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Statements
Statements

GBOB WORLD FINAL
In Chiang Mai, City of Music

THAILAND

Feb 6 – 10, 2014
Date of Concert: Feb 8 2014
In Cooperation With:
Governor of Chiang Mai
Chiang Mai Musicians, Singers, Artists Association (CMSAA)
Chiang Mai Provincial Office of Tourism and Sport (TAT)
Statements

GBOB

The world’s biggest music competition
for bands playing their own songs, live.

GBOB Bahamas
Champion 2012
STINKIN WAYZ
HISTORY:

Statements
Benefits of GBOB

(Some Participating Countries)
MORE PARTICIPATING COUNTRIES:

Statements

GBOB Malaysia
TV Series 2010

GBOB Bahamas
Festival 2012

GBOB Finland
TV Series 2011

GBOB Netherlands
Festival 2013
GBOB StatementsFINAL
WORLD
A thrilling showdown of the
BEST NEW BANDS from around
the world.
Every country sends their
winning band to the GBOB
World Final.* The World Final
happens in a different country
every year.
* Regional Finals will launch in 2014. The
Winning Band from each Regional Final (ie.
Asia Final) will go forward to the World Final.

GRAND PRIZE Band Development Package
Recording contract.
Recording in a top studio with a famous Producer.
Music Video Production.
International Promotion.
Statements

“My personal vision for what we are doing here (in Chiang Mai) and yes, it is ambitious - is to be the starting point for changing
the entire music industry of Thailand.”
– Bringkop, Lecturer at the Payap University, Chiang Mai
Statements the WORLD FINAL
Hosts during

MICHELLE WAAGAARD | Host, Filmed Interviews
SONIA “PIM” COULING | Host for Concert
-

Model
Actress
TV Host/Producer
MTV Asia VJ

-

Teen 8 Grade A (band)
JAMP (band)
MTV VJ
88Wave FM DJ

GBOB Finland TV Series 2012
Statements
Some Bands coming to the WORLD FINAL

GBOB Finland TV Series 2012
Some Bands
Statementscoming to the WORLD FINAL

COSMIC CARNIVAL | Netherlands

GBOB Finland TV Series 2012
Statements
Venue, Production, Hotel Partners
International Convention & Exhibit Centre
Official Venue for the World Final

Jack Sounds System

Official Lights and Sounds Partners

Greenlake Resort
Official Hotel Partner
Statements Mai Musicians Singers Artists Association
CMSAA Chiang
The GBOB World Final in Chiang Mai is
possible because of the efforts of the
Chiang Mai Musicians Singers Artists
Association (CMSAA), with the goal of
promoting Thai music around the world
thru Chiang Mai – City of Music.

PLEASE WATCH:
http://www.youtube.com/watch?v=NNywPRjL6Ks
Statements of Thailand
TAT Tourist Authority
Chiang Mai attracts nearly 2
million foreign tourists a year
(Source: http://goasia.about.com)

10th Best City in the World (3rd
in Asia) by Travel + Leisure
Magazine for August 2013.
(Bangkok ranked top 1 over Paris,
London, New York.)
24 in TripAdvisor’s Top 25
Travelers' Choice World
Destinations for July 2013. Trip
Advisor : the world’s largest
traveler site, and bases its
decision on millions of reviews.
(Source: www.tatnews.org)

TAT has included the GBOB World Final
in their list of activities next year, thus
guaranteeing nationwide promotion.
Statements
Media Partners
TV

MTV THAILAND. We are now finalizing the agreement with MTV Thailand and Asia as
Media Partners in the region.

Target TV Partners
To be confirmed

RADIO

12 spots/day/station
2 months

Cool FM Chiang Mai (87.5)
Chic FM Chiang Mai (89.5)
XFM Chiang Mai (99.25)

Six hour live streaming of the whole event on YouTube Live - worldwide, prime time
Asia and Europe. Multi camera production.

LIVESTREAM
NEWSPAPER

60 ads in 1 mth, two
news papers

MAGAZINE

1 column per magazine,
5 magazines

6 radio stations in Chiang Mai playing, total of 2,160 ad spots in two months.

Pazzo
Magazine

Overdrive. By Prart Music Group, the biggest music magazine in Thailand.
Thai News & Chiang Mai News. Local newspapers printed in the city.
Citylife is the most popular English language magazine in Chiang Mai, Thailand. It has
been published since 1992, online and in print. Hip is a monthly magazine focused on
Thai News music events in Chiang Mai, matched with art, adventure, architecture. Compass
Magazine is for tourism, while Chiang Mai Mag features youth fashion trends, gossip,
others. Pazzo Magazine focuses on architecture and lifestyle.
Statements Events
Schedule of
The GBOB WORLD FINAL is a free concert scheduled evening after the Flower Parade in Chiang
Mai, as part of the day’s main itinerary courtesy of the Governor of Chiang Mai and Chiang Mai
Provincial Office of Tourism and Sports. Various events will happen as soon as the bands and
guests arrive in the city on Feb 6 2014, and depart on Feb 10 2014.

Date

Itinerary

Feb 6 2014

Bands, GBOB Team, and Guests arrive in Chiang Mai

Feb 7 2014

Tour / Interview / Filming of the Bands around Chiang Mai

Feb 8 2014

GBOB WORLD FINAL

(Morning)
4pm – 6pm
6pm
11pm

Press Conference with Guest Performer, Sonia “Pim” Couling, Michelle Waagaard, and
GBOB Bands.
Pre-Concert Activities
CONCERT at the International Convention and Exhibit Center
After Party

Feb 9 2014

Various Conference Meetings

Feb 10 2014

Departure from Chiang Mai
Statements Opportunities
Sponsorship
World Final Sponsors and Partners for 2013 will have their brand / promotions integrated within
different levels of the media /PR plan of the GBOB World Final – in Chiang Mai, in the whole of
Thailand, and Overseas -- targeted to happen from December 2013 – February 2014.
Sponsors and Partners are also allowed to use GBOB’s profile in their own communication –
worldwide. They are also entitled VIP Pass to exclusive activities such as Press Conferences
and the After party. PR/Media/Activities are as follows:
•

TOURISM AUTHORITY OF THAILAND
The promotion of the GBOB World Final has been included in the TAT’s plan for 2014,
assuring that the competition will be promoted nationwide.

•

MEDIA PLAN
We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the
region. The GBOB World Final will be promoted in the 6 Radio Stations in Chiang Mai: In
each radio station, GBOB will be allotted a total of 2160 radio spots for two months.
Regarding publications, the World Final will be advertised in two local newspapers in
Chiang Mai: Thai News and Chiang Mai News. Advertising will run in both newspapers for
a month, for a total of 60 ads. The GBOB World Final will be featured in about 5 magazines
distributed in Chiang Mai: Overdrive, Pazzo Magazine, Chiang Mai Magazine, City Life,
HIP, Compass Thai News.
Statements Opportunities
Sponsorship
These are mostly music, lifestyle, and fashion magazines geared towards the youth,
tourists, and the international community. We will receive one column per magazine.
A total of 1000 posters and 5000 flyers will be distributed in universities, music schools,
shopping malls, restaurants, resorts, various tourist attractions, the International Flower
Show, the Chiang Mai Airport, transits and busses, others. In Bangkok, posters will be
distributed in participating countries’ embassies. Other possibilities include Bangkok music
schools, and local transits to Chiang Mai.
5000 CDs with songs from all World Finalists will be available for give-away and for sale.
3000 T-Shirts will be printed for all participating bands, GBOB Team, CMSAA Team, and for
sale.
Sponsors and Partners will have their logo placed/ brand mentioned in all tri-media
promotion and merchandise. Presenting Sponsors may possibly have their product
ads played/published, in addition to their logo.
The GBOB WORLD FINAL will be streamed live, while other events such as interviews and
band filming prior to the concert will be uploaded online. There will be six hour live
streaming of the whole event on YouTube Live worldwide, prime time Asia and Europe. The
live stream will be a multi-camera production. Sponsors and Partners will have their
advertising, web ads, and/or logo during live stream and recorded videos.
Statements Opportunities
Sponsorship
•

ONLINE
Online advertising will include Web Ads placed in top websites and social media, exact
websites to be announced. GBOB will send an online magazine/brochure to members of
GBOB.com and other business associates worldwide, for inviting them to the World Final.
Sponsors and Partners will have ads included in this, or their logo placed in front
page.
GBOB Radio is an online looped radio featuring songs, interviews, programs about the
World Final, plus other great bands in GBOB around the world. Sponsors and Partners
may have their ads included in this loop, or their brands mentioned after some
songs or talk shows
At GBOB.com, ad /logo spots are located in the Home Page and in each Band Page.
All GBOB social media around the world such as Facebook and Twitter will be centrally
handled by the GBOB Team. Sponsors and Partners can have recurring ads blogged
in these sites weekly.

