2. Statements
GBOB WORLD FINAL
In Chiang Mai, City of Music
THAILAND
Feb 6 – 10, 2014
Date of Concert: Feb 8 2014
In Cooperation With:
Governor of Chiang Mai
Chiang Mai Musicians, Singers, Artists Association (CMSAA)
Chiang Mai Provincial Office of Tourism and Sport (TAT)
6. GBOB StatementsFINAL
WORLD
A thrilling showdown of the
BEST NEW BANDS from around
the world.
Every country sends their
winning band to the GBOB
World Final.* The World Final
happens in a different country
every year.
* Regional Finals will launch in 2014. The
Winning Band from each Regional Final (ie.
Asia Final) will go forward to the World Final.
GRAND PRIZE Band Development Package
Recording contract.
Recording in a top studio with a famous Producer.
Music Video Production.
International Promotion.
7. Statements
“My personal vision for what we are doing here (in Chiang Mai) and yes, it is ambitious - is to be the starting point for changing
the entire music industry of Thailand.”
– Bringkop, Lecturer at the Payap University, Chiang Mai
8. Statements the WORLD FINAL
Hosts during
MICHELLE WAAGAARD | Host, Filmed Interviews
SONIA “PIM” COULING | Host for Concert
-
Model
Actress
TV Host/Producer
MTV Asia VJ
-
Teen 8 Grade A (band)
JAMP (band)
MTV VJ
88Wave FM DJ
GBOB Finland TV Series 2012
11. Statements
Venue, Production, Hotel Partners
International Convention & Exhibit Centre
Official Venue for the World Final
Jack Sounds System
Official Lights and Sounds Partners
Greenlake Resort
Official Hotel Partner
12. Statements Mai Musicians Singers Artists Association
CMSAA Chiang
The GBOB World Final in Chiang Mai is
possible because of the efforts of the
Chiang Mai Musicians Singers Artists
Association (CMSAA), with the goal of
promoting Thai music around the world
thru Chiang Mai – City of Music.
PLEASE WATCH:
http://www.youtube.com/watch?v=NNywPRjL6Ks
13. Statements of Thailand
TAT Tourist Authority
Chiang Mai attracts nearly 2
million foreign tourists a year
(Source: http://goasia.about.com)
10th Best City in the World (3rd
in Asia) by Travel + Leisure
Magazine for August 2013.
(Bangkok ranked top 1 over Paris,
London, New York.)
24 in TripAdvisor’s Top 25
Travelers' Choice World
Destinations for July 2013. Trip
Advisor : the world’s largest
traveler site, and bases its
decision on millions of reviews.
(Source: www.tatnews.org)
TAT has included the GBOB World Final
in their list of activities next year, thus
guaranteeing nationwide promotion.
14. Statements
Media Partners
TV
MTV THAILAND. We are now finalizing the agreement with MTV Thailand and Asia as
Media Partners in the region.
Target TV Partners
To be confirmed
RADIO
12 spots/day/station
2 months
Cool FM Chiang Mai (87.5)
Chic FM Chiang Mai (89.5)
XFM Chiang Mai (99.25)
Six hour live streaming of the whole event on YouTube Live - worldwide, prime time
Asia and Europe. Multi camera production.
LIVESTREAM
NEWSPAPER
60 ads in 1 mth, two
news papers
MAGAZINE
1 column per magazine,
5 magazines
6 radio stations in Chiang Mai playing, total of 2,160 ad spots in two months.
Pazzo
Magazine
Overdrive. By Prart Music Group, the biggest music magazine in Thailand.
Thai News & Chiang Mai News. Local newspapers printed in the city.
Citylife is the most popular English language magazine in Chiang Mai, Thailand. It has
been published since 1992, online and in print. Hip is a monthly magazine focused on
Thai News music events in Chiang Mai, matched with art, adventure, architecture. Compass
Magazine is for tourism, while Chiang Mai Mag features youth fashion trends, gossip,
others. Pazzo Magazine focuses on architecture and lifestyle.
15. Statements Events
Schedule of
The GBOB WORLD FINAL is a free concert scheduled evening after the Flower Parade in Chiang
Mai, as part of the day’s main itinerary courtesy of the Governor of Chiang Mai and Chiang Mai
Provincial Office of Tourism and Sports. Various events will happen as soon as the bands and
guests arrive in the city on Feb 6 2014, and depart on Feb 10 2014.
