How we use tablets to get children (socially) active
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TRACK 7(3) | DAY 2 - 3 OCT 2017 Mark van Kuijk, Founder lapp | Lab Director Game Solutions Lab (NL) Games for Health 2017
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How we use tablets to get children (socially) active
- 2. How we use tablets to get children (socially) active Games for Health 2017
- 3. How we use tablets to get children (socially) active Games for Health 2017
- 4. Donât innovate Games for Health 2017 Disclaimer: this is not a scientific validated statementDisclaimer: this is not a scientific validated statement Donât innovate Games for Health 2017
- 5. What is this talk about? ⢠Overview of lapp & our games ⢠Our struggle to get these games into the wild
- 6. Who am I? Founder of Lapp Studio manager @ Game Solutions Lab +10 years in game industry +30 shipped titles >300 games produced Previously Curriculum manager ICT & Game Design Studio manager @ GameHouse
- 7. ButâŚ.Who am I? ⢠Father of 2 ⢠Happily married ⢠âgamerâ Hard to find games to play together...
- 8. ButâŚ.Who am I? ⢠Father of 2 ⢠Happily married ⢠âgamerâ Hard to find games to play together... Not as much as I would like
- 10. Menno van Pelt-Deen Designer & Researcher Now Designer Lapp Incubation Manager Dutch Game Garden Chairman St. Games [4Diversity] Designer Swimgames.nl Creating games with and for children User-tested Lekker with 1500+ children Developed games in the Swimming pool Tutored 300+ game projects Organized 10+ gamejams Background Professor Fontys University ICT PhD games to motivate learning & sports Master New Media Digital Culture Bachelor Design & Technology Researcher at Ranj Serious Games Jury Cinekid New Media Awards Member of Jury Dutch Game Awards Mark van Kuijk Producer Now Producer Lapp Producer Game Solutions Lab Dean & Professor Fontys University ICT Producer Swimgames.nl Background Producer and Studio director GameHouse Europe Project manager eBusiness Master of Science in Management Of Informatics Shipped 25+ commercial games Delicious, Yahtzee, Trivial Pursuit amongst others
- 12. Access to tablet devices amongst children grows exponentially!
- 13. This is what happens: Solitary play, isolated from surroundings
- 14. This is what we are aiming for
- 15. Lapp = social play
- 21. Lapp = physically active play
- 22. Sing & Move-Along Game: enhanced with SFX and camera detection. Easy movie editing for- and sharing with family members
- 26. ⢠10:1 prototype to viable product ratio ⢠Merging different kinds of game play is hard ⢠We had tough times to explain the games without us as moderator Our struggles
- 27. ⢠Visited numerous conferences ⢠Had hundreds of talks (Sesame street, Worry Eaters, Pepsico, Kelloggs, Kinder, publishers, investors) ⢠Many enthusiastic responses Our struggles
- 28. ⢠In the end a lot of dead ends ⢠Publishers want to play it safe ⢠Long and slow processes at brand companies ⢠(Swimming) industry based on old business models Our struggles
- 29. ⢠In the end a lot of dead ends ⢠Publishers want to play it safe ⢠Long and slow processes at brand companies ⢠(Swimming) industry based on old business models Our struggles BUTâŚour struggles start to pay off
- 30. Lapp = serious about play
- 36. What we do at our lab? ⢠Work with partners ⢠Exploring games for difficult issues through rapid prototyping ⢠Validating for bigger roll out To have a positive impact on peopleâs life and happiness.
- 37. But wait⌠I am earning a living by creating games:
- 38. But wait⌠I am earning a living by creating games: ⢠which is the best job ever!
- 39. But wait⌠I am earning a living by creating games: ⢠which is the best job ever! ⢠that impact life, which still is hard
- 40. But wait⌠I am earning a living by creating games: ⢠which is the best job ever! ⢠that impact life, which still is hard ⢠with the right partners
- 41. But wait⌠I am earning a living by creating games: ⢠which is the best job ever! ⢠that impact life, which still is hard ⢠with the right partners This is the best thing to do and worth all the effort
- 42. Donât innovate Games for Health 2017 Disclaimer: this is not a scientific validated statement And find the right partners early on⌠do innovate! soâŚ
- 43. Donât innovate Games for Health 2017 Disclaimer: this is not a scientific validated statement Thank you! do innovate! so⌠www.studiolapp.nl mark@studiolapp.nl
Hinweis der Redaktion
- Hi all! Welcome to my talk: . When I was working on this presentation I was inclined to rename the presentation. Weâve come from a long road..
- Hi all! Welcome to my talk: . When I was working on this presentation I was inclined to rename the presentation. Weâve come from a long road..
- Hi all! Welcome to my talk:
- But who am I on a more personal level.
- But who am I on a more personal level. As soon as they were big enough to play games on a tablet, I was looking fror games that we both enjoyed playing in stead of only getting enjoyment from watching her play. That made me think and started talking to Menno about this en we decided to found lapp
- Lapp is a game ideation, prototyping and user research company. We create innovative games that are further produced by our partners.
- Access to tablet devices amongst children grows exponentially!
- This is what actually happens: Solitary play â isolated from surroundings
- This is what parents want/expect: Children playing together
- The sedond pillar of Lapp is social interaction. When we design games we try to not focus on what is happening on the screen, but we use the screen to elicit social interactions between the players. Conversation starters
- In the game rups we merged two types of gameplay that is attractive for both age groups. On the one hand cognitive skills for the parent: the parent has to figure out how to solve the puzzle together and the child is moving around the screen and needs to do pattern matching: caterpillar can eat leaves and a mouse can eat cheese. Backed up by playtesting with a broad age range, parents are able to transfer puzzle skills to the child according to de mental development of that child.
- Story detectives is a 6 hour prototype. It shows how we work. We make a quick and ugly prototype and user test it immediately
- In this game, children see the end of a comic. They need to interview their parents what might have happened to fireman sam. If they ask correctly the corresponding image is shown
- This way, chidlren complete the story
- The sedond pillar of Lapp is social interaction. When we design games we try to not focus on what is happening on the screen, but we use the screen to elicit social interactions between the players. Conversation starters
- Mirror star = karaoke for children with added special effects. Parents can edit the recording in an easy movie-editor and share it with family and friends
- And we still face problems: Rups is quite different as one would expect while playing with a tablet. The gesture movements are not in line. Lekker is a super easy mechanic, but the concept of having the device being left on a position, needs explainig. Also the concept of a lobby system is hard for children. Extra technical checks would help but we arenât there yet. We want to minimize setup times.
- Partners as Sesame street struggle with digital distribution. Pepsico loved the concept but want to have it proven.
- Partners as Sesame street struggle with digital distribution. Pepsico loved the concept but want to have it proven.
- Lastly, Lapp is good in designing non-conventional serious games. With a PhD in Games and Motivation, Dr. Menno Deenâs thesis is our guide for designing motivational games.
- This is the early prototype of Yoganimals (working title) for a pharmaceutical company. Itâs a small daily yoga ritual in which children take their medicine. With it we hope to relax the child and create a positive experience around the therapy.
- This is VilDu. A game that lowers the boundaries tot talk about sexual abuse. It is now used in therapy sessions. Vildugame.wordrpess.com. Coming Friday we find out if it wins a Dutch Game award. Iât has been co-developed with de Rading.
- Last February I started working ath the Game Solutions lab. This doesnt mean Lapp is dead, not at all!
- Hey a pattern is arising!
- Hi all! Welcome to my talk:
- Hi all! Welcome to my talk: