This document provides information about a certified digital marketing training program that offers 9 certifications, including Google AdWords and Facebook Blueprint certifications. The training program covers topics like SEO, social media marketing, Google AdWords, email marketing, and more. It aims to help students gain the skills and certifications needed to pursue careers in fields like social media analyst, PPC expert, digital marketing manager, and freelance digital marketer.

1. CERTIFIED DIGITAL MARKETING TRAINING
SHORT TERM & INTERNSHIP TRAINING
ACADEMY
BROCHURE
The Digital Marketing
and Data Analytics Hub
India's Premium Digital Marketing Academy for Job Seekers,
Entrepreneurs, Corporates and Marketing Professionals

2. One Training Program - 9 Certifications
Become A Google & Facebook Certified Professional
Google Adword Certificate
YOUR NAME
AdWords Certification
VALID THROUGH
MM/DD/YY
is hereby awarded this certificate of achievement for the successful
completion of the Google AdWords certification exams.
Mobile Advertising Certificate
YOUR NAME
Mobile Advertising
Certification
VALID THROUGH
MM/DD/YY
is awarded this certification for passing the Adwords Fundamentals and Mobile
Advertising exams.
Shopping Advertising Certificate
YOUR NAME
AdWords Certification
VALID THROUGH
MM/DD/YY
is awarded this certificate for passing the AdWords Fundamentals and
Shopping Advertising exams.
YOUR NAME
Analytics Certification
VALID THROUGH
MM/DD/YY
is hereby awarded this certificate of achievement for the successful
completion of the Google Aanlytics certification exam.
Google Analytics Certificate
6 Adwords Certification- To become AdWords Certified, you'll
need to pass the AdWords Fundamental exam and one more AdWords exam.
GDA will prepare and help you to clear all these exams
AdWords Fundamental
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising
Mobile Advertising
Google Analytics Certification
Facebook Blueprint Certifications
Industry Recognized GDA Certificate
It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting
certified along with skills then we have got you covered.
After completion of the training not only will you become an expert in digital marketing but you will also be a
Google & Facebook certified professional.

3. Vide range of Career Options available
that you can choose after completion of
Digital Marketing and other courses
Social Media Analyst
Salary : 15k to 30k
After 2 years of experience
Designation - Social Media Manager
Salary 35k to 65k
Content Marketing Executive
Salary: 15k to 30k
After 3 years of experience
Designation - Content Marketing Manager
Salary: 40k to 60k
Online Reputation Executive
Salary: 15k to 30k
After 3 years of experience
Designation - Online Reputation Manager
Salary: 30k to 50k
PPC Analyst
Salary: 15k to 30k
After 2 years of experience
Designation - PPC Expert
Salary: 35k to 65k
Digital Marketing Executive
Salary: 15k to 30k
After 3 years of experience
Designation - Digital Marketing Manager
Salary: 40k to 75k
Freelance Digital Marketer
Monthly earning with just
2-3 projects: 20k to 50k
Monthly earning with just
4-5 projects: 75k to 1.5lacs

4. CAREER
COMPARISON
2 Years
2/3 Years
4 Years
2 Years
2-6 Months
2-12 Lacs
2-4 Lacs
3-12 Lacs
2-8 Lacs
0.25 Lac
1 Lac
58k
4 Lacs
60k
3 Lacs
2 Lacs
18 Lacs
4 Lacs
45 K
15k to 35k
12k to 25k
10k to 25k
15k to 30k
15k to 40k
26%
18%
13%
23%
92%
Duration Fee
No of
Jobs
Job
Seekers
Average
Monthly
Salary
MBA
MCA
B.tech
PGDM
Advanced
Digital Marketing
Course @GDA
Placements
By Course
12 Lacs +
35 Lacs more in next
3years

5. The training is initiated with Digital Marketing Introduction where you
will learn the basics of digital marketing that helps you build a
strong base for the practical sessions that follow.
Then, to provide hands-on-practical exposure you create a website.
The purpose behind creating a website is to provide you a practical
exposure of every component. At GDA, you are not just learning
digital marketing, you are actually doing it.
Once you have the basics in order and your website is up and running,
the training kick starts to more advanced modules wherein you
learn SEO, PPC Advertising, Google Analytics, E-mail marketing,
Mobile Web Marketing and Online Advertising.
Another interesting component in this training program is Social Media
Marketing comprising of Facebook, Twitter, LinkedIn, Video and Viral
marketing. Keeping modern day business requirements in mind, this
training has a very important component, i.e., Lead generation for business.
Under this component, you not only learn how to generate potential
business leads but, also how to convert those leads into sales
and increase your business revenue.
Our team of renowned digital experts will train and share techniques on
how you can make money online with Affiliate Marketing and AdSense
Blogging. So, this will help you earning money online anytime, as a part-time
or full-time freelance. You just need a laptop and an internet connection!
Once your training is over and you are well versed practically with
all the components, you are awarded an industry recognized certification
from GDA in association with IMarks (Digital Marketing and Media Agency)
and gain advantage with our free job assistance to find your dream job
in the ever-growing digital marketing industry.
TRAINING PROCESS