Date
Itinerary
Feb 6 2014
Bands, GBOB Team, and Guests arrive in Chiang Mai
Feb 7 2014
Tour / Interview / Filming of the Bands around Chiang Mai
Feb 8 2014
GBOB WORLD FINAL
(Morning)
4pm – 6pm
6pm
11pm
Press Conference with Guest Performer, Sonia “Pim” Couling, Michelle Waagaard, and
GBOB Bands.
Pre-Concert Activities
CONCERT at the International Convention and Exhibit Center
After Party
Feb 9 2014
Various Conference Meetings
Feb 10 2014
Departure from Chiang Mai
16. Statements Opportunities
Sponsorship
World Final Sponsors and Partners for 2013 will have their brand / promotions integrated within
different levels of the media /PR plan of the GBOB World Final – in Chiang Mai, in the whole of
Thailand, and Overseas -- targeted to happen from December 2013 – February 2014.
Sponsors and Partners are also allowed to use GBOB’s profile in their own communication –
worldwide. They are also entitled VIP Pass to exclusive activities such as Press Conferences
and the After party. PR/Media/Activities are as follows:
•
TOURISM AUTHORITY OF THAILAND
The promotion of the GBOB World Final has been included in the TAT’s plan for 2014,
assuring that the competition will be promoted nationwide.
•
MEDIA PLAN
We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the
region. The GBOB World Final will be promoted in the 6 Radio Stations in Chiang Mai: In
each radio station, GBOB will be allotted a total of 2160 radio spots for two months.
Regarding publications, the World Final will be advertised in two local newspapers in
Chiang Mai: Thai News and Chiang Mai News. Advertising will run in both newspapers for
a month, for a total of 60 ads. The GBOB World Final will be featured in about 5 magazines
distributed in Chiang Mai: Overdrive, Pazzo Magazine, Chiang Mai Magazine, City Life,
HIP, Compass Thai News.
17. Statements Opportunities
Sponsorship
These are mostly music, lifestyle, and fashion magazines geared towards the youth,
tourists, and the international community. We will receive one column per magazine.
A total of 1000 posters and 5000 flyers will be distributed in universities, music schools,
shopping malls, restaurants, resorts, various tourist attractions, the International Flower
Show, the Chiang Mai Airport, transits and busses, others. In Bangkok, posters will be
distributed in participating countries’ embassies. Other possibilities include Bangkok music
schools, and local transits to Chiang Mai.
5000 CDs with songs from all World Finalists will be available for give-away and for sale.
3000 T-Shirts will be printed for all participating bands, GBOB Team, CMSAA Team, and for
sale.
Sponsors and Partners will have their logo placed/ brand mentioned in all tri-media
promotion and merchandise. Presenting Sponsors may possibly have their product
ads played/published, in addition to their logo.
The GBOB WORLD FINAL will be streamed live, while other events such as interviews and
band filming prior to the concert will be uploaded online. There will be six hour live
streaming of the whole event on YouTube Live worldwide, prime time Asia and Europe. The
live stream will be a multi-camera production. Sponsors and Partners will have their
advertising, web ads, and/or logo during live stream and recorded videos.
18. Statements Opportunities
Sponsorship
•
ONLINE
Online advertising will include Web Ads placed in top websites and social media, exact
websites to be announced. GBOB will send an online magazine/brochure to members of
GBOB.com and other business associates worldwide, for inviting them to the World Final.
Sponsors and Partners will have ads included in this, or their logo placed in front
page.
GBOB Radio is an online looped radio featuring songs, interviews, programs about the
World Final, plus other great bands in GBOB around the world. Sponsors and Partners
may have their ads included in this loop, or their brands mentioned after some
songs or talk shows
At GBOB.com, ad /logo spots are located in the Home Page and in each Band Page.
All GBOB social media around the world such as Facebook and Twitter will be centrally
handled by the GBOB Team. Sponsors and Partners can have recurring ads blogged
in these sites weekly.
•
BAND / GUEST ACTIVITIES
Upon arriving in the Chiang Mai Airport, bands and accompanying guests will be shuttled to
the Green Lake Resort. From there, they will be ushered to a welcoming
conference/program.
19. Statements Opportunities
Sponsorship
The next day, courtesy of CMSAA and TAT, bands and guests will have a tour around
Chiang Mai; and during this tour, they will be filmed/interviewed. This content will be
featured online, in documentary, in concert, others. Sponsors and Partners will have
their logo and/or ad placed in the welcoming presentation on video screen, in all tour
booklets/guides, and/or merchandise. Presenting Sponsors may also have the
guests sample their products during welcoming conference, the tour or on filming.
