A fortnightly newsletter covering developments in the global yellow pages and local search industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. Yellow Pages Industry Monitor
Monitoring industry and company developments in the global yellow pages and local search Industries
| Fortnightly newsletter | Issue No. 7, Published 13th July 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |
News
Getfugu launches mobile search application in Latin America
Google optimises its mobile search
Local Insight Regatta Holdings consolis its 2 operating subsidiaries
LB2 Group acquires Ketchum Directory Advertising from Omnicom Group
R.H. Donnelley forms partnership with Innovectra
InfoGroup forms partnership with V-Enable
Data
Share price performance
Deal sheet (Feb - July 09)
The view from Europe….North America…..Asia……Latin America……Middle East…………...
Heernet Ventures publishes this newsletter as part of its research coverage of the yellow pages industry. You can
access more research on the yellow pages industry from our research website at G2Mi.com.
If you are in the local search industry or are a financial investor seeking market or company analysis, we can assist
you. With dedicated research analysts based in both Europe and Asia, we are well placed to provide ‘on the ground’
assistance and support in most countries.
Over the last five years, we have worked on a number of advisory assignments in the industry on areas such as
growth strategy, product benchmarking, competitor intelligence and acquisition search.
For an initial discussion, please contact us on +44 (0) 208 180 7223 or by email on service@g2mi.com.
© Heernet Ventures Limited. All Rights Reserved

2. News
Getfugu launches in Latin America US yellow pages and online search company Local Insight
Regatta Holdings has merged its 2 operating companies,
2nd July 2009
Local Insight Yellow Pages Inc. and The Berry Company.
Getfugu has launched its mobile search tool in a number of The merged company will be known as The Berry
Latin American countries, including Mexico, Argentina, Company. Local Insight Yellow Pages Inc. publishes print
Brazil, Chile, Panama, Peru and Venezuela. Getfugu is a and online directories for Windstream Corporation and a
US-based technology company which provides mobile number of other telecoms companies. The Berry Company
search tools and applications; its new search tool allows provides local search solutions to approximately 300,000
users to access websites by pointing a mobile camera at any businesses in 42 states. The company publishes close to 900
logo, speaking a brand name or typing a keyword. The tool print directories and is an authorised reseller of
also includes a location-based search and a ‘Hotspotting’ yellowpages.com.
tool that allows users to purchase products using screen-
based recognition technology.
R.H. Donnelley forms partnership with Innovectra
8th July 2009
Google optimises mobile search results
The US yellow pages publisher R. H. Donnelley has
8th July 2009
partnered with Innovectra to launch DexPages in the states
Google has enhanced its mobile search results for small- where it publishes print directories. DexPages is a digital
screen handsets; the results will feature Google News, version of the company’s yellow pages directories.
Google Images, Product Search and other Google properties. Innovectra provides digital technology solutions that allow
The company plans to launch the new results format for all print directories to be published online with the look and
leading handsets in 38 languages. feel of a print directory. The company was one of the first
to create electronic directories and currently publishes more
than 1,000 online yellow pages directories. R.H. Donnelley
LB2 Group acquires Ketchum Directory is a leading US yellow pages and local search company; it
Advertising also operates a business listings website (Business.com).
7th July 2009
LB2 Group has acquired Ketchum Directory Advertising InfoGroup forms partnership with V-Enable
from Omnicom Group. The purchase consideration was not
disclosed. LB2 Group Ltd., founded in 2006, is an 8th July 2009
advertising company. Ketchum Directory Advertising is InfoUSA has formed a strategic partnership with V-Enable,
one of the leading directory ad agencies in the US; a local search company, whereby InfoUSA’s database will
established in the 1950s, Ketchum’s client base includes provide information on 14 million businesses and 137
clients such as Penske, VCA Animal Hospitals and million consumers to V-Enable customers. InfoUSA, a
Luxottica Group. subsidiary of InfoGroup owns and operates one of the
largest listings databases in the USA. V-Enable provides
local search and advertising technology solutions for its
Local Insight Regatta Holdings consolis its 2 clients; these solutions typically integrate local content from
operating subsidiaries for mobile and Internet users.
7th July 2009
© Heernet Ventures Limited. All Rights Reserved

3. Share price data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Eniro AB ENIRO.ST ENRO.SS SEK 6.10 -20.8 15.7 -36.6
Pages Jaunes PAJ.PA PAJ.FP EUR 6.50 -22.1 -13.2 -26.3
Seat Pagine Gialle PGIT.MI PG:IM EUR 0.15 -26.9 -70.0 -74.2
Telegate TGTG.DE TGT:GR EUR 7.21 -9.9 7.6 -27.2
Yell Group YELL.L YELL:LN GBP 22.00 -40.5 -54.2 -64.5
Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.00 -3.8 -24.6 -39.2
Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.36 -34.3 66.7 -52.2
th
upd: 10 July 2009
© Heernet Ventures Limited. All Rights Reserved

4. News
A summary of key deals and joint ventures over the last six months.
Sub Sector Investor Investee Terms Details
February Directories Yellow Pages New APN News and N.A. APN News and Media disinvested online business directory
2009 Zealand Media Ltd FindA.co.nz to Yellow Pages New Zealand.
February Directories Helion Venture GETIT Infoservices INR200 million Helion Venture Partners invested in GETIT Infoservices (p) Ltd, a
2009 Partners (P) Ltd yellow pages and directories publisher, to expand GETIT's services
across the country.
March Directories Eniro AB Oreo AB SEK6.6 million Swedish search and directory services provider Eniro AB acquired
2009 Oreo AB, a local public procurement services company.
March Directories Yellow Pages Insis (IE Singapore US$6.0 million Yellow Pages (Singapore) acquired a stake in Insis, a wholly owned
2009 (Singapore) Holdings) subsidiary of IE Singapore Holdings.
April 2009 Directories LocalTel Shamrock Media NA LocalTel, a directory publisher, acquired Shamrock Media
Incorporated Incorporated, another directory publisher.
June 2009 Mobile local Multiplied Media UnoMobi Group NA Multiplied Media Corporation Group is a mobile local search
search services provider in Calgary. UnoMobi is a mobile software
development company.
June 2009 Directories Herold Business Tupalo.com NA Herold Business Data GmbH acquired a 24% stake in Tupalo.com.
Data GmbH Herold Business Data GmbH is a yellow pages publisher in Austria.
Tupalo.com offers international social yellow pages.
June 2009 Directories Canpages ZipLocal CS$2.4million ZipLocal is a Canadian local search engine.
July 2009 Directories LB2 Group Ltd. Ketchum Directory NA Ketchum Directory Advertising, a wholly owned subsidiary of
Advertising Omnicom Group Inc., is one of the largest directory advertising
agencies in the US.
© Heernet Ventures Limited. All Rights Reserved

5. Published by:
Heernet ventures limited
London UK
Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014
Web: heernet.com, G2Mi.com
© Heernet ventures limited 2009. All Rights Reserved.
All corporate logos, images and brands are copyright of the respective companies.
TERMS & CONDITIONS OF USE
Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures
limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views
expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice
or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services
and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other
country. The content of this report can not be reproduced without the written permission of the author. This copy must not be
circulated in either electronic or print format outside of the purchasing organisation.
© Heernet Ventures Limited. All Rights Reserved