•

BAND / GUEST ACTIVITIES
Upon arriving in the Chiang Mai Airport, bands and accompanying guests will be shuttled to
the Green Lake Resort. From there, they will be ushered to a welcoming
conference/program.
Statements Opportunities
Sponsorship
The next day, courtesy of CMSAA and TAT, bands and guests will have a tour around
Chiang Mai; and during this tour, they will be filmed/interviewed. This content will be
featured online, in documentary, in concert, others. Sponsors and Partners will have
their logo and/or ad placed in the welcoming presentation on video screen, in all tour
booklets/guides, and/or merchandise. Presenting Sponsors may also have the
guests sample their products during welcoming conference, the tour or on filming.
•

50 MINUTE TV DOCUMENTARY
A TV Production team, producer from Scandinavia, will cover the whole GBOB World Final
and produce a 50-minute TV Documentary. This Documentary will be given away for free to
all 18 participating countries in and distributed to National Directors and business
associates for promotional purposes. Sponsors and Partners will have their logo
placed during the introduction and during the credits. Presenting Sponsor may have
their products sampled / promoted by people during the film.

•

PRESS CONFERENCE
A press conference will be held at the venue of the concert during the morning. Present at
this press conference will be the participating bands, host Sonia “Pim” Couling, and Guest
Artist (to be confirmed).
Statements Opportunities
Sponsorship
Sponsors and Partners will have their logo placed in video / slide
presentations, in streamers at entrances and beside press conference panel.
Presenting Sponsor may have their own streamers beside the panel, and their
products sampled, as well as have their ads inserted within the video
presentation before the start of the press conference.
•

WORLD FINAL CONCERT
The GBOB WORLD FINAL is located outdoor of the CMICE (Official Venue), in a
covered area. Two large screens will be placed on both left and right of the stage.
Expected audience is 10,000 – 15,000, as the concert happens during the day of the
Flower Festival which attracts tourists from all over Thailand and the world.
Sponsors and Partners will have their logo placed in varying areas of the stage.
The show starts 6pm, but prior to that, there is possibility for hosting small activities
such as games or others in the venue, by GBOB and/or its Sponsors / Partners, while
audiences go around different Sponsors booths. Sponsors and Partners will have
booths, product sampling, flyering activities, before and during concert. They
may also hold small game activities, others, before concert.
Statements Opportunities
Sponsorship
Ads will also be played in the big screens together with video presentations,
before and/or during concert.
There will be a Photo Wall at the main entrance, for taking picture of bands and guest
stars. Opening ceremonies start at 6pm, program courtesy of CMSAA for the
promotion of Thai Music. After that, the competition begins. Presenter/Sponsors
may have their logos on the Photo Wall, others. Sponsors will have their brand
mentioned during start of program.
There is a VIP Area in the concert grounds for band’s guests and guests of partners.
Sponsors and Partners are entitled to stay at the VIP Area.
GBOB Merchandise and Band Merchandise will be sold in several areas within the
concert grounds. Photo booths will also be available for souvenir pictures with bands
or friends. Sponsors and Partners will have their advertising / flyers available in
all Merchandise Tables. Presenting Sponsors’ Logo/s may be placed in
souvenir photos.
The After party happens after the concert, in a large conference room in CMICE. It is
an exclusive Gala Dinner for bands and guest performers. VIPs such as the Prime
Minister and others will be invited. Sponsors and Partners are also invited to the
After party.
SPONSORSHIP PACKAGES

Statements

To request for the detailed packages, or to request a customized package, you may contact us directly.

Code:
TBA – To Be
Announced
B – Before
M – Mid
A – After

ADVERTISING IN MEDIA
Placing the logo in all posters and Flyers (1000 Posters, 5000 flyers)
Placing the logo /brand mention in newspapers (60 ads, 2 newspapers)
Placing the logo /brand mention in magazine (1 col. Each, 5 magazines)
Placing the logo /brand mention in Radio spots (12 spots/day, 6 stations)
Placing the logo /brand mention in all TV announcements
Advertising in the live /replayed TV Airplay of the World Final
Advertising in Radio Program
ADVERTISING ONLINE
Advertising in GBOB Online Magazine
Placing the Logo w/ link on the Website
Placing the Logo in all Web Banners pertaining to GBOB WORLD FINAL
Advertising in GBOB Online Radio (30 sec./12 x day)
Advertising w/ link on GBOB Website
Advertising w/ link in Social Media News Feed
Advertising w/ link during Live Streaming
Advertising in Video Uploads Online related to the GBOB WORLD FINAL
ADVERTISING IN BAND ACTIVITIES
Advertising in Band / VIP Guest Tourist Booklet
Placing logo in banners/streamers/stage during welcoming conference
Brand/Product mention by Emcee during welcoming conference
Advertising on streamers beside the panel during welcoming conference
Placing the logo in CDs (5000 pcs) and T Shirts (3000 pcs)
Advertising on video screen, before program and during breaks
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling during tour, filming, and welcoming conference
ADVERTISING IN 50 - MINUTE DOCUMENTARY
Placing the Logo in Introduction and Credits
Product sampling in between the film
ADVERTISING IN BUSINESS MEETINGS
Placing the Logo in all business presentation slides
Advertising (flyers) in folders for business partners / guests
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling

PRESENTER MAJOR

1x/week

5 sec.