6. WHAT YOU LEARN?
Advanced Digital
Marketing
Search Engine
Optimization
Social Media
Marketing
Google Adwords
Email Marketing Online Reputation
Management
Web Analytics Mobile Marketing
Content Marketing Video Marketing E Commerce
Marketing
Lead Generation for
Business
The only digital marketing training program where you get in-depth knowledge of all the 12 modules
of digital marketing with practical hands-on exposure. The same modules can be trained as
individual short-term courses and under internship programs.

7. CERTIFIED ADVANCED
DIGITAL MARKETING
(CADM) COURSE

8. Digital Marketing for Job Seekers,
Corporates, Entrepreneurs and
Working Professionals
Converting Traffic to Leads
Types of Conversion
Conversion Process
Retention
Importance of Retention
Types of Retention
Performance Calculation
Importance of Performance Calculation
Tools Needed
Visibility
What is visibility?
Types of visibility
Visitors Engagement
What is engagement?
Why it is important?
Targeted Traffic
Inbound
Outbound
What is Marketing?
What is Digital Marketing?
Understanding Marketing Process
Digital Marketing Vs Traditional Marketing?
Understanding Digital Marketing Process
DM INTRODUCTION

9. Booking a domain name & web hosting
Adding domain name to web Server
Adding webpages & content
Adding Plugins
Identifying objective of website
Deciding on number of pages required
Planning for engagement options
Creating design of every webpage
Best & Worst Examples
Understanding Internet
Understanding websites
Domain names & their extensions
Web Server & Web Hosting
Types of web servers
Types of websites
Website Planning & Conceptualizing
Building website using CMS
WEBSITE
MANAGEMENT

10. What is email marketing?
How email works?
Sending bulk emails and Challenges
Overcoming these challenges
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Types of Newsletters
Email scheduling
Email Template design
Setting up lists & web form
Creating a broadcast email
Auto responders and its setup
How to do Bulk Emailing?
Open Rate calculation
Click Rate
Unique Opens
Unique Click
Hard and Soft Bounce
Best practices to send bulk emails
Top email marketing software and usage
Improving ROI with A/B testing
EMAIL MARKETING

11. SEARCH ENGINE OPTIMIZATION (SEO)
Keywords optimization
Content optimization & planning
Understanding your audience for content planning
Difference between keywords stuffing & keyword placement
Internal linking
Meta tags creation
On Page Setup activities
Creating Webpage in HTML
Google webmasters tool & website verification
What is SEO?
Introduction to SERP & Layout
Search engines – How it works
Importance of Search Engines in Digital Marketing
Major functions of a search engine
Keywords - Different types of keywords
Keywords research process
Understanding keywords mix
Google keyword planner tool
Google Operators
On Page Optimization
What is Domain Authority?
How to increase Domain Authority?
Back links - Types back links
Off Page optimization
Sitemap creation & submission in website & webmasters
Writing optimized content
Writing content for article, blog and press release
Google places optimization
Classified submissions
Using H card
Citation
Local SEO
Top tools for SEO
Preparing SEO reports
Creating SEO Strategy for your business
What is link juice?
Importance of domain and page authority
Optimizing exact keywords for your business
Google Panda Algorithm
Google Penguin
Google EMD Update
Saving your site from Google Panda, Penguin and EMD Update
Recovering your site from Panda, Penguin and EMD
Importance of backlinks and citations in SEO
Off page activities
Press Release
Setting up blog
Link building - Types of link building
Do’s and Dont’s of link building
Link building strategies for your business
Easy link acquisition techniques

12. Practical session 1
Creating Facebook page
Understanding Facebook marketing
Uploading contacts for invitation
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
What is Social Media?
Existing Social Media paradigms & psychology
Social Media integration with the website
Social Media Branding creation
Facebook marketing
Types of websites
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Ad Creation
Event Creation
Group Creation
Hash Tags
Facebook advertising - Types of Facebook advertising
Best practices for Facebook advertising
Understanding Facebook best practices
Understanding edgerank and art of engagement
Practical Session 2
SOCIAL MEDIA MARKETING (SMM)

13. Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benefits of video marketing
Others
Slideshare
Scribd
Pinterest
Instagram
Uploading videos on video marketing websites
Using YouTube for business
Developing YouTube video marketing Strategy
Bringing visitors from YouTube videos to your website
Targeting Options
Understanding Bid Strategy
Creating Video ADgroups
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding Linkedin groups
How to do marketing on LinkedIn groups
Linkedin advertising & it’s best practices
Increasing ROI from LinkedIn ads
Linkedin publishing
Adv on linkedIn
Display vs text
Company pages
Linkedin Marketing
Understanding Twitter
Tools to listen & measure Influence
on Twitter: TweetDeck, Klout, PeerIndex
Marketing on Twitter
Black hat techniques of twitter marketing
Engaging with users on Twitter
Hashtags
Integrating Twitter with other social media sites
Advertising on Twitter
Types of ads
Tools for twitter marketing
Twitter Advertising
Twitter Cards
Creating campaigns
Twitter Marketing
SOCIAL MEDIA
MARKETING (SMM)

14. GOOGLE ADWORDS
Understanding inorganic search results
Introduction to Google Adwords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google Adwords account
Understanding Adwords account structure
Campaigns, Adgroups, Ads, Keywords, etc
Types of Advertising campaigns- Search,
Display, Shopping & video
Difference between search & display campaign
Google AdWords Overview
How does Adwords rank ads
Understanding Adwords algorithm (adrank)
in detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Understanding Adwords Algorithm
Types of Search Campaigns - Standard
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Creating Search Campaigns
Understanding different types of bid strategy
What is bidding strategy?
Manual
Advanced level bid strategies
Enhanced CPC
CPA
Auto
Different types of location targeting

15. GOOGLE ADWORDS
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tools
Understanding keywords
Display vs text
Creating adgroups using tool
Finding relevant keywords
Adding keywords in ad-group
Using keyword planner tool
Understanding types of keywords
Broad, Phrase, exact, synonym & negative
Examples of types of keywords
Pros and cons of diff. types of keywords
Creating ads
Display & destination URL
How to write a compelling ad copy
Best & worst examples of ads
Creating ads
Understanding ad metrics
What is conversion tracking?
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Why is it important
Tracking Performance/Conversion
How to optimize campaigns at the time of creation?
Importance of CTR in optimization
How to increase CTR
How to increase quality score
Importance of negative keywords in optimization
Importance of quality score in optimization
Optimizing campaign via adgroups
Optimizing Search Campaigns
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Types of display campaigns- All features,
Mobile app, Remarketing, Engagement
Difference in search & display campaign settings
Doing campaign level settings
Understanding CPM bid strategy
Creating 1st display campaign
Creating Display Campaign
Advance settings
Ad-delivery
Understanding ads placement
Using display planner tool
Creating text ads
Creating banner ads using tools
Uploading banner ads
Finding relevant websites for ads placement
Creating diff. adgroups
Ad-scheduling
Video Ads
Track & Measure view through conversions
Mobile Ads
Optimizing Display Campaign
Other Opportunities
Remarketing
Landing page optimization
What is remarketing?
Creating Remarketing lists
Advanced Level list creation
Importance of UI/ UX Design
Call to actions
Custom audience
Setting up remarketing campaign

16. What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online?
How to engage with customers?
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
ONLINE REPUTATION
MANAGEMENT (ORM)

17. WEB ANALYTICS Facebook Insights
Twitter Analytics
YouTube Analytics
Google Plus Analytics
Social Ad Analytics/ ROI Measurement
Sentiment Analysis
Text Analytics
Social Media Analytics
Introduction
Google Analytics
What is Web Analytics?
Analytics Vs Intuition
Getting Started With Google Analytics
How Google Analytics works?
Accounts, profiles and users navigation
Google Analytics
Basic metrics
The main sections of Google Analytics reports
Understanding Metrics
Audience
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
User
Session
Visits
Page Views
Unique Page Views and Sessions
Active Users
Cohort Analysis
Demographics
Social Media
Campaigns
Behaviour
Mobile
Benchmark
Users Flow
Tree maps
Acquisition
Channels
SEO
Adwords
Behaviour Flow
Site Speed
Site Search
User Management
Adding Users to the account
Goal Tracking
Setup
Site Content
GEO
Interests
Behavior
Technology

18. MOBILE MARKETING
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile Marketing
Key industry terminology
Creating mobile website through Wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Content Marketing on mobile
Mobile strategy-segmentations option targeting and differentiation
SMS marketing
Targeting ads on Apps
Targeting ads via location
Targeting ads on search engine

