This document outlines George Ohan's presentation on digital media and online marketing strategies for business owners through SCORE. It discusses focusing social media content on target audiences, engaging customers and knowing their needs. It provides tips on setting goals and expectations for social media, tracking results, training staff, using hashtags, and understanding search engine optimization versus paid social media. Key social media sites are listed, including Facebook, Twitter, Pinterest, YouTube and LinkedIn. Resources for continuing education are also provided.

1. www.scorela.org
SCORE
Digital Media & Online Marketing
for Business Owners – George Ohan

2. www.scorela.org
SCORE®
HD Content vs. HD Context
• CONTENT: Can be confusing, Must
be focused at a target audience,
Compelling, Informative.
• CONTEXT: Are you engaging, Is your
company current, Do you really know
your audience?

3. www.scorela.org
External Environment
 What is your strategy for SM as it pertains to:
 1. Political
 2. Economical
 3. Social
 4. Technological
 5. Environmental
 6. Legal

4. www.scorela.org
1.Increase brand or product awareness
2.Improve brand or product reputation
3.Increase website traffic
4.Improve public relations
5.Improve search engine rankings
6.Improve customer support quality
7.Increase lead generation
8.Reduce customer acquisition costs
9.Reduce customer support costs
10.Increase sales revenue

5. www.scorela.org
1.Blogs
2.Vlogs – VIDEO Blogs – Use Google +
3.Word-of-Mouth
4.Product Reviews
5.User-Generated Content
6.Timed Execution of SM plan
7.Voting Features
8.Audience Engagement
9.Build Long-Term relationship
10.Give, Give, Give, and finally Ask

6. www.scorela.org
1.Which 5 sites are the most important to you?
2.How often will you update each site?
3.What is the content that will be posted?
4.Who will engage the customers?
5.Will SM contact info be printed on to marketing
materials?
6.Will you track followers, sales, and other
information?
7.How long are you willing to commit to a SM
strategy?

7. www.scorela.org
1.Set Goals - ROI
2.What do you realistically expect to get
in return?
3.How much time are you willing to
invest?
4.What should SM do for your business?
5.How fast should SM start “working” for
you?

8. www.scorela.org
1.Who is actively being trained on SM at your
company?
2.Can you spend 30 minutes per week on
education?
3.If not you, then who?
4.Training and Education will increase
confidence.
5.ACTION! You MUST make your move.

9. www.scorela.org
As it pertains to Social Media, what are your:
1.Strengths
2.Weakness
3.Opportunity
4.Threats

10. www.scorela.org
1.What is a hashtag?
2.How does it work?
3.Why do I need it?
4.How do my customers use it?
5.How should I use it?
6.How many hashtags is too many?

11. www.scorela.org
How Does GOOGLE Work?
* Search engines utilize automated software
applications (referred to as robots, bots, or
spiders) that travel along the Web, following
links from page to page, site to site.
* The information gathered by the spiders is
used to create a searchable index of the
Web.

12. www.scorela.org
Organic vs. Paid results…
1.You can see this on the side of most web
pages.
2.Top 3-5 links on most search results.
3.Ads placed in a different shade of color.
4.Organic results may or may not be seen
in search results.
5.Paid results may be directed to a specific
group of people.

13. www.scorela.org
Search Engine Optimization vs. Search Engine Marketing
1.What is SEO & SEM?
2.Do have any influence over SEO and
SEM?
3.Why is this important for my business?
4.How does SEO tie in to my other SM sites?

14. www.scorela.org
SEM
* Internet marketing method that focuses on
purchasing ads which appear on the result
pages of search engines such as Google.
* Many search engines offer ways for
individuals or businesses to purchase ads,
which typically appear above or to the right
of the content on the search result pages.

15. www.scorela.org
SEO
*Process of improving traffic to a given
website by increasing the site's visibility
in search engine results.
*Websites improve search engine
optimization by improving content,
making sure that the pages are able to
be indexed correctly, and ensuring that
the content is unique.

16. www.scorela.org
1.Facebook
2.Twitter
3.Pinterest
4.Blogger
5.Youtube
6.Linkedin
7.Google +
8.Instagram

17. www.scorela.org
SUMMARY
•Objectives
•Activities
•Social Media Strategy
•Expectations
•Training
•Hashtags
•How does Google work
•SEO vs SEM
•Different Social Media sites

18. www.scorela.org
RESOURCES
1. http://socialmediatoday.com/
2. http://mashable.com/category/social-media-strategy/
3. http://www.entrepreneur.com/marketing/#
4. http://www.socialnomics.net
5. http://tweakyourbiz.com

19. www.scorela.org
Speak now, or
forever hold your
peace.

20. www.scorela.org
Services
• Face-to-face counseling at no charge
• Email counseling at no charge
• Business workshops - nominal cost
• Website resources at www.scorela.org
• Free presentations from highly successful
entrepreneurs
Thank you for coming!!