Access the full event here: https://event.on24.com/wcc/r/1974813/C2C5EC535473F4BD77415F78B433DB18 "Customer stories are powerful sales assets and much-needed fuel for marketing campaigns. But how do you successfully recruit top customers to participate and share their stories? In this session with New Relic, we’ll reveal how to build positive customer relationships by leveraging cross-functional partnerships and leaning on good old-fashioned etiquette, as well as discuss how you can leverage customer stories across the business to maximize impact and achieve your key objectives. Join us to learn best practices for making your customer advocates feel acknowledged and empowered, energizing your team around their vested interest in customers’ success and creating a mutually-beneficial experience."

1. #COSeries
Welcome – We’ll Be Starting at 12:00 PM (ET)
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• Please download today’s available resources by clicking on each item in the Resource List
Thank You for Joining Us

2. #COSeries
Why You Must Invest More in
Customer Storytelling, Stat
SPONSORED BY:

3. #COSeries
Follow This Webinar on LinkedIn & Twitter
#COSeries
Demand Gen Report: @DG_Report
Klaudia Tirico: @klaudiatirico
SurveyMonkey: @SurveyMonkey
Leela Srinivasan: @leelasrin
New Relic Inc: @NewRelic

4. #COSeries
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5. #COSeries
Questions, Tweets & Resources
Submit your
questions here
Download
today’s resources
Join the conversation
#COSeries

6. #COSeries
Panelists
MODERATOR:
Klaudia Tirico
Features Editor
Demand Gen Report
Leela Srinivasan
Chief Marketing Officer
SurveyMonkey
@leelasrin
Cynthia Hester
Sr. Director Customer Marketing
New Relic Inc.
@NewRelic

7. Why You Must Invest More in
Customer Storytelling, Stat
Cynthia Hester
Senior Director Customer Marketing
New Relic
Leela Srinivasan
Chief Marketing Officer
SurveyMonkey
#SurveyMonkey4Biz

8. 8
60%
think marketing and
advertising is selling
them things they
don’t need, rather
than helping them
43%
find marketing not
so, or at all
trustworthy
Why do customer stories matter?
#SurveyMonkey4Biz

9. 9
82% of people trust the
voice of your customers
over brand or product
copy.
So who do
people trust?
#SurveyMonkey4Biz

10. 10
Customer stories aren’t for
external use only...they’re just
as important for employees
#SurveyMonkey4Biz

11. 11Confidential@SMforHR @leelasrin
Why do customer stories matter to your employees?
#SurveyMonkey4Biz

12. Fireside chat
Leela Srinivasan
Chief Marketing Officer,
SurveyMonkey
Cynthia Hester
Senior Director Customer
Marketing, New Relic
#SurveyMonkey4Biz

13. Confidential
Poll #1: What’s your top challenge in sourcing, creating,
and using customer stories?
Dedicating the time & resources to source,
write & manage process
Finding enough customers who are willing
to participate
Creating stories that capture benefit/show
ROI
Getting customer approval
Making sure the stories are actually being
used
Having diverse customer stories (by
industry, region, use case)
#SurveyMonkey4Biz

14. Confidential
Poll #2: How would you rate how well your organization
sources, creates, and uses customer stories?
We are really good at it
We moderately good at it
We are not good at it
This is a weakness
#SurveyMonkey4Biz

15. Why it’s critical to put customers at
the center of your business
#SurveyMonkey4Biz

16. Making customer advocacy a win-win
#SurveyMonkey4Biz

17. Let’s talk tech stack
#SurveyMonkey4Biz

18. Scaling your customer reference
program
#SurveyMonkey4Biz

19. Goals and Metrics
#SurveyMonkey4Biz

20. Your top piece of advice
#SurveyMonkey4Biz

21. 21
#SurveyMonkey4Biz

22. 22
#SurveyMonkey4Biz

23. 23
Customers Employees Market Applicants
SurveyMonkey Enterprise Platform Integrations+
Actionable
Insights for
Businesses
People
Powered
Data
#SurveyMonkey4Biz
Learn more at surveymonkey.com/mp/marketing-solutions/

24. Trusted by 98% of the Fortune 50017.5M
Active users
2.5M
Survey takers every
day
20M
Questions answered
every day
345K+
Organization domains

25. 25

26. #COSeries
Q&A // Panelists
MODERATOR:
Klaudia Tirico
Features Editor
Demand Gen Report
Leela Srinivasan
Chief Marketing Officer
SurveyMonkey
@leelasrin
Cynthia Hester
Sr. Director Customer Marketing
New Relic Inc.
@NewRelic

27. #COSeries

28. #COSeries
Register for more sessions now thru April 26th
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Your Lead Gen With The Right Content Formats
http://webinars.demandgenreport.com/campaign-optimization-series/2019/
April 26th
12:00 PM Eastern