B/M/A

TBA

MEDIA SCHEDULE
Dec- Jan
Jan
Dec- Jan
Jan-Feb
Dec- Jan
Dec- Jan
Dec- Jan

TBA
TBA
TBA

3x/week

MINOR

B/A

Dec- Feb
2014
Dec- Feb
Dec- Feb
Dec- Feb
Dec- Feb
8-Feb
Dec- Feb

6-10 Feb
6-10 Feb
6-10 Feb
Jan
6-10 Feb
6-10 Feb
6-10 Feb
2014
2014
6-10 Feb
6-10 Feb
6-10 Feb
6-10 Feb
Statements

Code:
TBA – To Be
Announced
B – Before
M – Mid
A – After

ADVERTISING IN PRESS CONFERENCE
VIP Pass to Press Conference
Placing the logo in all banners/streamers around the vicinity
Brand/Product mention by Emcee during press conference
Advertising on video screens before press conference and during breaks
Advertisting (flyers / flyer racks )in tables and buffets
Product Sampling
Product Display / Table
ADVERTISING IN CONCERT
VIP Backstage Passes
Logo in Official Photo Wall at the entrance
Placing the Logo onstage
Placing the logo in all banners/streamers around the vicinity
Product / Activity Booth
Flyering
Brand/Product mention by Emcee during concert
Product Sampling
Placing the Logo on Stage Interview Wall
Advertising on Big Screens before concert
Handing a prize for winner/s of GBOB World Final
Onstage game activity
VIP Area
Placing the Logo in Program Guide for VIP Guests
Advertising in Program Guide for VIP Guests
Advertising (flyers) in chairs for VIP Guests
Product/ Activity Booth dedicated to VIP Area
Product Sampling within VIP Area
Merchandise
Placing of Logo in concert programme sold to fans
Advertising in concert programme sold to fans
Placing the logo in all Tshirts worn by Organizing Team
Advertising (flyer racks and posters) in Merchandise Booths
Placing the logo in the photobooth souvineer photo prints
After party
Placing of Logo in After party banners/streamers
Product Sampling in After party
Brand/Product mention by Emcee /Jazz Band during After party

PRESENTER MAJOR

B/M/A
TBA

Side

B/M/A

B/A

B/M

B

TBA
TBA
TBA

MEDIA

SCHEDULE
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb

B/A

Center

TBA

MINOR

Side

Side

8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
8-Feb
Statements
Diagrams
Presenter
Magazine / Online
Magazine

Youtube Live streaming

Poster Placements:
-Official Hotel
-Airport
-Venue
-Night Safari
-Shopping Centers
-Restaurants
-Resorts
-Transits
-Music Schools
- Music Venues
- Embassies (BKK)

Sponsors
Presenting Sponsor’s Ad Here

Posters / Flyers
Statements
Diagrams
GBOB.com Home Page (left) and Band Page (right)

Presenting
Sponsor’s Ad

Presenting
Sponsor’s Ad Here

(1/2 of Rotating Window
Blended with World Final
Promotion)

Facebook Banner (left) and Weekly Post (right)
Logos Here

Presenting Sponsor’s
Ad Here
Statements
Diagrams
Press Conferences
Presenting
Sponsor’s
Banner
Here

Filmed Tour
Presenter / Sponsor Logo

Presenting
Sponsor’s
Banner
Here

Presenter/Sponsors advertising or
logo on banners and streamers
during tour

Photo Wall / Interview Wall
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB

GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB
GBOB Sponsors
Sponsors GBOB

Presenting
Sponsor’s
product on film
during tour
Statements
Diagrams
Stage
Presenter
& Sponsors

Presenter

Large
Screen

Presenter
& Sponsors

Presenter

Large
Screen
Sponsors
Banners and Streamers
Presenter

Sponsors’ flyer racks on merchandise table
and ad poster on side of merchandise wall

Sponsors
Statements
Final Word
GBOB is a worldwide competition that is also
local. A unique opportunity to join a winning
project in its formative years.
Local Bands
GBOB is a chance to kick-start their music career internationally;
an opportunity to be heard by a wider audience and a great way to
connect with other musicians and fans worldwide. GBOB is a
universal gathering of bands and music professionals around the
world through positive live music events , as well as hub for
musicians’ social and commercial activities online.

Commercial Sponsors
GBOB is an event that attracts thousands of young bands and
musicians, and millions of music lovers around the world.

Government Cultural & Tourism Efforts
GBOB is a way to promote a country’s music in the international
scene; it is also a way to promote tourism by promoting the
country’s best tourist spots to GBOB’s prime audience and
participators: the adventurous youth around the world.