•
50 MINUTE TV DOCUMENTARY
A TV Production team, producer from Scandinavia, will cover the whole GBOB World Final
and produce a 50-minute TV Documentary. This Documentary will be given away for free to
all 18 participating countries in and distributed to National Directors and business
associates for promotional purposes. Sponsors and Partners will have their logo
placed during the introduction and during the credits. Presenting Sponsor may have
their products sampled / promoted by people during the film.
•
PRESS CONFERENCE
A press conference will be held at the venue of the concert during the morning. Present at
this press conference will be the participating bands, host Sonia “Pim” Couling, and Guest
Artist (to be confirmed).
20. Statements Opportunities
Sponsorship
Sponsors and Partners will have their logo placed in video / slide
presentations, in streamers at entrances and beside press conference panel.
Presenting Sponsor may have their own streamers beside the panel, and their
products sampled, as well as have their ads inserted within the video
presentation before the start of the press conference.
•
WORLD FINAL CONCERT
The GBOB WORLD FINAL is located outdoor of the CMICE (Official Venue), in a
covered area. Two large screens will be placed on both left and right of the stage.
Expected audience is 10,000 – 15,000, as the concert happens during the day of the
Flower Festival which attracts tourists from all over Thailand and the world.
Sponsors and Partners will have their logo placed in varying areas of the stage.
The show starts 6pm, but prior to that, there is possibility for hosting small activities
such as games or others in the venue, by GBOB and/or its Sponsors / Partners, while
audiences go around different Sponsors booths. Sponsors and Partners will have
booths, product sampling, flyering activities, before and during concert. They
may also hold small game activities, others, before concert.
21. Statements Opportunities
Sponsorship
Ads will also be played in the big screens together with video presentations,
before and/or during concert.
There will be a Photo Wall at the main entrance, for taking picture of bands and guest
stars. Opening ceremonies start at 6pm, program courtesy of CMSAA for the
promotion of Thai Music. After that, the competition begins. Presenter/Sponsors
may have their logos on the Photo Wall, others. Sponsors will have their brand
mentioned during start of program.
There is a VIP Area in the concert grounds for band’s guests and guests of partners.
Sponsors and Partners are entitled to stay at the VIP Area.
GBOB Merchandise and Band Merchandise will be sold in several areas within the
concert grounds. Photo booths will also be available for souvenir pictures with bands
or friends. Sponsors and Partners will have their advertising / flyers available in
all Merchandise Tables. Presenting Sponsors’ Logo/s may be placed in
souvenir photos.
The After party happens after the concert, in a large conference room in CMICE. It is
an exclusive Gala Dinner for bands and guest performers. VIPs such as the Prime
Minister and others will be invited. Sponsors and Partners are also invited to the
After party.
22. SPONSORSHIP PACKAGES
Statements
To request for the detailed packages, or to request a customized package, you may contact us directly.
Code:
TBA – To Be
Announced
B – Before
M – Mid
A – After
ADVERTISING IN MEDIA
Placing the logo in all posters and Flyers (1000 Posters, 5000 flyers)
Placing the logo /brand mention in newspapers (60 ads, 2 newspapers)
Placing the logo /brand mention in magazine (1 col. Each, 5 magazines)
Placing the logo /brand mention in Radio spots (12 spots/day, 6 stations)
Placing the logo /brand mention in all TV announcements
Advertising in the live /replayed TV Airplay of the World Final
Advertising in Radio Program
ADVERTISING ONLINE
Advertising in GBOB Online Magazine
Placing the Logo w/ link on the Website
Placing the Logo in all Web Banners pertaining to GBOB WORLD FINAL
Advertising in GBOB Online Radio (30 sec./12 x day)
Advertising w/ link on GBOB Website
Advertising w/ link in Social Media News Feed
Advertising w/ link during Live Streaming
Advertising in Video Uploads Online related to the GBOB WORLD FINAL
ADVERTISING IN BAND ACTIVITIES
Advertising in Band / VIP Guest Tourist Booklet
Placing logo in banners/streamers/stage during welcoming conference
Brand/Product mention by Emcee during welcoming conference
Advertising on streamers beside the panel during welcoming conference
Placing the logo in CDs (5000 pcs) and T Shirts (3000 pcs)
Advertising on video screen, before program and during breaks
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling during tour, filming, and welcoming conference
ADVERTISING IN 50 - MINUTE DOCUMENTARY
Placing the Logo in Introduction and Credits
Product sampling in between the film
ADVERTISING IN BUSINESS MEETINGS
Placing the Logo in all business presentation slides
Advertising (flyers) in folders for business partners / guests
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling
PRESENTER MAJOR
1x/week
5 sec.
