Global Experience Specialists (GES) kept more than 17,000 participants and 600 exhibitors engaged at Heli-Expo, the world’s largest trade show dedicated to the international helicopter community, by putting Bell Helicopter front and center. The spectacular booth design created to house two new helicopters, coupled with pre and during show marketing tactics, proved to be a huge success. From video, an original music score, and theatrical lighting and special effects, see how GES pulled out all the stops to put Bell in the spotlight.

1. Case Study | Bell Helicopter-, Heli-Expo 2011
GES and Bell Helicopter- Soar
Above the Competition
Overview
With a successful business relationship spanning more than 27
years, GES and Bell reached new heights at the 2011 Heli-Expo in
Orlando, Florida. The world’s largest trade show dedicated to the
international helicopter community, Heli-Expo attracts more than
17,000 participants and 600 exhibitors from all around the world.
Debuting two new “ships” to its fleet, Bell asked GES to produce a
spectacular experience to reflect its leadership status in the avia-
tion industry. GES delivered an impeccable turnkey performance
that soared.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Bell Helicopter-, Heli-Expo 2011
Objectives
• Deliver a spectacular experience to showcase and debut
two new Bell Helicopters, the 407GX and the 407AH.
• Position Bell as the one-stop-shop for commercial aviation.
Solutions
• Designed and delivered a spectacular booth to stage the
two new helicopters along with several other machines.
• Created a premiere event to unveil the new helicopters,
including dramatic reveal, original music score,
atmospheric lighting and special effects, specialty
video and customized scripts for executives.
• Simulated the new cockpit for attendee interaction.
• Showcased Bell Helicopters in action through video displays.
• Organized a VIP reception for 1,200 attendees.
• Targeted pre-show landing pages to various markets to
capture customer information and product preferences.
• Giveaways with the Bell Helicopter brand included eight
water bottle designs focused on target markets, dust cloths,
hotel key cards and a specially created Bell cookie.
• Designed and created print materials, including
brochures and litho sheets that functioned both as
stand alone and integrated marketing tools.
Results
• More than 41 orders taken during the four-
day event with 13 on the first day.
• 70% of invitees attended personalized theater briefings.
• 85% of invitees attended Bell’s customer appreciation event.
• With this show’s success, Bell opted to reprise this
booth operation at the June 2011 Paris Air Show.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)