Tore Lande
Founder and Managing Director
GBOB WORLDWIDE LTD.
Contact:
Email: lande@gbob.com
Thai mobile: +66 8386 52951
Statements
THANK YOU
GBOB Norway
Champion 2010
FLASHAM

GBOB Giving music back to musicians!

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Gbob world final 2013 sponsorship

  • 2. Statements GBOB WORLD FINAL In Chiang Mai, City of Music THAILAND Feb 6 – 10, 2014 Date of Concert: Feb 8 2014 In Cooperation With: Governor of Chiang Mai Chiang Mai Musicians, Singers, Artists Association (CMSAA) Chiang Mai Provincial Office of Tourism and Sport (TAT)
  • 3. Statements GBOB The world’s biggest music competition for bands playing their own songs, live. GBOB Bahamas Champion 2012 STINKIN WAYZ
  • 5. MORE PARTICIPATING COUNTRIES: Statements GBOB Malaysia TV Series 2010 GBOB Bahamas Festival 2012 GBOB Finland TV Series 2011 GBOB Netherlands Festival 2013
  • 6. GBOB StatementsFINAL WORLD A thrilling showdown of the BEST NEW BANDS from around the world. Every country sends their winning band to the GBOB World Final.* The World Final happens in a different country every year. * Regional Finals will launch in 2014. The Winning Band from each Regional Final (ie. Asia Final) will go forward to the World Final. GRAND PRIZE Band Development Package Recording contract. Recording in a top studio with a famous Producer. Music Video Production. International Promotion.
  • 7. Statements “My personal vision for what we are doing here (in Chiang Mai) and yes, it is ambitious - is to be the starting point for changing the entire music industry of Thailand.” – Bringkop, Lecturer at the Payap University, Chiang Mai
  • 8. Statements the WORLD FINAL Hosts during MICHELLE WAAGAARD | Host, Filmed Interviews SONIA “PIM” COULING | Host for Concert - Model Actress TV Host/Producer MTV Asia VJ - Teen 8 Grade A (band) JAMP (band) MTV VJ 88Wave FM DJ GBOB Finland TV Series 2012
  • 9. Statements Some Bands coming to the WORLD FINAL GBOB Finland TV Series 2012
  • 10. Some Bands Statementscoming to the WORLD FINAL COSMIC CARNIVAL | Netherlands GBOB Finland TV Series 2012
  • 11. Statements Venue, Production, Hotel Partners International Convention & Exhibit Centre Official Venue for the World Final Jack Sounds System Official Lights and Sounds Partners Greenlake Resort Official Hotel Partner
  • 12. Statements Mai Musicians Singers Artists Association CMSAA Chiang The GBOB World Final in Chiang Mai is possible because of the efforts of the Chiang Mai Musicians Singers Artists Association (CMSAA), with the goal of promoting Thai music around the world thru Chiang Mai – City of Music. PLEASE WATCH: http://www.youtube.com/watch?v=NNywPRjL6Ks
  • 13. Statements of Thailand TAT Tourist Authority Chiang Mai attracts nearly 2 million foreign tourists a year (Source: http://goasia.about.com) 10th Best City in the World (3rd in Asia) by Travel + Leisure Magazine for August 2013. (Bangkok ranked top 1 over Paris, London, New York.) 24 in TripAdvisor’s Top 25 Travelers' Choice World Destinations for July 2013. Trip Advisor : the world’s largest traveler site, and bases its decision on millions of reviews. (Source: www.tatnews.org) TAT has included the GBOB World Final in their list of activities next year, thus guaranteeing nationwide promotion.
  • 14. Statements Media Partners TV MTV THAILAND. We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the region. Target TV Partners To be confirmed RADIO 12 spots/day/station 2 months Cool FM Chiang Mai (87.5) Chic FM Chiang Mai (89.5) XFM Chiang Mai (99.25) Six hour live streaming of the whole event on YouTube Live - worldwide, prime time Asia and Europe. Multi camera production. LIVESTREAM NEWSPAPER 60 ads in 1 mth, two news papers MAGAZINE 1 column per magazine, 5 magazines 6 radio stations in Chiang Mai playing, total of 2,160 ad spots in two months. Pazzo Magazine Overdrive. By Prart Music Group, the biggest music magazine in Thailand. Thai News & Chiang Mai News. Local newspapers printed in the city. Citylife is the most popular English language magazine in Chiang Mai, Thailand. It has been published since 1992, online and in print. Hip is a monthly magazine focused on Thai News music events in Chiang Mai, matched with art, adventure, architecture. Compass Magazine is for tourism, while Chiang Mai Mag features youth fashion trends, gossip, others. Pazzo Magazine focuses on architecture and lifestyle.
  • 15. Statements Events Schedule of The GBOB WORLD FINAL is a free concert scheduled evening after the Flower Parade in Chiang Mai, as part of the day’s main itinerary courtesy of the Governor of Chiang Mai and Chiang Mai Provincial Office of Tourism and Sports. Various events will happen as soon as the bands and guests arrive in the city on Feb 6 2014, and depart on Feb 10 2014. Date Itinerary Feb 6 2014 Bands, GBOB Team, and Guests arrive in Chiang Mai Feb 7 2014 Tour / Interview / Filming of the Bands around Chiang Mai Feb 8 2014 GBOB WORLD FINAL (Morning) 4pm – 6pm 6pm 11pm Press Conference with Guest Performer, Sonia “Pim” Couling, Michelle Waagaard, and GBOB Bands. Pre-Concert Activities CONCERT at the International Convention and Exhibit Center After Party Feb 9 2014 Various Conference Meetings Feb 10 2014 Departure from Chiang Mai