B/M/A
TBA
MEDIA SCHEDULE
Dec- Jan
Jan
Dec- Jan
Jan-Feb
Dec- Jan
Dec- Jan
Dec- Jan
TBA
TBA
TBA
3x/week
MINOR
B/A
Dec- Feb
2014
Dec- Feb
Dec- Feb
Dec- Feb
Dec- Feb
8-Feb
Dec- Feb
6-10 Feb
6-10 Feb
6-10 Feb
Jan
6-10 Feb
6-10 Feb
6-10 Feb
2014
2014
6-10 Feb
6-10 Feb
6-10 Feb
6-10 Feb
23. Statements
Code:
TBA – To Be
Announced
B – Before
M – Mid
A – After
ADVERTISING IN PRESS CONFERENCE
VIP Pass to Press Conference
Placing the logo in all banners/streamers around the vicinity
Brand/Product mention by Emcee during press conference
Advertising on video screens before press conference and during breaks
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling
Product Display / Table
ADVERTISING IN CONCERT
VIP Backstage Passes
Logo in Official Photo Wall at the entrance
Placing the Logo onstage
Placing the logo in all banners/streamers around the vicinity
Product / Activity Booth
Flyering
Brand/Product mention by Emcee during concert
Product Sampling
Placing the Logo on Stage Interview Wall
Advertising on Big Screens before concert
Handing a prize for winner/s of GBOB World Final
Onstage game activity
VIP Area
Placing the Logo in Program Guide for VIP Guests
Advertising in Program Guide for VIP Guests
Advertising (flyers) in chairs for VIP Guests
Product/ Activity Booth dedicated to VIP Area
Product Sampling within VIP Area
Merchandise
Placing of Logo in concert programme sold to fans
Advertising in concert programme sold to fans
Placing the logo in all Tshirts worn by Organizing Team
Advertising (flyer racks and posters) in Merchandise Booths
Placing the logo in the photobooth souvineer photo prints
After party
Placing of Logo in After party banners/streamers
Product Sampling in After party
Brand/Product mention by Emcee /Jazz Band during After party
PRESENTER MAJOR
B/M/A
TBA
Side
B/M/A
B/A
B/M
B
TBA
TBA
TBA
MEDIA
SCHEDULE
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
B/A
Center
TBA
MINOR
Side
Side
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
24. Statements
Diagrams
Presenter
Magazine / Online
Magazine
Youtube Live streaming
Poster Placements:
-Official Hotel
-Airport
-Venue
-Night Safari
-Shopping Centers
-Restaurants
-Resorts
-Transits
-Music Schools
- Music Venues
- Embassies (BKK)
Sponsors
Presenting Sponsor’s Ad Here
Posters / Flyers
25. Statements
Diagrams
GBOB.com Home Page (left) and Band Page (right)
Presenting
Sponsor’s Ad
Presenting
Sponsor’s Ad Here
(1/2 of Rotating Window
Blended with World Final
Promotion)
Facebook Banner (left) and Weekly Post (right)
Logos Here
Presenting Sponsor’s
Ad Here
26. Statements
Diagrams
Press Conferences
Presenting
Sponsor’s
Banner
Here
Filmed Tour
Presenter / Sponsor Logo
Presenting
Sponsor’s
Banner
Here
Presenter/Sponsors advertising or
logo on banners and streamers
during tour
Photo Wall / Interview Wall
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
Presenting
Sponsor’s
product on film
during tour
28. Statements
Final Word
GBOB is a worldwide competition that is also
local. A unique opportunity to join a winning
project in its formative years.
Local Bands
GBOB is a chance to kick-start their music career internationally;
an opportunity to be heard by a wider audience and a great way to
connect with other musicians and fans worldwide. GBOB is a
universal gathering of bands and music professionals around the
world through positive live music events , as well as hub for
musicians’ social and commercial activities online.
Commercial Sponsors
GBOB is an event that attracts thousands of young bands and
musicians, and millions of music lovers around the world.
Government Cultural & Tourism Efforts
GBOB is a way to promote a country’s music in the international
scene; it is also a way to promote tourism by promoting the
country’s best tourist spots to GBOB’s prime audience and
participators: the adventurous youth around the world.
Tore Lande
Founder and Managing Director
GBOB WORLDWIDE LTD.
Contact:
Email: lande@gbob.com
Thai mobile: +66 8386 52951