19. What is affiliate marketing?
Earning through affiliate marketing
Affiliate marketing history
Scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
Examples of making money as an affiliate
Getting your started as an affiliate
Some of the top affiliate network in the world
How to identify, recruit and retain Publishers
How to identify Merchants
AFFILIATE MARKETING

20. CONTENT MARKETING
What is Content Marketing?
Introduction to content marketing
Objective of content marketing
Types of content
Writing captivating content
Keyword research
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
Article Marketing
How to market your content?
Understanding online influencers
Ways to connect with online influencers
Writing magnetic headlines
Case study on content marketing

21. GOOGLE ADSENSE
What is AdSense?
Getting approval for AdSense
Using your AdSense account interface
Placing ads on your blog
Creating blogs
How to make money with AdSense

22. ECOMMERCE MARKETING
What is E-Commerce?
Top ecommerce websites around the world & it's scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics
Woocommerce Integration
Affiliate Marketing by promoting products.
Case studies
Google Product Listing Ads (PLA)
SEO for an ecommerce website

23. LEAD GENERATION FOR BUSINESS
Understanding lead generation for business
Importance of lead generation
Landing page
Thank-you page
Website Vs Landing page
Creating a landing page
Creating a thank-you page
Practical session - creating a landing page
Landing page types
A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Lead nurturing strategy
Lead funnel

24. GDA FOR
WORKING SPECIALISTS

25. Give boost to your career today!
Currently, Digital Marketing is one of the most sought after career options globally because of various
reasons, one being its growth rate. While other industries are fighting with a rate of growth being 5 –
10%, Digital marketing Industry is growing at a rate of 30% which is not going to be stagnant, rather it is
going to expand its horizon.
The role of Digital marketing across various industries is increasing day by day and is becoming even more
relevant. Majority of the corporates are hiring the specialists in Digital Marketing. Hence it makes sense
for almost all the marketing professionals to get expertize in digital marketing.
The scope for marketing professionals in this domain is increasing alarmingly. But it is advisable for the
professionals to do thorough research and identify the area of specialization in order to get best out of it.
How GDA will enhance your skills?
Working professionals who are not satisfied with their current career or salary, etc. may definitely
utilize this new ocean of opportunities in this field. Not only private organizations but even sectors
like banks, education, medical, hospitality industry and Government sectors are employing the
digital platform for their marketing needs. So, specialists who are as of now connected with both of
these fields may have an advantage over their career by learning digital marketing.
Remember: In the coming years, Digital marketing would not remain just a choice but it would become
the need of marketing industries because of the increasing competition and Globalization. Almost all the
companies will commence to advertise their products/ services digitally apart from the traditional way of
marketing. This gives ample of opportunities to the working professionals to make career in digital
marketing.
In this regard, we are here to boost your career by adding advance skills in digital marketing.
Don’t be late - It's time to get started.
Boost your Salary by upto 30%
Get more career opportunities
Have an extra edge over other employees
Add most demanded skills to your CV
Earn part time or as a freelancer
Faster career growth
Benefits

26. GDA FOR
BUDDING ENTREPRENEURS

27. Initiate your business
New Brands across the world are being propelled each day and they are struggling to keep pace with the
consumer buying experience. The opposition, therefore, is with each other, as well as with the huge
number of advertising efforts that buyers are immersed consistently.
The attention is henceforth on showcasing operations including talented individuals, consistent proce-
dures and productive innovation.
New companies ordinarily work on a tight spending plan and time. They require their promotions to
empower them to digitize their client experiences which will be adaptable.
How GDA will kick-start & propel your growth?
Without an advanced digital marketing techniques set up, new customer acquisitions, brand
awareness, and opportunities will probably be harmed. Just with a limited promoting plan, a little
organization with exceptionally restricted budget plan seek to connect a group of people of
millions around the world.
In this regard, in order to take the best of the decisions, whether you outsource or do it yourself,
the digital marketing course will focus on your learning by doing it yourself with industrial live case
studies and assignments.
Advanced digital promotions has the ability to change the process through innovation in a more economi-
cal way. This ability gives it the edge over other advertising channels and is precisely what a startup needs
to develop and manage in this exceedingly aggressive market.
Digital Marketing enables a brand to develop and manage by conveying with an innovation that mecha-
nizes the processes, customizes, and coordinates the activities. It works on countless, attempting to reach
everybody globally.
Find & get more clients online
for your product/ service.
Gain proficiency in operating
your online business.
Increase your revenue.
Reduce your advertising cost by 60%.
Create your brand awareness using
social media and visibility.
Lead generation through
inbound marketing.
Benefits
So, what should you know?