  • 16. Statements Opportunities Sponsorship World Final Sponsors and Partners for 2013 will have their brand / promotions integrated within different levels of the media /PR plan of the GBOB World Final – in Chiang Mai, in the whole of Thailand, and Overseas -- targeted to happen from December 2013 – February 2014. Sponsors and Partners are also allowed to use GBOB’s profile in their own communication – worldwide. They are also entitled VIP Pass to exclusive activities such as Press Conferences and the After party. PR/Media/Activities are as follows: • TOURISM AUTHORITY OF THAILAND The promotion of the GBOB World Final has been included in the TAT’s plan for 2014, assuring that the competition will be promoted nationwide. • MEDIA PLAN We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the region. The GBOB World Final will be promoted in the 6 Radio Stations in Chiang Mai: In each radio station, GBOB will be allotted a total of 2160 radio spots for two months. Regarding publications, the World Final will be advertised in two local newspapers in Chiang Mai: Thai News and Chiang Mai News. Advertising will run in both newspapers for a month, for a total of 60 ads. The GBOB World Final will be featured in about 5 magazines distributed in Chiang Mai: Overdrive, Pazzo Magazine, Chiang Mai Magazine, City Life, HIP, Compass Thai News.
  • 17. Statements Opportunities Sponsorship These are mostly music, lifestyle, and fashion magazines geared towards the youth, tourists, and the international community. We will receive one column per magazine. A total of 1000 posters and 5000 flyers will be distributed in universities, music schools, shopping malls, restaurants, resorts, various tourist attractions, the International Flower Show, the Chiang Mai Airport, transits and busses, others. In Bangkok, posters will be distributed in participating countries’ embassies. Other possibilities include Bangkok music schools, and local transits to Chiang Mai. 5000 CDs with songs from all World Finalists will be available for give-away and for sale. 3000 T-Shirts will be printed for all participating bands, GBOB Team, CMSAA Team, and for sale. Sponsors and Partners will have their logo placed/ brand mentioned in all tri-media promotion and merchandise. Presenting Sponsors may possibly have their product ads played/published, in addition to their logo. The GBOB WORLD FINAL will be streamed live, while other events such as interviews and band filming prior to the concert will be uploaded online. There will be six hour live streaming of the whole event on YouTube Live worldwide, prime time Asia and Europe. The live stream will be a multi-camera production. Sponsors and Partners will have their advertising, web ads, and/or logo during live stream and recorded videos.
  • 18. Statements Opportunities Sponsorship • ONLINE Online advertising will include Web Ads placed in top websites and social media, exact websites to be announced. GBOB will send an online magazine/brochure to members of GBOB.com and other business associates worldwide, for inviting them to the World Final. Sponsors and Partners will have ads included in this, or their logo placed in front page. GBOB Radio is an online looped radio featuring songs, interviews, programs about the World Final, plus other great bands in GBOB around the world. Sponsors and Partners may have their ads included in this loop, or their brands mentioned after some songs or talk shows At GBOB.com, ad /logo spots are located in the Home Page and in each Band Page. All GBOB social media around the world such as Facebook and Twitter will be centrally handled by the GBOB Team. Sponsors and Partners can have recurring ads blogged in these sites weekly. • BAND / GUEST ACTIVITIES Upon arriving in the Chiang Mai Airport, bands and accompanying guests will be shuttled to the Green Lake Resort. From there, they will be ushered to a welcoming conference/program.
