core audience? Who is you primary audience? • What do they value in games? • Do not put game elements for the sake of game elements.