28. GDA FOR
BUSINESS OWNERS

29. The developments in digital marketing across the globe is moving at a fast pace. It can be difficult to
update yourself if you are not frequently looking up the latest happenings and best practices. Also manag-
ing this in addition to your daily activities can be quite traumatic. An easier solution is to benefit from
digital marketing training which will explain the latest developments within each area of digital practice
with up to date case studies and relevant examples for your business.
With an array of digital channels to choose from, it’s important that your business is using the right digital
marketing mix to engage with potential and current customers. An effective digital strategy will help you
make the best decisions to reach your KPIs. This training will take delegates through the SOSTAC model
to produce a digital marketing strategy that you can apply in your business straight away.
Today every industry across the globe is employing digital marketing and media services to promote their
businesses and getting more reach, brand and success than using traditional marketing techniques. Your
job as a business owner or an entrepreneur is to boost sales for your business, generate more revenue and
to keep the business going, acquiring more new customers and become a brand in the market.
By marketing your business online, using channels like social media, e-mails, search engines, you can easily
reach out to a wider audience with no geographical boundaries, increase brand awareness, bring targeted
traffic to your website, generate potential leads and convert them into sales within your budget con-
straints.
Get better ROI on your
marketing expenditure
Create brand awareness and
increase visibility
Increase sales revenue
Generate potential leads
Spend you marketing budget for
your target audience only
Convert your company name
into a brand name
Benefits
What should you know?
The focus of digital marketing is to drive traffic
to a website. However, once you have generat-
ed traffic you need to encourage your visitors to
convert, otherwise the budget spent on the
website and generating traffic is lost.
Learn how to make your website more produc-
tive by joining this one day course looking at the
best tools you can use to identify ways to
improve your customer experience and increase
your conversion rate.
How GDA will help you increase
your revenue?
The world of digital marketing is very vibrant.
SEO can put you ahead of the competition.
Search Engine Optimized web site is more likely
to have more customers and make more sales.
Social media channels for your business get you more
followers, reach, engagement and leads.
Social Media advertising can be a cost effective way to
promote your business versus traditional advertising methods.
Google Analytics provides opportunities in being able to
update and improve website usability, identify target audience,
breakdown keywords and analysing traffic – and the biggest
benefit is that it is free to use

30. GDA FOR
JOB SEEKERS

31. Make your C.V. stand out & get
more call & crack interviews.
Learn what others will learn later.
Give companies extra reasons
to hire you.
High career growth with
advanced skills.
Earn commissions as an
affiliate marketer.
Have increased self-esteem and
respect from fellows.
Work part time as a freelancer
along with your studies
Benefits
18 Lacs Jobs in Digital Marketing at present
Almost every single company across the globe, be it small, medium or large have started using digital
marketing to showcase their brand, reach and increase their sales. For this, they require efficient digital
marketing professionals who can run their online marketing activities successfully.
You can be one of them. Learn the latest techniques and enhance your skills to become a complete digital
marketing expert with our training program.
How you will get benefitted with a job?
Today every industry across the globe is employing digital marketing professionals to promote
their businesses for getting more reach, brand and success. Your job as a digital marketing expert is
to boost sales for your business, generate more revenue and to keep the business going, acquiring
more new customers and become a brand in the market.
Every single second of this professional course will focus on your learning by doing it yourself with
industrial case studies and assignments. This is a result oriented, industry specified course
tailor-made to meet the growing demands of corporates who are trying their best to offbeat their
competitors online and expand their customer base.
The whole purpose behind providing hands-on practical industrial training including handling PPC cam-
paigns and generating business leads so that you get recognized for a wonderful career at the companies
who are looking for skilled digital marketing experts, can reach you for offering a high paid job.
How GDA makes it possible?

32. 10 REASONS
WHY YOU
COULD JOIN
Get focused, action-oriented
training to grow your expertise
Placement Assistance for Freshers
& Digital Marketing Experts
24/7 access to
Trainer’s Support
on Discussion Forum
Google & Facebook
Certification
Customer’s
review 8.6/10
Develop and execute
digital marketing
strategies
Get CERTIFIED by
leaders in the Digital
Marketing Industry
Comprehensive
practical training
Live Projects
and Assignments
Gain access to
professional-
development webinars

33. +91 73307 10407, +91 73307 10403 info@globaldigitalacademy.in
www.globaldigitalacademy.in
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CONTACT US!