  • 19. Statements Opportunities Sponsorship The next day, courtesy of CMSAA and TAT, bands and guests will have a tour around Chiang Mai; and during this tour, they will be filmed/interviewed. This content will be featured online, in documentary, in concert, others. Sponsors and Partners will have their logo and/or ad placed in the welcoming presentation on video screen, in all tour booklets/guides, and/or merchandise. Presenting Sponsors may also have the guests sample their products during welcoming conference, the tour or on filming. • 50 MINUTE TV DOCUMENTARY A TV Production team, producer from Scandinavia, will cover the whole GBOB World Final and produce a 50-minute TV Documentary. This Documentary will be given away for free to all 18 participating countries in and distributed to National Directors and business associates for promotional purposes. Sponsors and Partners will have their logo placed during the introduction and during the credits. Presenting Sponsor may have their products sampled / promoted by people during the film. • PRESS CONFERENCE A press conference will be held at the venue of the concert during the morning. Present at this press conference will be the participating bands, host Sonia “Pim” Couling, and Guest Artist (to be confirmed).
  • 20. Statements Opportunities Sponsorship Sponsors and Partners will have their logo placed in video / slide presentations, in streamers at entrances and beside press conference panel. Presenting Sponsor may have their own streamers beside the panel, and their products sampled, as well as have their ads inserted within the video presentation before the start of the press conference. • WORLD FINAL CONCERT The GBOB WORLD FINAL is located outdoor of the CMICE (Official Venue), in a covered area. Two large screens will be placed on both left and right of the stage. Expected audience is 10,000 – 15,000, as the concert happens during the day of the Flower Festival which attracts tourists from all over Thailand and the world. Sponsors and Partners will have their logo placed in varying areas of the stage. The show starts 6pm, but prior to that, there is possibility for hosting small activities such as games or others in the venue, by GBOB and/or its Sponsors / Partners, while audiences go around different Sponsors booths. Sponsors and Partners will have booths, product sampling, flyering activities, before and during concert. They may also hold small game activities, others, before concert.
  • 21. Statements Opportunities Sponsorship Ads will also be played in the big screens together with video presentations, before and/or during concert. There will be a Photo Wall at the main entrance, for taking picture of bands and guest stars. Opening ceremonies start at 6pm, program courtesy of CMSAA for the promotion of Thai Music. After that, the competition begins. Presenter/Sponsors may have their logos on the Photo Wall, others. Sponsors will have their brand mentioned during start of program. There is a VIP Area in the concert grounds for band’s guests and guests of partners. Sponsors and Partners are entitled to stay at the VIP Area. GBOB Merchandise and Band Merchandise will be sold in several areas within the concert grounds. Photo booths will also be available for souvenir pictures with bands or friends. Sponsors and Partners will have their advertising / flyers available in all Merchandise Tables. Presenting Sponsors’ Logo/s may be placed in souvenir photos. The After party happens after the concert, in a large conference room in CMICE. It is an exclusive Gala Dinner for bands and guest performers. VIPs such as the Prime Minister and others will be invited. Sponsors and Partners are also invited to the After party.
  • 22. SPONSORSHIP PACKAGES Statements To request for the detailed packages, or to request a customized package, you may contact us directly. Code: TBA – To Be Announced B – Before M – Mid A – After ADVERTISING IN MEDIA Placing the logo in all posters and Flyers (1000 Posters, 5000 flyers) Placing the logo /brand mention in newspapers (60 ads, 2 newspapers) Placing the logo /brand mention in magazine (1 col. Each, 5 magazines) Placing the logo /brand mention in Radio spots (12 spots/day, 6 stations) Placing the logo /brand mention in all TV announcements Advertising in the live /replayed TV Airplay of the World Final Advertising in Radio Program ADVERTISING ONLINE Advertising in GBOB Online Magazine Placing the Logo w/ link on the Website Placing the Logo in all Web Banners pertaining to GBOB WORLD FINAL Advertising in GBOB Online Radio (30 sec./12 x day) Advertising w/ link on GBOB Website Advertising w/ link in Social Media News Feed Advertising w/ link during Live Streaming Advertising in Video Uploads Online related to the GBOB WORLD FINAL ADVERTISING IN BAND ACTIVITIES Advertising in Band / VIP Guest Tourist Booklet Placing logo in banners/streamers/stage during welcoming conference Brand/Product mention by Emcee during welcoming conference Advertising on streamers beside the panel during welcoming conference Placing the logo in CDs (5000 pcs) and T Shirts (3000 pcs) Advertising on video screen, before program and during breaks Advertisting (flyers / flyer racks )in tables and buffets Product Sampling during tour, filming, and welcoming conference ADVERTISING IN 50 - MINUTE DOCUMENTARY Placing the Logo in Introduction and Credits Product sampling in between the film ADVERTISING IN BUSINESS MEETINGS Placing the Logo in all business presentation slides Advertising (flyers) in folders for business partners / guests Advertisting (flyers / flyer racks )in tables and buffets Product Sampling PRESENTER MAJOR 1x/week 5 sec. B/M/A TBA MEDIA SCHEDULE Dec- Jan Jan Dec- Jan Jan-Feb Dec- Jan Dec- Jan Dec- Jan TBA TBA TBA 3x/week MINOR B/A Dec- Feb 2014 Dec- Feb Dec- Feb Dec- Feb Dec- Feb 8-Feb Dec- Feb 6-10 Feb 6-10 Feb 6-10 Feb Jan 6-10 Feb 6-10 Feb 6-10 Feb 2014 2014 6-10 Feb 6-10 Feb 6-10 Feb 6-10 Feb
