SPEAKER: Matt Heinz of Heinz Marketing http://b2bmarketing.exchange

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Eight Ways to DOUBLE Your Sales
Team’s Productivity
Matt Heinz
President, Heinz Marketing
@heinzmarketing

2. #B2BMX
Housekeeping
• Copy of this deck
• Offers for you
• Full Funnel Marketing – The Book!
• Modern Marketer’s Field Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email (matt@heinzmarketing.com) or bring me a business card noting
what you want

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1. How many of you produce content for your
sales team?
2. How many are frustrated with how sales
uses your content?
Show of hands….

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Is this what they think of you?!

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What they say behind your back (maybe…)

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A direct line to revenue growth

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This doesn’t write checks!

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1. Do the math (quantify what success looks like)
2. Create a clear customer profile
3. Map the sales and buying process
4. Plan to fire lots of bullets
Four steps to a better plan

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A gap between importance and execution

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The Eight Keys to Productivity

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1. Active CRM Ownership & Optimization

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2. Tools Integration

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3. Better reporting & dashboards

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4. Process improvement

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5. Best practice collection, inventory & sharing

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6. Vendor filter, triage & selection

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7. Comfortability with customers (directly)

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8. Ownership of templates & collateral
inventory, consistency, access

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Housekeeping
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email (matt@heinzmarketing.com) or bring me a business card noting
what you want

20. #B2BMX
Thank You!
Matt Heinz, President
Heinz Marketing
matt@heinzmarketing.com
@heinzmarketing

21. #B2BMX