Interactive Content Formats/Platforms (Seth Lieberman)

•

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G3 Communications

Marketing Technologie Business

PRESENTED BY!
#C2C14!
How to Increase Engagement and Drive
Conversions with Interactive Content!
Presented by:!
Seth Lieberman, CEO SnapApp!
!

#C2C14!
About SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !
The Marketer!More Value For !
The Audience!

#C2C14!
About DDI!
Talent That’s Ready
for Business!
•  Talent Acquisition!
•  Leadership
Development!
•  Succession
Management!

#C2C14!
Why Interactive Content- !
Reciprocal Value!
Deepen!
Relationships!
Drive!
Repeat Trafﬁc!
Increase!
Engagement!
Welcome!
Back!!
•  The act of interacting with content enriches the user & content provider!
•  The exchange of information results in tailored experiences!

#C2C14!
Internal Metrics!
§  550% Increase in email open rates!
§  1,724% Increase in click through rate!
Eloqua Global Benchmarks!
§  375% above benchmark open rate!
§  720% above benchmark click through rate!
The ROI of Interactive!

#C2C14!
1. Engage the Audience!
CTA: Diagnosis!

#C2C14!
2. Drive Marketing Outcome!
Lead Generation!

#C2C14!
3. Deliver Value!
Results!

#C2C14!
§  Seth Lieberman!
§  SnapApp.com!
§  email: slieberman@snapapp.com!
§  twitter: @SethWLieberman!
§  phone: 617-923-0000!
Conclusion!

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Access the full event here: https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach. Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process. Join us to discuss data around the partner journey: Awareness: 70% of partners learn about new technologies via vendor events; Consideration: On average partners consider 2 - 3 vendors against each other; Decision: Technical evaluation is the most important element in their decision to bring on a new vendor; Experience: People affect the experience the most (infrastructure second); and Growth: On average, partners drop 10% of their vendors each year.

Accelerate Your Partners' Digital Transformation With Point-Based Rewards

Accelerate Your Partners' Digital Transformation With Point-Based Rewards

Accelerate Your Partners' Digital Transformation With Point-Based Rewards

G3 Communications

Access the full event here: https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach. Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process. Join us to discuss data around the partner journey: Awareness: 70% of partners learn about new technologies via vendor events; Consideration: On average partners consider 2 - 3 vendors against each other; Decision: Technical evaluation is the most important element in their decision to bring on a new vendor; Experience: People affect the experience the most (infrastructure second); and Growth: On average, partners drop 10% of their vendors each year.

5 Stages of the Partner Journey

5 Stages of the Partner Journey

5 Stages of the Partner Journey

G3 Communications

Access the full webcast here: https://dg-r.co/2L5QdrM Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results. During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

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Access the full webcast here: https://dg-r.co/2uiS82A Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts. Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.

Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

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Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

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BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

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Branding strategies of new company .pptx

Branding strategies of new company .pptx

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Social Media Marketing PPT-Includes Paid media

Interactive Content Formats/Platforms (Seth Lieberman)

1. PRESENTED BY! #C2C14! How to Increase Engagement and Drive Conversions with Interactive Content! Presented by:! Seth Lieberman, CEO SnapApp! !

2. #C2C14! About SnapApp! Software That Eliminates Developers from Marketing ! More Value For ! The Marketer!More Value For ! The Audience!

3. #C2C14! About DDI! Talent That’s Ready for Business! •  Talent Acquisition! •  Leadership Development! •  Succession Management!

4. #C2C14! Why Interactive Content- ! Reciprocal Value! Deepen! Relationships! Drive! Repeat Trafﬁc! Increase! Engagement! Welcome! Back!! •  The act of interacting with content enriches the user & content provider! •  The exchange of information results in tailored experiences!

5. #C2C14! Internal Metrics! §  550% Increase in email open rates! §  1,724% Increase in click through rate! Eloqua Global Benchmarks! §  375% above benchmark open rate! §  720% above benchmark click through rate! The ROI of Interactive!

6. #C2C14! 1. Engage the Audience! CTA: Diagnosis!

7. #C2C14! 2. Drive Marketing Outcome! Lead Generation!

8. #C2C14! 3. Deliver Value! Results!

9. #C2C14! §  Seth Lieberman! §  SnapApp.com! §  email: slieberman@snapapp.com! §  twitter: @SethWLieberman! §  phone: 617-923-0000! Conclusion!