  • 23. Statements Code: TBA – To Be Announced B – Before M – Mid A – After ADVERTISING IN PRESS CONFERENCE VIP Pass to Press Conference Placing the logo in all banners/streamers around the vicinity Brand/Product mention by Emcee during press conference Advertising on video screens before press conference and during breaks Advertisting (flyers / flyer racks )in tables and buffets Product Sampling Product Display / Table ADVERTISING IN CONCERT VIP Backstage Passes Logo in Official Photo Wall at the entrance Placing the Logo onstage Placing the logo in all banners/streamers around the vicinity Product / Activity Booth Flyering Brand/Product mention by Emcee during concert Product Sampling Placing the Logo on Stage Interview Wall Advertising on Big Screens before concert Handing a prize for winner/s of GBOB World Final Onstage game activity VIP Area Placing the Logo in Program Guide for VIP Guests Advertising in Program Guide for VIP Guests Advertising (flyers) in chairs for VIP Guests Product/ Activity Booth dedicated to VIP Area Product Sampling within VIP Area Merchandise Placing of Logo in concert programme sold to fans Advertising in concert programme sold to fans Placing the logo in all Tshirts worn by Organizing Team Advertising (flyer racks and posters) in Merchandise Booths Placing the logo in the photobooth souvineer photo prints After party Placing of Logo in After party banners/streamers Product Sampling in After party Brand/Product mention by Emcee /Jazz Band during After party PRESENTER MAJOR B/M/A TBA Side B/M/A B/A B/M B TBA TBA TBA MEDIA SCHEDULE 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb B/A Center TBA MINOR Side Side 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb 8-Feb
  • 24. Statements Diagrams Presenter Magazine / Online Magazine Youtube Live streaming Poster Placements: -Official Hotel -Airport -Venue -Night Safari -Shopping Centers -Restaurants -Resorts -Transits -Music Schools - Music Venues - Embassies (BKK) Sponsors Presenting Sponsor’s Ad Here Posters / Flyers
  • 25. Statements Diagrams GBOB.com Home Page (left) and Band Page (right) Presenting Sponsor’s Ad Presenting Sponsor’s Ad Here (1/2 of Rotating Window Blended with World Final Promotion) Facebook Banner (left) and Weekly Post (right) Logos Here Presenting Sponsor’s Ad Here
  • 26. Statements Diagrams Press Conferences Presenting Sponsor’s Banner Here Filmed Tour Presenter / Sponsor Logo Presenting Sponsor’s Banner Here Presenter/Sponsors advertising or logo on banners and streamers during tour Photo Wall / Interview Wall GBOB Sponsors Sponsors GBOB GBOB Sponsors Sponsors GBOB GBOB Sponsors Sponsors GBOB GBOB Sponsors Sponsors GBOB GBOB Sponsors Sponsors GBOB GBOB Sponsors Sponsors GBOB Presenting Sponsor’s product on film during tour
  • 27. Statements Diagrams Stage Presenter & Sponsors Presenter Large Screen Presenter & Sponsors Presenter Large Screen Sponsors Banners and Streamers Presenter Sponsors’ flyer racks on merchandise table and ad poster on side of merchandise wall Sponsors
  • 28. Statements Final Word GBOB is a worldwide competition that is also local. A unique opportunity to join a winning project in its formative years. Local Bands GBOB is a chance to kick-start their music career internationally; an opportunity to be heard by a wider audience and a great way to connect with other musicians and fans worldwide. GBOB is a universal gathering of bands and music professionals around the world through positive live music events , as well as hub for musicians’ social and commercial activities online. Commercial Sponsors GBOB is an event that attracts thousands of young bands and musicians, and millions of music lovers around the world. Government Cultural & Tourism Efforts GBOB is a way to promote a country’s music in the international scene; it is also a way to promote tourism by promoting the country’s best tourist spots to GBOB’s prime audience and participators: the adventurous youth around the world. Tore Lande Founder and Managing Director GBOB WORLDWIDE LTD. Contact: Email: lande@gbob.com Thai mobile: +66 8386 52951
  • 29. Statements THANK YOU GBOB Norway Champion 2010 FLASHAM GBOB Giving music back to musicians!