1. Branding our Cultural Culinary
Heritage &
Rich Gastronomic tradition
of sharing meze,
simple, delicious, sociable food
by Aris Kefalogiannis
C.E.O. Gaea Products S.A.

3. The modern consumer
Generation “we”
changing marketing
Ethical Marketing

4. 7 indispensable
elements of successful
heritage branding

5. Strong
Vision &
Values

6. • Sell the highest quality, natural & organic products available
• Satisfy & delight our customers
• Assisting the development of the Gaea team & providing a safe and
rewarding environment
• Care about our community & our environment
• Providing fair reward to our suppliers, through stable
relationships
• Creating wealth through profitable growth
• Innovate in pursuit of excellence
• Promote consumer health - wellness through healthy eating
education

7. Social
Responsibility,
real actions
coming out of the
heart
corresponding to
the corporate
ethos

9. Protection
of the
Environment

10. The 1st Carbon Neutral Olive
Oils & Olives Worldwide
1st Olive Oils with Water Footprint

11. Respect Culture,
The Vranas Olive Press
Museum Olive Oil

13. Act Collectively,
promoting
stakeholder
wellness
From Kritsa to
Cat Cora &
the Dual Branding
concept

16. Innovative &
Retro Innovate!
From the
petrified olives
of Santorini to
the snack pack &
oxymelo, the
balsamic of the ancient
Greeks

18. Extrovert ,
speaking to
the world

19. Gaea Market Shares
UK
USA
6%
14%
SCANDINAVIA
11%
NORWAY
DENMARK
17%
18% GERMANY
GREECE
2%
8% RUSSIA
21%
15 OTHER
3% COUNTRIES

20. @Gaeaproducts
GaeaProductsSA
Thank you for
your attention