Insights For Insights: Understanding Buyer Expectations With Peer Reviews

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Watch this #Bii17 webinar on demand here: http://dg-r.co/2uj6Ybl Today, word-of-mouth insight is no longer limited to personal networks, but extends across existing and emerging online platforms.

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Insights For Insights: Understanding
Buyer Expectations With Peer Reviews
SPONSORED BY:

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Demand Gen Report: @DG_Report
Andrew Gaffney: @G3Brian
G2 Crowd: @g2crowd
Mark Myers: @uxfunbash

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In total, 67% of B2B
buyers agreed that they
relied more on peer
recommendations when
making a final
purchasing decision.
B2B BUYERS SURVEY FINDINGS
#Bii17

#Bii17
of respondents considered reviews and references
from industry peers "very important" when
comparing winning vendors to competing solutions.
B2B BUYERS SURVEY FINDINGS
#Bii17
listed peers and colleagues as their top source of
information.

#Bii17
Panelists
MODERATOR:
Andrew Gaffney
Editorial Director
Demand Gen Report
Mark Myers
Co-Founder – Head of Product & Design
G2 Crowd
mmyers@g2crowd.com
@uxfunbash

13
94%
of B2B buyers reported
that reviews from industry
peers were important in
making a purchasing
choice
62%
said they depended on
peer recommendations
more than ever before

14
Customers expect
more.
Future customers
WILL find you
Unique content in
the customers
voice
Out innovate
the competition
Connect
buyers to
peers
Transparency
builds trust

15
Connect with current
and past customers
and interact in an open
forum
Real-time customer
feedback helps you
stay ahead of issues
You can’t hide.
Customers write
reviews whether
you encourage it or
not

195,000
Reviews
1,000,000
Buyers/month
250,000
Users

17
Get Reviews Listen Share
Have a Review Strategy

20
User-generated content builds trust
Negative reviews are most viewed
Reviews drive customer interaction
Share

#Bii17
Q&A / Panelists
MODERATOR:
Andrew Gaffney
Editorial Director
Demand Gen Report
Mark Myers
Co-Founder – Head of Product & Design
G2 Crowd
mmyers@g2crowd.com
@uxfunbash

#Bii17
Thank You For Attending
Register for more sessions now thru July 28th!
Please Join Our Next Session Tomorrow at 12PM ET / 9PM PT
http://webinars.demandgenreport.com/buyer-insights-and-intelligence-series/2017/

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Insights For Insights: Understanding Buyer Expectations With Peer Reviews

1. #Bii17 Insights For Insights: Understanding Buyer Expectations With Peer Reviews SPONSORED BY:

2. #Bii17 Follow This Webinar on LinkedIn & Twitter #Bii17 Demand Gen Report: @DG_Report Andrew Gaffney: @G3Brian G2 Crowd: @g2crowd Mark Myers: @uxfunbash

3. #Bii17 Register & Attend To Win A Ticket To B2BMX • Earn 1 automatic entry when you register. • And a second entry when you attend live. • Register & tune-in to all #Bii17 live sessions for the best chance to win. • Winners announced each day of the series. Register For & Attend #Bii17 Webinars For More Chances To Win Free Entry to #B2BMX

4. #Bii17 • Tracking strategies & solutions in lead generation & marketing tech since 2007 • Daily news and analysis, special reports, original research and live events • Newsletter reaches 45,000 readers • Additional resources at: demandgenreport.com/resources @DG_Report http://linkd.in/DG_Specialists About Demand Gen Report

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6. #Bii17 How Are We Doing?

7. #Bii17 In total, 67% of B2B buyers agreed that they relied more on peer recommendations when making a final purchasing decision. B2B BUYERS SURVEY FINDINGS #Bii17

8. #Bii17 of respondents considered reviews and references from industry peers "very important" when comparing winning vendors to competing solutions. B2B BUYERS SURVEY FINDINGS #Bii17 listed peers and colleagues as their top source of information.

9. #Bii17 Panelists MODERATOR: Andrew Gaffney Editorial Director Demand Gen Report Mark Myers Co-Founder – Head of Product & Design G2 Crowd mmyers@g2crowd.com @uxfunbash

10. Customer: The Chief Storyteller.

11. Customers Are in Control +

12. 12 POWER OF THE CROWD

13. 13 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing choice 62% said they depended on peer recommendations more than ever before

14. 14 Customers expect more. Future customers WILL find you Unique content in the customers voice Out innovate the competition Connect buyers to peers Transparency builds trust

15. 15 Connect with current and past customers and interact in an open forum Real-time customer feedback helps you stay ahead of issues You can’t hide. Customers write reviews whether you encourage it or not

16. 195,000 Reviews 1,000,000 Buyers/month 250,000 Users

17. 17 Get Reviews Listen Share Have a Review Strategy

18. Get Reviews

19. 19 Listen

20. 20 User-generated content builds trust Negative reviews are most viewed Reviews drive customer interaction Share

21. 21 TAKEAWAYS EXPOSE YOUR BRAND REAL-TIME FEEDBACK MAINTAIN CUSTOMER LOYALTY • Have a review strategy • Empower customers to speak about you • Understand what is happening across all users and customers; not just your best • User demographics • Buyer behavior • Early feedback • Insight into market, product and vendor trends • Overall Sentiment

22. #Bii17 How Are We Doing?

23. #Bii17 Q&A / Panelists MODERATOR: Andrew Gaffney Editorial Director Demand Gen Report Mark Myers Co-Founder – Head of Product & Design G2 Crowd mmyers@g2crowd.com @uxfunbash

24. #Bii17 Thank You For Attending Register for more sessions now thru July 28th! Please Join Our Next Session Tomorrow at 12PM ET / 9PM PT http://webinars.demandgenreport.com/buyer-insights-and-intelligence-series/2017/

Insights For Insights: Understanding Buyer Expectations With Peer Reviews

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Insights For Insights: Understanding Buyer Expectations With Peer Reviews